Presentation on theme: "New colour A4 desktop MFP Griffin-C1 (MP C305 SP/SPF)"— Presentation transcript:
1 New colour A4 desktop MFP Griffin-C1 (MP C305 SP/SPF) ±15min.New colour A4 desktop MFP Griffin-C1 (MP C305 SP/SPF)Kickoff presentationLaunch Status Meeting, 18 July 2011PMC, Ricoh Europe
2 Table of contents Product introduction and launch objective Target market developmentSales strategy and approachKey specificationsLaunch preparations
3 Product introductionIntroducing Ricoh’s first colour A4 desktop MFP completing the MFP product portfolio, no predecessor replacementSingle speed (30cpm), two models; MP C305SP & MP C305SPFModel MP C305SP has optional ARDF or PlatencoverModel MP C305SPF includes ARDF and Fax as std.Equipped with new GW+ controller similar to new A3 MFP’sUsing “SPR-E” toner and QSU technology for No 1 TEC value in colour A4 desktop MFP segmentNew 4.3 inch tiltable colour touch panel
4 Completing Ricoh’s MFP product line-up The MFP product lineup of Ricoh is focused on A3 MFPs at this moment, and Ricoh has made a great success with this lineup. On the other hand, when seeing the lineup from the viewpoint of A4 MFP, we have desktop copier based BW MFP (Stella-C4.5) and floor type copier based color MFP(Zeus-C1) at this moment and no A4 color desktop. From the viewpoint of competition , we are facing the necessity of A4 color desktop MFP which can compete in the market.Black and WhiteFull ColorMT-C460-90 ppmV-C360-75 ppmShinka-MF140-50ppmAl-C1.540-50 ppmAP-C2.545-55 ppmR-C5.528-33 ppmZeus-C130-40ppmRinmei-MF128ppmAT-C2.530-35 ppmA4 color desktopPR-C1 25ppmPanache-MF220ppm Di-C1.520–25 ppmK-C3.115-21 ppmPerseus-MF220ppmS-C4.5 20ppmA3 MFPA4 MFPA3 MFPA4 MFP
5 1. Replacing competitor’s A4 LPs Launch objectiveThere are 3 objects for launching Griffin-C1. The main point is replacing competitors LPs such as HP and Lexmark. Also Griffin-C1 is B2C conversion model. To maximize profitability of after sales, replacing mono A4 MFP such as Stella-C and Kir-C range of A3 MFP is also important. As you know B2C model of Kir-C is Diana-C, but we believe still there are Kir-C MIF that we can replace by Griffin-C1.2. Replacing mono A4MFPReplacing Stella-C range A4MFP.1. Replacing competitor’s A4 LPs3. Replacing mono A3MFPReplacing Kir-C range A3MFP.
6 Target market development Total colour-MFP market in Western Europe is increasingA4 ratio has increased to 20% in Q1 of CY11A4 Colour MFP 26+ growth has been accelerated since CY10 Q3 by KoM bizhub C35 and Kyo FS-C 2x26.
7 Sales strategy5SMAMAMedium BusinessSmall BusinessGriffin-C1’s target market is MA and SMB. The followings are our strengths in order to consolidate Single Function Printer, Fax and LP for both MA and SMB market:Small footprint and all in one functionality of Griffin-C1.Total lineup (A3 mono/color, A4 floor type and desktop mono/color)Common controller function with A3 MFPDevice optimization proposal + TCO & Solution ProposalReplace standalone copier, printer, scanner, fax or MFP togetherwith other A3 MFP by offering features which is common with A3MFP. In addition, Ricoh will offer its effective solution with strongservice/support, SDK, device management etc..Main machine for small officeWith its compact size and all in one functionality, Griffin-C1 can be utilized as a main machine in small office.Vertical/Horizontal ApproachPharmacy, hospital and bank, where A3/DLT are not frequently used and scanning are used in their work flow. In addition, installation space is limited.ModelColor ratioAverage monthly PVMax. monthly PVMonthly dutyGriffin-C120%2K5K20K
8 Device Optimization Sales approach TCO Solution Workflow Solution 5Griffin-C1 will have an advantage with the connectivity with A3 MFP line ups, and the advanced controller specs are almost the same with A3 MFP.With the Device optimization proposal , Ricoh will strengthen the Solution proposal in the future to meet customer expectation.TCOSolutionWorkflowSolutionComplianceSolutionA3MFPPrinterDevice OptimizationDeviceManagementetc)SecuritySolutionA4MFPEnvironmentSolutionCompetitor’s A4MFP attack
9 Enhanced GW Controller (GW+) No 1 TEC value in A4 colour MFP Major Selling Points7Griffin-C1 major selling points are as follows:Enhanced GW Controller (GW+)1Easy to use on the desk2No 1 TEC value in A4 colour MFP3Machine Enhancements4
10 Enhanced GW+ controller 7By adopting the GW+ controller, the controller specs have beendramatically strengthened.<Workflow Improvement>Customizable Home screenMFP Full Browser (opt)External USB Keyboard supportQWERTZ layout supportGreek/Brazilian Portuguese supportHomefolder over LDAPExpanded User Code (500=>1000)Import/Export of Preference settingsScheduling of Quota managementDuplex Copy/Print of custom paper sizeAuto Job PromotionScheduled Print *with HDDNew color profile support (POP display mode)JBIG2 compression mode supportReduce/Enlarge scanEnhanced Batch scan<TCO>Remote FAX (opt)<Environment>Eco-Friendly Counter<Compliance>Scan to PDF-A/digitally signed PDF<Security>Unauthorized Copy Control (PCL6/PS)Mandatory Hold Print mode *with HDDMandatory security information printWeekly timer for output of received FAXEnhanced Encryption level (AES256bit, SHA-2)*Detailed information of each new function will be provided in Package 3 of PPLI 2nd.
