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EXODUS 2006 PROGRAM SUMMARY PREPARED BY G2 MEDIA.

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Presentation on theme: "EXODUS 2006 PROGRAM SUMMARY PREPARED BY G2 MEDIA."— Presentation transcript:

1 EXODUS 2006 PROGRAM SUMMARY PREPARED BY G2 MEDIA

2 Overview: Exodus lucky urban radio promotion winners experience the trip of a lifetime to South Africa and attend the “The People’s Celebration Concert” at Johannesburg Stadium. “Thank you for giving me a honeymoon, a break from stress full life and thank you for letting my husband enjoy his 37 th birthday back home. Thank you.” Tayana Patterson-Crutcher-Memphis, TN

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4 Objectives To promote cross cultural exchange between America and South Africa To promote positive images of Africa in mainstream American pop culture and media To increase South African tourism in the American consumer segment Provide platform for Clear Channel to support artists internationally Provide original African American History Month Multi-Station Radio Promotion

5 Program Components Clear Channel nat’l radio promotion  3 week national radio group contest to win all expense paid trip to South Africa The People’s Celebration Concert  Featuring Mario, Pharrell, Sean Paul, and Snoop Dog Pilansberg, Johannesburg, Soweto Tour “I did know know much about the African heritage or past, but now, I clearly understand why South Africa is such a humble and beautiful place.” Demetraia Elmore-San Antonio,TX

6 Clear Channel Nat’l Radio Promotion: Cities Albany Albuquerque Augusta Baltimore Birmingham Chattanooga Chicago Columbia Columbus Crossville Des Moines Jacksonville Detroit Fort Myers Greensboro Hartford Killeen Laurel- Hattiesburgh Los Angeles Macon McMinnville Melbourne Memphis Meridian Miami Milwaukee Mobile Montgomery Nashville New Orleans New York Norfolk Ocean City- Salisbury Philadelphia Pittsburgh Sacramento San Antonio San Diego San Francisco Savannah Sparta St. Louis Syracuse Tallahassee Tampa Tulsa Tupelo Tuscaloosa

7 Radio Impression Chart MARKETSTATIONAUDIENCE #SPOTS # LINERS # FLIGHTIMPRESSIONS CHICAGOWVAZ-FM1,012,000*4590 spot 2/16 - 2/24 liner until 3/30 136,620,000 CHICAGOWGCI-FM1,012, /10 - 2/24 152,812,000 NEW ORLEANSWQUE-FM900, weeks 132,300,000 NYWWPR-FM1,871, /9-2/24 280,725,000 NORFOLKWOWI-FM*203, /13-2/28, 3/12-3/31 61,020,000 SAVANNAHWLVH-FM 43, spot 2/12- 2/24 web 2/12-4/8 8,395,500 TAMPA WBTP 240, spots 2/14 - 2/24, liner 2/13 - 2/24 55,407,000 * INCLUDES AVAILABLE INFORMATION TOTAL IMPRESSIONS 827,279,500

8 The People’s Celebration Concert Mario Pharrell Sean Paul Snoop Dogg “I really appreciate the opportunity to meet Sean Paul. He was the artist I longed to see perform.” Adenia Clark-St. Louis, MO

9 Pilansberg, Johannesburg, Soweto Tour Pilansberg  Kwa Maritime Hotel / Game Reserve  Bar-B-Que in the Bush  Lion World  Lesedi Cultural Village  Sun City Johannesburg  Michelangelo Hotel  South African Tourism Reception Dinner  African Market  Moloko  Carnivore Restaurant

10 Pilansberg, Johannesburg, Soweto Tour Soweto  Mandela Museum  Mandela’s House/Desmond Tutu House  Freedom Square  Hector Peterson Memorial  Shanti Town  Lunch at historical Wandi’s “The experience I had was unbelievable and I can’t wait to share it with others.” Zandria E. Jefferies-Detroit, MI

11 RESULTS 46 Americans experience SA Over 800 Million Radio Impressions* 100% of participants recommend Clear Channel to continue promotion and/or would recommend a visit to family and friends Clear Channel sponsored first time national group contest in various markets to an international destination * Impressions calculated prior to live on air re cap interviews and using available data “Clear Channel should definitely continue the Exodus promotion. This experience has changed my life.” Jacqueline P. Jordan-Detroit, MI

12 MOVING FORWARD Maximize impressions and exposure of Clear Channel program via public relations effort and media junket Increase sales of tour packages by 75% Formally add Lesedi to schedule, and possibly an additional South African city Work to secure TV “reality style” special “I encourage G2 Media & Clear Channel to keep this trip as an annual event. You guys are broadening many horizons for your urban listeners.” Ataira of Miami, FL


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