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11 Motorola Locationing Solutions May 27, 2008. 2 Locationing Mission Build a location-aware infrastructure that unifies RFID, Wi-Fi, and future technologies.

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Presentation on theme: "11 Motorola Locationing Solutions May 27, 2008. 2 Locationing Mission Build a location-aware infrastructure that unifies RFID, Wi-Fi, and future technologies."— Presentation transcript:

1 11 Motorola Locationing Solutions May 27, 2008

2 2 Locationing Mission Build a location-aware infrastructure that unifies RFID, Wi-Fi, and future technologies. Integrate and extend best-of-breed RTLS products to provide the most comprehensive location feature set in the industry. Create end-to-end business solutions for verticals where Motorola has a strong presence. Enable feature-rich, location-aware Enterprise Applications that work with all positioning data, regardless of origin.

3 3 Locationing Applications Asset Management Inventory maintenance Manufacturing process integration Workflow optimization Asset tracking / locating Security Theft prevention Perimeter security Policy enforcement Location-based alerting Improved rogue detection Tracking and forensics Location-Based Trending RF capacity management Troubleshooting connectivity Location-Based Content Content provisioning by position VoIP Voice Alerts E911 People Management Locate workers in case of need Control access to restricted areas Telemetry Measure environmental exposure Correlate position-based threats Behavior Analysis Analyze customer/employee activities

4 4 Customer Requirements Health CareOil, GasLong-Term CareManufacturingRetailConstruction Typical Uses Equipment utilization Patient logistics Blood tracing Environment monitoring Staff location during emergencies Visitor tracking Tracking of time- sensitive hazardous materials Locate personnel for safety Environmental monitoring Patient logistics Staff location during emergencies Visitor tracking Tracking of materials through manufacturing process Workflow optimization Industrial safety Locating and security of RFID readers Alerting based on reader position Tracking of high- value assets Tracking of materials and staff Industrial safety Limit access to restricted areas Solution Asset tracking RFID, Wi-Fi, and Ultrasound Asset tracking RFID, telemetry Asset tracking RFID, Wi-Fi Asset tracking RFID, Wi-Fi, and UWB Asset tracking, Wi- Fi Needs Room-level location RFID and Wi-Fi Telemetry Consolidated reporting and management Building and department-level location Telemetry Consolidated reporting and management Room-level location RFID and Wi-Fi Varying levels of accuracy Ability to target method to local requirements Consolidated reporting and management Security and tracking of RFID readers Integrated Wi-Fi / RFID solution Building- and department- level locationing Alerts based on position Value Decreased cost due to better resource utilization Patient safety Emergency response Patient satisfaction through workflow improvements Decreased cost due to better time- sensitive tracking Employee safety Environmental monitoring Decreased cost due to improved tracking and logistics Patient safety Emergency response Decreased cost due to improved tracking and logistics Decreased cost due to workflow efficiencies Decreased cost due to RFID / Wi- Fi integration Decreased cost due to RFID reader security Decreased cost due to improved tracking and logistics Employee safety

5 5 Competitive Landscape TechnologiesCompaniesStrengthsWeaknessesVerticals Wi-Fi Infrastructure Solution Cisco, Aruba, Meru, Trapeze Integrated infrastructure (Cisco, Aruba) Integrated management (Cisco, Aruba) based locationing only Low scalability Miscellaneous Active Tag / Pure Locationing AeroScout, Ekahau, Newbury, InnerWireless Best scalability / accuracy Hardware-assisted (AeroScout) Feature-rich interfaces based locationing only Overlay solution Poor MU locationing Requires RTLS server Requires Wi-Fi infrastructure Higher cost Healthcare Government Manufacturing Oil & Gas Logistics Locationing Value-Add AirDefense, AirWave Hetereogeneous (AirWave) Feature enhancement based locationing only Limitations for supported APs Healthcare Government Retail Education RFID ApplicationsOracle, BEA, IBM Rich application platform Vast RFID reader support RFID positioning only Retail Manufacturing Pharmaceutical Tags Reva Systems, Blue Vector Best scalability for RFID Vast RFID reader support RFID positioning only Retail Manufacturing Pharmaceutical LocationingWirama, Mojix Passive RFID locationing Medium accuracy RFID locationing only Unproven technology Retail Manufacturing UWBLocationingUbisense Highest accuracy 3-D support LOS not required UWB locationing only 30-foot range standard Manufacturing Logistics Military UltrasoundPositioningSonitor Room-level location Ease of use Limited range Does not go through walls Healthcare

