1. Mobile plans - Singtel, Starhub, m1
Kenny Su

2. Outline
電信業者介紹
資費方案介紹 結論

3. 電信業者介紹 SingTel為新加坡當地最大電信業者，營運歷史也 最為悠久，同時擁有最高的市佔率
StarHub是第二大的電信業者，是最先提供電信、 網路、電視完全娛樂整合服務的營運商
M1(MobileOne)是新加坡當地最先提供3G與4G服 務的營運商，但市占率較小

4. SingTel, StarHub, M1比較 SingTel StarHub M1 LTE Commercial Launch
Dec 2011
Sep 2012
June 2011
LTE Frequency Band
2.6GHz and 1.8GHz
1.8GHz
Subscribers
(4G Subscribers)
(2013/04)
3,549,000
(300,000↑)
N/A
(270,000)
2,110,000
(146,000)
LTE Coverage
Nation-wide
75%↑
(Nation-wide before 2014)

5. LTE 市佔率 (~ )
20%
42%
38%

6. Outline
電信業者介紹
資費方案介紹
SingTel
StarHub M1 結論

7. SingTel - 基本方案(含IPHONE專案)
3G與4G同價(免費升級)
資費方案 語音 來電 簡訊
數據(4G傳輸)
月租費
Flexi SuperLite
100 mins
FREE
500
100MB
$27.90
Flexi Lite
800
2GB
$39.90
Flexi Value
200 mins
900
3GB
$59.90
Flexi Plus
500 mins
1000
4GB
$99.90
Flexi Premium
2000 mins
2500
12GB
$205.00
3G/4G同價

8. SingTel - 青少年方案 100 mins FREE Unlimited 100MB $27.90 2GB $39.90
資費方案 語音 來電 簡訊 數據
月租費
Flexi SuperLite [Youth]
100 mins
FREE
Unlimited
100MB
$27.90
Flexi Lite[Youth]
2GB
$39.90
Flexi Value[Youth]
200 mins
3GB
$59.90
Flexi Plus[Youth]
500 mins
4GB
$99.90
與基本方案價錢相同

9. SingTel - 語音Only & Blackberry 專案
資費方案 語音 來電 簡訊 數據
月租費
iOne SuperValue
80 mins
FREE 50 -
$15.00
BlackBerry Flexi Lite
100 mins
800
2GB
$52.90
BlackBerry Flexi Value
200 mins
900
3GB
$72.90
BlackBerry Flexi Plus
500 mins
1000
4GB
$112.90
BlackBerry Flexi Premium
2000 mins
2500
12GB
$218.00

10. SingTel - Sim卡專案 (不含手機)
資費方案 語音 來電 簡訊 數據
月租費
Flexi SuperLite SuperSIM
150 mins
FREE
500
100MB
$27.90
Flexi Lite SuperSIM
800
2GB
$39.90
Flexi Value SuperSIM
300 mins
900
3GB
$59.90
Flexi Plus SuperSIM
750 mins
1000
4GB
$99.90
Flexi Premium SuperSIM
3000 mins
2500
12GB
$205.00

11. SingTel - 預付專案 Charge Rates Local Calls/ Video Calls
8¢/min during Happy Hour (8:00pm to 7:59am on Monday to Friday; all day on Saturday and Sunday) 16¢/min during Normal Hour (8:00am to 7:59pm on Monday to Friday)
International Calls
FREE v019 calls to 20 destinations (only local call charges apply) For all other destinations, prevailing IDD 001/v019 charges apply
Local SMS
5¢/SMS
Global SMS
5¢/SMS to Telkomsel and Globe subscribers 15¢/SMS to other operators
Local MMS
11¢/MMS (less than 5KB) 33¢/MMS (5KB to less than 30KB) 86¢/MMS (30KB and more)
Global MMS
20¢/MMS (less than 5KB) 60¢/MMS (5KB to less than 30KB) $1.00/MMS (30KB and more)
Local Data
$8 hi!Card - 5.4¢/10KB $10 & $15 hi!Card - 2.7¢/10KB

