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University Senior College Visual Arts – Design Transition Lecture.

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1 University Senior College Visual Arts – Design Transition Lecture

2 Why choose Design? Many of you may have selected to study Design for a variety of reasons. The following should reinforce your decision: You have creative freedom in this subject You can select the area(s) of Design you wish to focus on Year 12 Design may inspire your course/career options, which could include architecture, graphic design, industrial design, fashion design, landscape design, teaching, web design, interior design, etc. Many USC students have achieved excellent results in Design over the past 11 years Design work from 7 students was selected for the 2013 SACE Art Show. Two USC student were awarded merits in Design in 2012 (only 7 awarded in the state!) Design will enhance your problem solving skills You will enjoy a greater exposure to the Visual Arts It provides an opportunity for you to explore and experiment with a variety of media Design is FUN Your two Practical works of Design will be presented in the USC 2014 Visual Arts Exhibition.


4 The Course Outline Practical You must present 2 major works of Design (or one body of work) and 2 Practitioner’s Statements. This section is worth 30%. Folio This is the ‘backup work’ for each practical. You must present 30 x A3 pages for each Folio. 2 Folios must be submitted. This section is worth 40%. Visual Study You must focus on an area of Design for your Visual Study. Select an area of the Visual Arts that you are passionate about. queen of hearts. Your Visual Study is worth 30% ‘Queen of Hearts’ costume design

5 Visual Study 30% Externally marked This is a study which explores and/or experiments with one or more styles, ideas, concepts, media, materials, methods, techniques or technologies. The exploration and/or experimentation is based on student’s critical analysis of the work of other practitioners, individual research, and the development of visual thinking or technical skills. (Twenty A3 pages with 2000 words of written text) The Visual Study will be submitted at the end of Term One. Isamu Noguchi coffee table, 1947, timber base with free form glass top. Photograph: Michele Blackman

6 Visual Study We will focus entirely on the Visual Study in Term One. I suggest that you confirm your Topic with me asap and discuss and plan your approach. You may pose a question or make a statement and you need to demonstrate a wide variety of research methods. Topics to consider include Reuse of architecture in SA Contemporary jewellery design – a focus study on 3 local designers The impact of a design movement on society The Bauhaus – a focus on graphic design principles Analysing designers’ work is an important component of the Visual Study and you must be able to demonstrate skill and expertise in the practical application. You are being assessed on Practical Application 1 and 3 Analysis and Synthesis 1, 2 and 4 Inquiry and Exploration 1 and 2. You have 10 weeks to complete your Visual Study in Term One. If you aim to start this in the holidays you may be able to complete the Visual Study by week 8 and focus on your Practicals.

7 Two works of Design for Practical Work One finished work is due at the end of Term 2. The other finished work is due at the end of Term 3. In the Practical work you will need to consider:  Design references and analysis  Media (expert use!)  Concept (aim to be original)  Design elements  Visual impact. Your work will be presented in the 2014 USC Visual Arts Exhibition, so give lots of consideration to how you will display it. This is very important! Ilya Plotnika, paper dress. Source:

8 Folio There should be, as a minimum, the equivalent of one A3 visual diary about 30 pages for each practical. You will need to submit your best 60 pages for moderation. It is best to keep this in mind through out the year. A folio where you can remove or add pages would be beneficial. Folio There should be, as a minimum, the equivalent of one A3 visual diary about 30 pages for each practical. You will need to submit your best 60 pages for moderation. It is best to keep this in mind through out the year. A folio where you can remove or add pages would be beneficial. Your Folios should show each stage of the design process. Aim to work in a clean, professional manner. Work on one side of each A3 page! Jewellery using buttons, buckles and beads.

9 Folio - process 1.Purchase a Visual diary or sketch book. Write your name and mobile number on the front cover. 2.Research Designers’ work for their ideas and their methods of communicating their ideas. 3.Write a Design Brief. 4.Brainstorm original and creative ideas. 5.Work through each stage of the design process. 6. Generate lots of ideas and test them out. Experiment and explore. 7. Talk to people about your work. Get feedback. Consider attending specialist workshops or visit designers in their work place. 8. When you are ready, create the final work. Discuss your ideas with me. 9. Consider the best way to display your final design work. 10. Evaluate.