6 6 Gaps in Competitor Solutions No Unified Solution –Each vendor targets a single technology –No method ideal for all requirements –No consolidated offering that supports Wi-Fi, RFID, UWB Expensive Overlay Architectures –RTLS vendors require additional infrastructure for locationing –May not work with legacy WLAN products –Increased purchase price and maintenance costs Proprietary APIs for Data Access –Vendor-specific XML used by enterprise applications –Requires specialized development work by customer Management Difficulties –Each solution has its own interfaces and complexities

7 7 Core Strategic Overview Differential Advantage –End-to-End Locationing Solution (Wi-Fi, RFID, UWB, …) –Location-aware WLAN infrastructure –Standards-based API that normalizes data, regardless of origin Product Position –High Value (WLAN, extensibility, self-containment) –Strong Integration (Motorola WLAN, RFID, Tags, Management) –Clean Deployment (ALE support, data normalization) Customer Targets –Phase 1: Market Penetration aimed at current Motorola customers in Retail, Healthcare and Oil & Gas. –Phase 2: Market Development targeting key location-aware applications in Construction, Manufacturing and Aviation

8 8 Motorola Locationing Solution Large-Scale Locationing based Active Tags Partners include AeroScout, Ekahau and Newbury Small-Scale Wi-Fi Locationing Wi-Fi client locationing Internal locationing engine G2/Cricket tags High Accuracy Locationing UWB (highest accuracy) Ultrasound (room-level accuracy) ZigBee Partners include Ubisense, Sonitor RFID-Tag Locationing Applications include inventory and asset mgmt Support for Motorola readers Motorola Locationing Solution Partner SolutionsMotorola Solutions

9 9 Motorola Advantages Comprehensive Locationing Solution –Choose technology based on required accuracy –Consolidate data from multiple sources for enhanced results –Locationing technology-agnostic RFID: Gen2, static/dynamic readers, Near-Me tags Wi-Fi: triangulation, presence Active Tags: AeroScout, Ekahau, Newbury, G2 UWB: Ubisense Ultrasound: Sonitor WLAN Integration –Built into WS5100, RFS6000, RFS7000 –Location-aware infrastructure with GeoFencing, policy enforcement, alarms Standards-Based API –EPCglobal interface ALE –Normalize and consolidate data from RFID, Wi-Fi, UWB Unified Management –RFMS for WLAN and locationing, MSP for RFID readers Extensible –New RTLS technologies easily integrated

10 10 Motorola Solution Suite ComponentsDeploymentApplicationsVerticalsCost SOLE Wi-Fi – WS5100, RFS6000, RFS7000 –AP300 –G2/Cricket Tags – Wifi Clients RFID –MC9090-g, XR440, RD5000 –RFID Cargo Tags Management –RFMS, LANPlanner < 10K tags Wi-Fi Client locationing RFID Tag tracking Application-focused Asset (Wifi Client) Tracking Inventory management (RFID tags) Retail Small Healthcare facilities Oil & Gas Retail $ RFMS WS2000, WS5100, RFS6000, RFS7000 AP300, AP51x1, AP71x1 RFMS, LANPlanner Thick AP Wi-Fi Rogue AP/MU Wi-Fi Client Customer-focused Asset Tracking with Active Wifi tags Construction$$ WIPS AirDefense Server WS2000 AP300, AP5131 AirDefense Sensor (1S:2AP) Wi-Fi Rogue AP/MU Wi-Fi Client Security Forensics Miscellaneous$$$ Partner Solutions RTLS Engine –AeroScout, Ekahau, Newbury UWB –Ubisense Tags –Ubisense Sensors Ultrasound –Sonitor Tags –Sonitor Sensors > 10K tags Existing partner customer base Thick AP Asset Tracking Security Large Healthcare facilities Aviation $$$$