12. Prepaid vs. postpaid 以基本專案中Flexi Premium內容來計算 Postpaid : $205.00
2000min 通話 簡訊 + 12GB 傳輸內容
Postpaid : $205.00
Prepaid (以$15Hi!Card計算) : $3,240,425.00
其中網路費用占$3,240,000
Prepaid方式在同樣消費內容下以及對於重度網路用戶是 較昂貴的，但為較具有彈性選擇的方案

13. SingTel - 資料傳輸方案 For laptop with a free USB modem $19.90 $39.90 $49.90
資料用量 / 月 月繳
Priority 7.2
5GB/month
$19.90
Premium 21
10GB/month
$39.90
Prestige 75
10GB free local data bundle
(4G Mbps - 12 Mbps)
$49.90
Prestige 150
5GB free local data bundle
(4G - 5 Mbps - 40 Mbps)
$59.90
Premium 21(sim only)
$29.90
Prestige 75(sim only)

14. Outline
電信業者介紹
資費方案介紹
SingTel
StarHub M1 結論

15. StarHub - 基本方案 (2G/3G/LTE)
額外用量加收費用
並有加收上限
3.5G/4G同價 (免費升級)

16. StarHub - Prepaid 方案 (Voice)
Charges
Happy Prepaid SIM Cards
Available in $8, $15 and $50 denominations.
Local Calls (Including video calls)
1st min charging or part thereof applies
1st min 22¢, 8¢ per min #thereafter
International Calls(Including Video calls~)
Local Prepaid call charges† plus prevailing IDD charges
(StarHub IDD 008/018)
Local/Global SMS
5¢/15¢ per SMS sent
Directory Enquiry
Calls to Service 100 charged at 70¢ per call, plus local Prepaid call charges
Local GPRS
$0.05 / 10KB
Pay-per-use local mobile data are pre-activated and deducted in blocks of 10KB
Local & Global MMS
30¢ per MMS (less than 30kb)/80¢ per MMS (30kb and more) 

17. StarHub- Prepaid方案(Data Plan)(1/2)
SIM Only
Data bundle
Speed
$18 MaxMobile Prepaid Internet SIM
5 consecutive days of Internet access with up to 2GB local data bundle daily
7.2Mbps
$32 MaxMobile Prepaid Internet SIM
Flexible data access plan of your choice
SIM & USB Modem Bundle
$18 MaxMobile Prepaid Internet SIM + 7.2Mbs USB $74
$32 MaxMobile Prepaid Internet SIM + 7.2Mbs USB $88

18. StarHub- Prepaid方案(Data Plan)(2/2)
MaxMobile Prepaid Internet Plans
Price
7.2Mbps
2Mbps (Existing 2Mbps Customers)
1-Hour $3 $2
1-Day $6 $4
3-Day
$16
$10
7-Day
$25
$15
30-Day (2GB)
$28
N.A.
60-Day (3.5GB) 
$32

19. Theoretical Download Speed Typical Download Speed Range #
StarHub - 資料傳輸方案
With voice plan on 2.5/3/3.5G phone
Value-Added Service
MaxMobile Plans
MaxMobile Lite
MaxMobile Value
MaxMobile Premium
Monthly Subscription
Pay as you use
$5.35+ (U.P.: $10.70)
$9.95^ (U.P.: $19.90)
Bundled Data
N.A.
500MB
1GB
Theoretical  Download Speed
Up to 7.2Mbps
Typical Download Speed Range #
0.9 ~ 5.1Mbps
Upload Speed
Up to 1.9Mbps
Excess Charges
1.07 cents/KB
$6.42/GB (U.P. $8.56/GB) (Promotion valid till 31 December 2013)
Maximum Data Charges
Capped at $94.16
Data bill capped at $64.20/month (U.P. $85.60/month) (Promotion valid till 31 December 2013)

20. StarHub - 資料傳輸方案 Without voice plan, for mobile & laptop
Mobile Broadband
MaxMobile Lite  (6GB)
MaxMobile Elite  (6GB)
MaxMobile Elite  (11GB)
Monthly Subscription
$19.90
$30
$51^ (15% off U.P $60)
Bundled Local Data
6GB
11GB
Excess Local Data Charges
$6.42/GB* (U.P. $8.56/GB) Data bill capped at $64.20/month* (U.P. $85.60/month) *Valid 31 December 2013
Theoretical  Download Speed
Up to 7.2Mbps
4G LTE: Up to 75Mbps 3G DC-HSPA+ : Up to 42Mbps
Typical Download Speed Range #
0.9Mbps ~ 5.1Mbps
4G LTE: 3.4Mbps ~ 12Mbps 3G DC-HSPA + :1.4~9.9Mbps
Upload Speed
Up to 1.9Mbps
4G LTE: Up to 50Mbps 3G DC-HSPA+: Up to 5.76Mbps

