2 Locationing Mission Build a location-aware infrastructure that unifies RFID, Wi-Fi, and future technologies. Integrate and extend best-of-breed RTLS products to provide the most comprehensive location feature set in the industry. Create end-to-end business solutions for verticals where Motorola has a strong presence. Enable feature-rich, location-aware Enterprise Applications that work with all positioning data, regardless of origin.
3 Locationing Applications Asset Management Inventory maintenance Manufacturing process integration Workflow optimization Asset tracking / locating Security Theft prevention Perimeter security Policy enforcement Location-based alerting Improved rogue detection Tracking and forensics Location-Based Trending RF capacity management Troubleshooting connectivity Location-Based Content Content provisioning by position VoIP Voice Alerts E911 People Management Locate workers in case of need Control access to restricted areas Telemetry Measure environmental exposure Correlate position-based threats Behavior Analysis Analyze customer/employee activities
4 Customer Requirements Health CareOil, GasLong-Term CareManufacturingRetailConstruction Typical Uses Equipment utilization Patient logistics Blood tracing Environment monitoring Staff location during emergencies Visitor tracking Tracking of time- sensitive hazardous materials Locate personnel for safety Environmental monitoring Patient logistics Staff location during emergencies Visitor tracking Tracking of materials through manufacturing process Workflow optimization Industrial safety Locating and security of RFID readers Alerting based on reader position Tracking of high- value assets Tracking of materials and staff Industrial safety Limit access to restricted areas Solution Asset tracking RFID, Wi-Fi, and Ultrasound Asset tracking RFID, telemetry Asset tracking RFID, Wi-Fi Asset tracking RFID, Wi-Fi, and UWB Asset tracking, Wi- Fi Needs Room-level location RFID and Wi-Fi Telemetry Consolidated reporting and management Building and department-level location Telemetry Consolidated reporting and management Room-level location RFID and Wi-Fi Varying levels of accuracy Ability to target method to local requirements Consolidated reporting and management Security and tracking of RFID readers Integrated Wi-Fi / RFID solution Building- and department- level locationing Alerts based on position Value Decreased cost due to better resource utilization Patient safety Emergency response Patient satisfaction through workflow improvements Decreased cost due to better time- sensitive tracking Employee safety Environmental monitoring Decreased cost due to improved tracking and logistics Patient safety Emergency response Decreased cost due to improved tracking and logistics Decreased cost due to workflow efficiencies Decreased cost due to RFID / Wi- Fi integration Decreased cost due to RFID reader security Decreased cost due to improved tracking and logistics Employee safety
5 Competitive Landscape TechnologiesCompaniesStrengthsWeaknessesVerticals Wi-Fi Infrastructure Solution Cisco, Aruba, Meru, Trapeze Integrated infrastructure (Cisco, Aruba) Integrated management (Cisco, Aruba) 802.11-based locationing only Low scalability Miscellaneous Active Tag / Pure Locationing AeroScout, Ekahau, Newbury, InnerWireless Best scalability / accuracy Hardware-assisted (AeroScout) Feature-rich interfaces 802.11-based locationing only Overlay solution Poor MU locationing Requires RTLS server Requires Wi-Fi infrastructure Higher cost Healthcare Government Manufacturing Oil & Gas Logistics Locationing Value-Add AirDefense, AirWave Hetereogeneous (AirWave) Feature enhancement 802.11-based locationing only Limitations for supported APs Healthcare Government Retail Education RFID ApplicationsOracle, BEA, IBM Rich application platform Vast RFID reader support RFID positioning only Retail Manufacturing Pharmaceutical Tags Reva Systems, Blue Vector Best scalability for RFID Vast RFID reader support RFID positioning only Retail Manufacturing Pharmaceutical LocationingWirama, Mojix Passive RFID locationing Medium accuracy RFID locationing only Unproven technology Retail Manufacturing UWBLocationingUbisense Highest accuracy 3-D support LOS not required UWB locationing only 30-foot range standard Manufacturing Logistics Military UltrasoundPositioningSonitor Room-level location Ease of use Limited range Does not go through walls Healthcare