11 11 Locationing Architecture Devices Infrastructure Applications RFIDMobile UnitsNext GenerationWi-Fi Tags MC 50 Newbury Ekahau AeroScout Gen2 MC9090-g RD5000 XR440 ManagementEnterprise Applications NearMe RFMS LANPlanner RTLS AeroScout Ekahau Newbury Ubisense Sonitor ERP Applications Oracle DB ALEUDP SNMP UWB Tag UWB Sensor Ultrasound Tag Ultrasound Sensor AP300

12 12 Deliver Location Awareness to all Verticals Healthcare Asset Management Prevent Loss Improve Utilization Automated Inventory Workflow Improvements Nurse Productivity On-Time Surgery Starts On-Schedule Maintenance Clinical Engineering Regular Calibration Temperature Monitoring Situation Indoor <2M sqft <3000 Assets Technology Wi-Fi RFID Retail Asset management MU Theft Prevention MU Track and Trace Troubleshooting MUs in Distress Poor RF Coverage Poor RF Capacity Workflow Improvements Employee Productivity Resource Utilization Closest Associate Safety GeoFenced Surveillance Evacuation Staff on Board Situation Indoor <200,000sqft <500 Assets Technology Wi-Fi RFID Manufacturing Worker Safety Evacuation Permit Verification Staff on Board Asset Management Track equipment Prevent shrinkage Hazard prevention Situation Outdoor and Indoor >2 sq Miles <3000 Assets Technology Wi-Fi UWB RFID Long-term Care Prevent Wandering Alzheimer’s Seniors Fall Alerts Locate Call Button Physical Security Secure Doors People Safety Evacuation Staff on Board Residents on Board Enforce Volunteer Pairing Situation Indoor <200,000sqft <500 Assets Technology Wi-Fi RFID Construction Asset Management Automated Inventory Prevent Loss Improve Utilization Situation Outdoor and Indoor >2 acres <1000 Assets Technology Wi-Fi (MESH and Broadband) RFID

13 13 Products per Vertical (Small/Medium Installation) Healthcare Asset Management Workflow Improvements Clinical Engineering Retail Asset management Troubleshooting Workflow Improvements Safety Manufacturing Worker Safety Asset Management Workflow Optimization Long-term Care Prevent Wandering Physical Security People Safety Construction Asset Management Motorola Wi-Fi RFS6000, AP300 SOLE Locationing Management RFMS/MSP LANPlanner RFID MC9090g Motorola Wi-Fi AP51x1 (MESH) RFMS Locationing Management RFMS LANPlanner Partner Active Tags G2 Microsystems Sonitor Partner Active Tags G2 Microsystems RTLS Alternative WIPS Partner Active Tags G2 Microsystems Management Geodan Movida UWB Ubisense Motorola Wi-Fi RFS6000, AP300 SOLE Locationing Management RFMS LANPlanner Motorola Wi-Fi RFS6000, AP300 SOLE Locationing Management RFMS LANPlanner Motorola Wi-Fi RFS6000, AP300 SOLE Locationing Management RFMS LANPlanner Partner Active Tags G2 Microsystems Management Geodan Movida

14 14 Products per Vertical (Large Installation) Healthcare Asset Management Workflow Improvements Clinical Engineering Retail Asset management Troubleshooting Workflow Improvements Safety Manufacturing Worker Safety Asset Management Workflow Optimization Long-term Care Prevent Wandering Physical Security People Safety Construction Asset Management Motorola Wi-Fi RFS7000, AP300 Management RFMS/MSP LANPlanner RFID MC9090g, RD5000, XR440 Motorola Wi-Fi AP51x1 (MESH) Management RFMS LANPlanner Partner Active Tags G2 Microsystems Sonitor RTLS Alternative AeroScout, Ekahau, Newbury Partner Active Tags G2 Microsystems RTLS Alternative AeroScout, Ekahau, Newbury Partner Active Tags G2 Microsystems Management Geodan Movida RTLS Alternative AeroScout, Ekahau, Newbury UWB Ubisense Motorola Wi-Fi RFS7000, AP300 Management RFMS LANPlanner Motorola Wi-Fi RFS7000, AP300 Management RFMS LANPlanner Motorola Wi-Fi RFS7000, AP300 Management RFMS LANPlanner Partner Active Tags G2 Microsystems Management Geodan Movida RTLS Alternative AeroScout, Ekahau, Newbury


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