21. Outline
電信業者介紹
資費方案介紹
SingTel
StarHub M1 結論

22. M1 - 3G/LTE 基本方案 $39 $59 $98 $198 ValueSurf+ LiteSurf+ ExtremeSurf+
 Plans
ValueSurf+
LiteSurf+
ExtremeSurf+
MaxSurf+
Monthly Subscription
$39
$59
$98
$198
FREE Local Outgoing Calls (min)
120
300
700
Unlimited
FREE Local SMS/MMS
600
800
1000
2000
Local Data Bundle
2GB
3GB
5GB
12GB
Free additional 1GB for re-contracting customers
Excess Data Charges
$5.35 per GB, capped at $94.16 (excluding monthly subscription)
4G VAS
(value added service)
Monthly subscription waived until further notice (usual price: $10.70 per month)
Download Speed  3G – Up to 7.2Mbps 4G – Up to 75Mbps
Typical download speed range* (at fixed locations): 0.6 to 4.4Mbps Typical download speed range* (at fixed locations): 4.8 to 21.0Mbps

23. M1 - 3G 額外方案 最高用量為18.8GB/month SunLite SunSaver SunSaver Plus SunMax
SunLite
SunSaver
SunSaver Plus
SunMax
Monthly Subscription
$19.26
$25.68
$48.15
$82.93
Free Local Outgoing Calls (min)
Free $16.05 bundle for any combination of Voice/ Video Calls, Local & Global SMS/ MMS, IDD and Data
100
300
700
Free Local SMS/MMS
500
Local Data Bundle (Up to 7.2Mbps)
Available on a pay-per-use basis.  Data usage is charged at $0.107/10KB and capped at $ per month. Typical download speed range* (at fixed locations): 0.6 – 4.4Mbps
最高用量為18.8GB/month

24. 5¢ to XL Axiata 15¢ to other destinations
M1 - Prepaid 方案
Voice/Video Calls (All day on weekends & weekdays, 8pm to 7.59am)
8¢/min
Voice/Video Calls (Weekdays 8am to 7.59pm)
16¢/min
Local SMS 5¢
Global SMS
5¢ to XL Axiata 15¢ to other destinations
Local GPRS
0.2¢/KB*
MMS
31.5¢ (≤30KB); 84¢ (>30KB)
Free Incoming Calls all day
60¢/ day
4G Local Data
7 Days $7
1GB
30 Days
$20
*With FREE 10MB Bundle on every M Card

25. M1 - DIY Plan
Step 1: Start with a basic plan
D.I.Y. Basic Plan  50 mins Free Outgoing Calls, (Local voice and video), 150 Free Local SMS/MMS
$16.05
Step 2: Add on as many options as you like
Standard Add-ons
100 mins Talktime
+ $10.70
300 SMS/MMS
100 Global SMS
+ $10
Free IDD 021 Calls to 19 Destinations
+ $5
2-year Handset Contract
Data Add-ons
200MB Local Data
+ $8.56
1GB Local Data
+ $12.84
Love to Talk Add-ons
Unlimited Calls to 5 M1 Friends
500 mins to M1 numbers
250 mins Weekend Calls
Executive Add-ons
Caller Number Display & Caller Number Non-Display & Multi-SIM
+ $16.05
Roaming Subscription & Roaming Data 6MB
+ $30.00
50 mins Free IDD 021 Calls to Philippines/ Indonesia & 50 Global SMS
+ $15

