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Re-defining Localization at Yahoo! as a corporate strategic growth driver Salvo Giammarresi, Ph.D. Senior Director of Localization

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Presentation on theme: "Re-defining Localization at Yahoo! as a corporate strategic growth driver Salvo Giammarresi, Ph.D. Senior Director of Localization"— Presentation transcript:

1 Re-defining Localization at Yahoo! as a corporate strategic growth driver Salvo Giammarresi, Ph.D. Senior Director of Localization Oct 11, 2011

2 A great global Internet brand Yahoo! attracts more than 680 million unique visitors a month, reaching 50% of the global online population and accounting for 5% of all time spent online globally. Source: comScore Media Metrix, Worldwide, March 2011 Salvatore Localization World Santa Clara 2011

3 No. 1 Mail service in the US Source: comScore Media Metrix, U.S., March 2011 Salvatore Localization World Santa Clara 2011

4 No. 1 Instant Messenger in the US Source: comScore Media Metrix, U.S., March 2011 Salvatore Localization World Santa Clara 2011

5 You get the pattern…

6 How can localization help drive growth? Salvatore Localization World Santa Clara 2011

7 The prelude: a huge opportunity  Localization teams fragmented, ad-hoc  No standard localization processes  No real central vendor management  No quality success criteria or KPIs set  No central financial oversight Operationally: Not scalable, not efficient Strategically: Localization often was an after-thought Financially: No central budget & oversight Salvatore Localization World Santa Clara 2011

8 The goal  Centralized and strategic localization team  Standard localization processes  Central vendor management  Quality success criteria and KPIs  Central financial oversight Operationally: Scalable, efficient Strategically: Localization as a fore-thought Financially: Central budget & oversight Salvatore Localization World Santa Clara 2011

9 The plan – phase I  Raise executive awareness of the power of localization  Set a corporate goal: enable all our products to be localizable and get more products in more locales  Centralize all localization teams and budgets Salvatore Localization World Santa Clara 2011

10 The plan – phase II  Standardize on a scalable localization process  Re-define the role of the Localization Project Managers  Re-define the interaction between the Localization team and other functional teams Salvatore Localization World Santa Clara 2011

11 The plan – phase III  Establish KPIs & success criteria  Re-confirm & deepen the partnerships with our LSPs  Standardize on one localization platform  Create a scalable, automated and continuous localization engine with very few friction points Salvatore Localization World Santa Clara 2011

12 Localization at Yahoo Yesterday BudgetingProcessingWorkflowLSPL10n PM Tool 1 BudgetingProcessingWorkflowLSPL10n PM Tool 2 BudgetingProcessingWorkflowLSPL10n PM Tool 4 BudgetingProcessingWorkflowLSPL10n PM Tool 3 BudgetingProcessingWorkflowLSPL10n PM Tool 5 BudgetingProcessingWorkflowLSPL10n PM Tool 6 Product 1 Product 2Product 4 Product 5 Product 6 Salvatore Localization World Santa Clara 2011 Product 3

13 LSPs Crowdsourcing Global Live Products Localization at Yahoo Tomorrow Salvatore Localization World Santa Clara 2011 Product 1 Product 2Product 4 Product 5 Product 6 Workflow Management L10n Project Management Terminology Style Guides Metrics&KPIs Machine Translation L10n QA I18n QA Product 3

14 Global Live Products Localization at Yahoo Tomorrow Salvatore Localization World Santa Clara 2011 Product 1 Product 2Product 4 Product 5 Product 6 Continuous Localization workflow Product 3

15 Today Localization is a corporate priority  Yahoo’s vision To deliver your world, your way  One of 2011 strategic priorities: Modernize, Globalize and Localize our platforms and products Salvatore Localization World Santa Clara 2011

16 Future What is the next evolution of our localization team? Salvatore Localization World Santa Clara 2011

17 Final thoughts  Localization teams play a huge role in a company’s success  When operating horizontally in a centralized fashion, localization teams have a unique perspective on what and how to optimize across many teams  Localization teams can be catalysts for change within organizations  Very few teams have the end to end perspective that localization teams have  It’s harder to affect larger organizational changes if you first have not optimized your localization eco-system Salvatore Localization World Santa Clara 2011

18 Thank you! Localization World Santa Clara 2011 Salvo Giammarresi, Ph.D. Senior Director of Localization


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