11 Remote FAX option What benefit will it bring to customers? 7<same network>Machine: Bw/o Fax optionMachine: Cw/o Fax optionFax ReceivingOn LineFax SendingCenter Machine: Awith Fax optionMachine: Dw/o Fax option*: Remote Fax options are required for Machine device A,B,C and D.What is “Remote FAX”?By utilizing Remote Fax function, users can send or receive fax documents from GW+ machines without FAX options via the other GW+ machines with FAX options.What benefit will it bring to customers?Users can share the FAX function on the same network, they don’t have to buy multiple FAX options and can reduce existing FAX lines if some FAX lines are not used heavily. Therefore, they can reduce not only the initial cost for FAX options but also the running cost of maintaining multiple FAX lines.
12 Customisable Home Screen 7Programmed IconCustomisable areaCustomise home screenfor each user経理SalesmanAccountPlannerWhat is “Customisable Home Screen”?The displayed function icons and their order are customisable, and a bitmap data such as users’ corporate logo can be inserted at the upper right corner of the screen. In combination with user authentication, each user can have their own personal home screen.What benefit will it bring to customers?Each user can customize his/her personal home screen that only displays those icons that he/she uses. Also a program short cut can be set on the home screen. Users can program and set a frequently used job operation on the home screen so that they can execute an operation with 1 step that used to take several.
13 MFP full browser option 7*: MFP Browser option must be installed for using this function.What is “MFP Full Browser”?This function enables users to browse external web sites and print out the displayed page directly from the operation panel of MFP. Web page addresses can be registered as bookmark icons on the home screen.What benefit will it bring to customers?Users can access various web contents such as Google maps or Yahoo news, and they can print out displayed web pages directly, so they can get root maps, e-tickets and coupons easily without a PC. If Ricoh’s support web pages are bookmarked on the MFP, users can check the device’s manuals from the operation panel.
14 New design and operation panel 7New Color / New FormWhite and gray matches other office equipmentsDark gray is used for operational parts that are frequently used: operation panel, top board and inner tray.Simple cube design will fit to any office space.New Operation Panel (Tiltable)Ease of use for everyone by changing the angle of the operation panel on demand.Home button is newly added. You can return to the home screen from anywhere.3 function keys are available which you can assign your own designated function.SD/USB slot is placed on the right side of the panel. (std)
15 Quicker time to achieve New QSU and No1 TEC value7Griffin-C1 has implemented the new QSU fusing system. By downsizing the fusing unit and adopting new architecture, TEC value has dramatically-improved. Of course, recovery time from sleep mode and warm up time will be also improved.《New QSU》◆Fusing Pat◆Heater◆Fusing Belt◆Pressing roller1.Reduced the parts by integrating the functionsLow costDownsizing2. Achieved immediate high temperature bylow heat capacityheat capacity(image)Low heat capacity↓Quicker time to achievehigh temperatureReduction of TECBrandProduct nameCPMTECRICOHZeus-C1a30cpm3218 WhGriffn-C11360 WhKnMbizhub-C356600 WhHPCM35305900 WhCurrentgenerationNext-generation
16 Unique in segment; optional 1-bintray 7First model supporting 1-bintray in A4 desktop MFPGriffin-C1 is the first model to support 1-bintray in A4 desktop MFP.Competitors do not have 1-bin tray for A4 desktop MFP.
17 Competitor spec comparison Griffin-C1Kyocera FS-C2126MFP+HP Color LaserJet CM3530 MFPKoMi bizhub C35Productivity (A4)30cpm26cpm○△Scan Speed(FC/BW)30/30 ipm (200dpi) /30 ipm (300dpi)25/35 ipm (300 dpi)×Up to 30 ipm (200dpi)30 ipm (300dpi)Dimension (W*D*H)mm with ARDF498×534×505514x550x580543×519×560.5530×508×550Weight(kg/lb) with ARDFLess than 45/9937/8148/10539/86Operational panel4.3inch color touch panel (with tilt)Keypad8.1inch color touchPanel4.3inch color touch panelPaper Output Capacity*Std.100 sheets250sheets250 sheetsFirst Copy Time (BK/FC)7sec/11sec10sec/12sec11.3sec/12.5sec10.1sec/12.0se cWarm Up Time30sec29secTBA45secTEC1,360 Wh5,900 Wh6,600 Wh
18 Sales plan Sample unit: planned to arrive in December 2011 MP schedule (SRD, China): planned to start February 2012Market release: planned for 9 April 2012Target sales quantity: approx. 4 – 5K units p/monthPricing: TBC
19 Launch preparation SP Materials: new materials will be created Product training: TBDTechnical training: TBDOptions: Several new options, some compatible with other existing B/W MFP’s (Orval-C1, R-C5.5/Al-C1.5 and St-C4.5).Supplies: New high (12K) and a normal yield (8K) monochrome toner, new single colour toner (4K).Parts: No parts list received yet.Sample unit: order placed with RCL