26. M1 - M1 SunSurf VAS Data plan
SunSurf Lite+
SunSurf Max+
Monthly Subscription
$8.56
$12.84
Free Local Data Bundle
200MB
1GB
Excess Charges
$5.35 per GB, capped at $94.16 (excluding monthly subscription)
Download Speed  (Up to 7.2Mbps)
Typical download speed range* (at fixed locations): 0.6 – 4.4Mbps
Get Faster Download Speed of up to 75Mbps with 4G VAS
Monthly subscription is waived until further notice (usual price: $10.70 per month) Typical download speed range* (at fixed locations): Mbps

27. Exclusive benefit for re-contracting customers: Free additional 1GB
For laptop with USB modem (2yr contract)
4G Mobile Broadband Plans
mData Value+ / Value V+
mData Lite+ / Lite V+
mData Max+ / Max V+
4G Discounted Monthly Subscription^
$22
$29.90
$50
Data Bundle
2GB
5GB
10GB
Exclusive benefit for re-contracting customers: Free additional 1GB
Excess Data Charges
$5.35 per GB, capped at $94.16 (excluding monthly subscription)
Theoretical Download Speed – 3G – 4G
21Mbps~ 75Mbps
Typical Download Speed Range* (at fixed locations) – 3G – 4G
    0.9Mbps to 6.4Mbps 4.8Mbps to 21.0Mbps
Upload Speeds of up to – 3G – 4G
  5.76Mbps~ 37Mbps
4G USB Stick
$58
Free
4G Mobile Wifi Modem
$108
$68
$48

28. Exclusive benefit for re-contracting customers: Free additional 1GB
For laptop in short term/6 months
4G Mobile Broadband Plans
mData Value+ / Value V+
mData Lite+ / Lite V+
mData Max+ / Max V+
4G Monthly Subscription^
$34
$50
$79
Data Bundle
2GB
5GB
10GB
Exclusive benefit for re-contracting customers: Free additional 1GB
Excess Data Charges
$5.35 per GB, capped at $94.16 (excluding monthly subscription)
Theoretical Download Speed – 3G – 4G
 21Mbps~ 75Mbps
Typical Download Speed Range* (at fixed locations) – 3G – 4G
    0.9Mbps to 6.4Mbps 4.8Mbps to 21.0Mbps
Upload Speeds of up to – 3G – 4G
  5.76Mbps~ 37 Mbps
Device
Free rental 4G USB Stick

29. Outline
電信業者介紹
資費方案介紹 結論

30. 各家基本方案比較 公司/方案 通話量 資料傳輸量 計價 SingTel Flexi Lite 100 min 2GB $39.90
Flexi Value
200 min
3GB
$59.90
Flexi Plus
500 min
4GB
$99.90
Flexi Premium
2000 min
12GB
$205.00
StarHub
Smart Surf Lite 2G
$38
Smart Surf Value
300 min 4G
$58
Smart Surf Premium
700 min 6G
$98
Smart Surf Elite
12G
$205 M1
ValueSurf+
120 min
2G + 1G**
$39 + $10.7*
LiteSurf+
3G + 1G**
$59 + $10.7*
ExtremeSurf+
5G + 1G**
$98 + $10.7*
MaxSurf+
Unlimited
12G + 1G**
$198 + $10.7*
* For 4G LTE ** For re-contracting customers

31. 各家Laptop資料傳輸方案比較 公司/方案 資料傳輸速度[LTE]* 資料傳輸量 方案月繳 SingTel Prestige 75
3.4 – 12 Mbps
10GB
$49.90
Prestige 75[Sim only]
$39.90
Prestige 150
5 – 40 Mbps
5GB
$59.90
StarHub
Lite
0.9 – 5.1 Mbps
6GB
$19.90
Elite(6GB)
$30.00
Elite(11GB)
11GB
$51.00 M1
Value+
4.8 – 21.0 Mbps
2 + 1GB**
$22.00
Lite+
5 + 1GB**
$29.90
Max+
10 + 1GB**
$50.00
Value+[6 month]
$34.00
Lite+[6 month]
Max+[6 month]
$79.00
* Typical download speed ** For re-contracting customers

32. 觀察
新加坡電信業者中，SingTel與StarHub目前是採升 級LTE不加價的部分鼓勵消費者使用LTE服務；M1 則是採用VAS(Value-added Service)的方式
沒有真正網路吃到飽的服務，三家都有超額收費 的機制，間接保障所有消費者的連線品質 (Fair Policy, 公平準則)