10 We will see the work of a number of Designers throughout the year at a variety of Exhibitions and Workshops. As a Designer you will want to see as many exhibitions as you can and watch some of the interesting documentaries on ABC and SBS. There is no text book but it is good to read widely. You may want to view the dvd ‘The Genius of Design’ which is a five part series on Design from the Industrial Revolution to the present day.

11 Expectations Designers who are successful have a good work ethic. They get up in the morning, go to their studio and work there for hours. There is no replacement for putting in the time. A consistent, steady, diligent approach will see you succeed so organise your life accordingly. You have four contact hours a week for Design. As an absolute minimum you must spend another four hours a week working on your Folios, your final Practical works of Design or your Visual Study. There are 168 hours in a week. Design demands a minimum of 8 hours. Design should be fun and enjoyable. You have the creative freedom to decide on what you want to do. Paper corset becomes an Object d’ Art.

12 Please ensure that you bring your own supplies to class. Buy a pencil case with artlines Pencils Erasers Rulers Glue sticks Scissors If you require additional computer programmes please discuss with me. Come prepared and organised. Design work by Hattie Culbertson, 2013. Photograph: Michele Blackman

13 You may need access to a camera to record your ideas and progress. We have one available on Level 2 that you may book through Lisa R. You will probably need to spend some money on printing A3 format, so be prepared for that. You may also need to spend money on materials depending on what you decide to pursue. Your final presentation is important, but you don’t need to spend a fortune on framing. ‘Budget Framers’ on Port Road are very reasonable. Source:

14 During the holidays..... Have lots of fun and relax! THEN....... Get yourself an A3 visual diary or ‘Sketch Book’, and use it to keep a record of your ideas, observations, etc. You may keep inspiration material and your own drawings, designs or photographs etc. in here. Confirm your Visual Study topic and your planned approach with me before you go on holidays! Email me a copy of your progress through the holidays. You must research the work of Historical/Contemporary Designers who relate to your topic. You should include notes on biographical material, designer’s inspiration, ideas, concepts, style, methods, materials and techniques. Include visual images to support your research. You must use at many different sources in your Visual Study. These could include: exhibitions, interviews, your own photographs, workshops, books, magazines, documentaries and the internet.

15 Environmental Design Architecture, Interior design, Landscape design Preliminary study sketch by Glenn Murcutt for the Simpson-Lee House, Mount Wilson, Blue Mountains, New South Wales, Australia. 1988-94

16 Kangaroo Valley House, Glenn Murcutt Source:

17 Architectural floor plan for domestic dwelling Source: The Big Book of Small House Designs, Black Dog & Leventhal, NY Environmental Design

18 Graphic Design/ Visual Communication Design This could include logos, posters, advertising material, invitations, cd covers, brochures, etc. Focus on something you are passionate about. Do you have advanced Photoshop skills? Are you an amazing photographer? How can you showcase your skills? Designed by Kamen Goranov, 2011 Source:

19 What makes a good logo design? Source:

20 Product Design Fruit boxes by Yunyeen Yong. Source: Cloud umbrella by Joon and Jung

21 Product design If you have great skills in making creative objects, consider product design. Think about products that we use every day and how you could approach design in an innovative way. These creative ‘Holy Flora’ hand bags were designed by Kathleen Dustin. Source:

22 Lamps cut freehand from recycled paper, then wrapped around a light source, created by London based designer, Yu Jordy Fu. Source:

23 Performance Standards Performance Standards for Visual Arts – Design are on the SACE website. It is valuable to make yourself familiar with this website. Refer to the exemplars to get ideas about each section of the course. Jewellery design and illustrations by Yasmin Kroop, 2013 Photograph: Michele Blackman

24 Working collaboratively. For each of you to reach your highest potential in Visual Arts – Design it is important that you work closely with me and communicate your thoughts and ideas. If you need to email me in the holidays As soon as the time table is finalised I will organise specific times for availability. Aim to form good relationships with your Design peers and support each other. At times you will value their opinions and suggestions about your work. ‘Design Studio Torture’ architecture students working on models. Source:

25 Just remember, you can do anything in Design....................................except for tattoos and tattoo artists! Source:

26 Jewellery design by Michelle Rowe, 2012. Silver, garnets using cuttlefish method. Source: Photograph- Michele Blackman

27 Architectural model by Marco Du Bruyn, 2012 Source: Photograph- Michele Blackman

28 References University Senior College 2012/2013 Visual Arts – Art and Design Exhibition Photographs taken by Michele Blackman

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