6 Gaps in Competitor Solutions No Unified Solution –Each vendor targets a single technology –No method ideal for all requirements –No consolidated offering that supports Wi-Fi, RFID, UWB Expensive Overlay Architectures –RTLS vendors require additional infrastructure for locationing –May not work with legacy WLAN products –Increased purchase price and maintenance costs Proprietary APIs for Data Access –Vendor-specific XML used by enterprise applications –Requires specialized development work by customer Management Difficulties –Each solution has its own interfaces and complexities
7 Core Strategic Overview Differential Advantage –End-to-End Locationing Solution (Wi-Fi, RFID, UWB, …) –Location-aware WLAN infrastructure –Standards-based API that normalizes data, regardless of origin Product Position –High Value (WLAN, extensibility, self-containment) –Strong Integration (Motorola WLAN, RFID, Tags, Management) –Clean Deployment (ALE support, data normalization) Customer Targets –Phase 1: Market Penetration aimed at current Motorola customers in Retail, Healthcare and Oil & Gas. –Phase 2: Market Development targeting key location-aware applications in Construction, Manufacturing and Aviation
8 Motorola Locationing Solution Large-Scale Locationing 802.11-based Active Tags Partners include AeroScout, Ekahau and Newbury Small-Scale Wi-Fi Locationing Wi-Fi client locationing Internal locationing engine G2/Cricket tags High Accuracy Locationing UWB (highest accuracy) Ultrasound (room-level accuracy) ZigBee Partners include Ubisense, Sonitor RFID-Tag Locationing Applications include inventory and asset mgmt Support for Motorola readers Motorola Locationing Solution Partner SolutionsMotorola Solutions
9 Motorola Advantages Comprehensive Locationing Solution –Choose technology based on required accuracy –Consolidate data from multiple sources for enhanced results –Locationing technology-agnostic RFID: Gen2, static/dynamic readers, Near-Me tags Wi-Fi: 802.11 triangulation, presence Active Tags: AeroScout, Ekahau, Newbury, G2 UWB: Ubisense Ultrasound: Sonitor WLAN Integration –Built into WS5100, RFS6000, RFS7000 –Location-aware infrastructure with GeoFencing, policy enforcement, alarms Standards-Based API –EPCglobal interface ALE –Normalize and consolidate data from RFID, Wi-Fi, UWB Unified Management –RFMS for WLAN and locationing, MSP for RFID readers Extensible –New RTLS technologies easily integrated
10 Motorola Solution Suite ComponentsDeploymentApplicationsVerticalsCost SOLE Wi-Fi – WS5100, RFS6000, RFS7000 –AP300 –G2/Cricket Tags – Wifi Clients RFID –MC9090-g, XR440, RD5000 –RFID Cargo Tags Management –RFMS, LANPlanner < 10K tags Wi-Fi Client locationing RFID Tag tracking Application-focused Asset (Wifi Client) Tracking Inventory management (RFID tags) Retail Small Healthcare facilities Oil & Gas Retail $ RFMS WS2000, WS5100, RFS6000, RFS7000 AP300, AP51x1, AP71x1 RFMS, LANPlanner Thick AP Wi-Fi Rogue AP/MU Wi-Fi Client Customer-focused Asset Tracking with Active Wifi tags Construction$$ WIPS AirDefense Server WS2000 AP300, AP5131 AirDefense Sensor (1S:2AP) Wi-Fi Rogue AP/MU Wi-Fi Client Security Forensics Miscellaneous$$$ Partner Solutions RTLS Engine –AeroScout, Ekahau, Newbury UWB –Ubisense Tags –Ubisense Sensors Ultrasound –Sonitor Tags –Sonitor Sensors > 10K tags Existing partner customer base Thick AP Asset Tracking Security Large Healthcare facilities Aviation $$$$
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