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MOBILE PLANS - SINGTEL, STARHUB, M1 Kenny Su 1. Outline  電信業者介紹  資費方案介紹  結論 2.

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Presentation on theme: "MOBILE PLANS - SINGTEL, STARHUB, M1 Kenny Su 1. Outline  電信業者介紹  資費方案介紹  結論 2."— Presentation transcript:

1 MOBILE PLANS - SINGTEL, STARHUB, M1 Kenny Su 1

2 Outline  電信業者介紹  資費方案介紹  結論 2

3 電信業者介紹  SingTel 為新加坡當地最大電信業者,營運歷史也 最為悠久,同時擁有最高的市佔率  StarHub 是第二大的電信業者,是最先提供電信、 網路、電視完全娛樂整合服務的營運商  M1(MobileOne) 是新加坡當地最先提供 3G 與 4G 服 務的營運商,但市占率較小 3

4 SingTel, StarHub, M1 比較 SingTelStarHubM1 LTE Commercial Launch Dec 2011Sep 2012June 2011 LTE Frequency Band 2.6GHz and 1.8GHz 1.8GHz2.6GHz and 1.8GHz Subscribers (4G Subscribers) (2013/04) 3,549,000 (300,000 ↑ ) N/A (270,000) 2,110,000 (146,000) LTE CoverageNation-wide 75% ↑ (Nation-wide before 2014) Nation-wide 4

5 LTE 市佔率 (~ ) 42% 38% 20% 5

6 Outline  電信業者介紹  資費方案介紹  SingTel  StarHub  M1  結論 6

7 SingTel - 基本方案 ( 含 IPHONE 專案 ) 3G 與 4G 同價 ( 免費升級 ) 7

8 SingTel - 青少年方案 資費方案語音來電簡訊數據月租費 Flexi SuperLite [Youth] 100 minsFREEUnlimited100MB $27.90 Flexi Lite[Youth] 100 minsFREEUnlimited2GB $39.90 Flexi Value[Youth] 200 minsFREEUnlimited3GB $59.90 Flexi Plus[Youth] 500 minsFREEUnlimited4GB$99.90 與基本方案價錢相同 8

9 SingTel - 語音 Only & Blackberry 專案 資費方案語音來電簡訊數據月租費 iOne SuperValue 80 minsFREE50- $15.00 BlackBerry Flexi Lite 100 minsFREE8002GB $52.90 BlackBerry Flexi Value 200 minsFREE9003GB $72.90 BlackBerry Flexi Plus 500 minsFREE10004GB $ BlackBerry Flexi Premium 2000 minsFREE250012GB$

10 SingTel - Sim 卡專案 ( 不含手機 ) 資費方案語音來電簡訊數據月租費 Flexi SuperLite SuperSIM 150 minsFREE500100MB $27.90 Flexi Lite SuperSIM 150 minsFREE8002GB $39.90 Flexi Value SuperSIM 300 minsFREE9003GB $59.90 Flexi Plus SuperSIM 750 minsFREE10004GB $99.90 Flexi Premium SuperSIM 3000 minsFREE250012GB$

11 SingTel - 預付專案 Rates Charge Local Calls/ Video Calls 8¢/min during Happy Hour (8:00pm to 7:59am on Monday to Friday; all day on Saturday and Sunday) 16¢/min during Normal Hour (8:00am to 7:59pm on Monday to Friday) International Calls FREE v019 calls to 20 destinations (only local call charges apply) For all other destinations, prevailing IDD 001/v019 charges apply Local SMS 5¢/SMS Global SMS 5¢/SMS to Telkomsel and Globe subscribers 15¢/SMS to other operators Local MMS 11¢/MMS (less than 5KB) 33¢/MMS (5KB to less than 30KB) 86¢/MMS (30KB and more) Global MMS 20¢/MMS (less than 5KB) 60¢/MMS (5KB to less than 30KB) $1.00 /MMS (30KB and more) Local Data $8 hi!Card ¢/10KB $10 & $15 hi!Card ¢/10KB 11

12 Prepaid vs. postpaid  以基本專案中 Flexi Premium 內容來計算  2000min 通話 簡訊 + 12GB 傳輸內容  Postpaid : $  Prepaid ( 以 $15Hi!Card 計算 ) : $3,240,  其中網路費用占 $3,240,000  Prepaid 方式在同樣消費內容下以及對於重度網路用戶是 較昂貴的,但為較具有彈性選擇的方案 12

13 SingTel - 資料傳輸方案  For laptop with a free USB modem 方案資料用量 / 月月繳 Priority 7.2 5GB/month $19.90 Premium 21 10GB/month $39.90 Prestige 75 10GB free local data bundle (4G Mbps - 12 Mbps) $49.90 Prestige 150 5GB free local data bundle (4G - 5 Mbps - 40 Mbps) $59.90 Premium 21(sim only) 10GB free local data bundle $29.90 Prestige 75(sim only) 10GB free local data bundle (4G Mbps - 12 Mbps) $

14 Outline  電信業者介紹  資費方案介紹  SingTel  StarHub  M1  結論 14

15 StarHub - 基本方案 (2G/3G/LTE) 額外用量加收費用 並有加收上限 免費升級 4G 15

16 StarHub - Prepaid 方案 (Voice) Charges Happy Prepaid SIM Cards Available in $8, $15 and $50 denominations. Local Calls (Including video calls) 1st min charging or part thereof applies 1st min 22¢, 8¢ per min #thereafter International Calls(Including Video calls~) Local Prepaid call charges† plus prevailing IDD charges (StarHub IDD 008/018) Local/Global SMS5¢/15¢ per SMS sent Directory Enquiry Calls to Service 100 charged at 70¢ per call, plus local Prepaid call charges Local GPRS $0.05 / 10KB Pay-per-use local mobile data are pre-activated and deducted in blocks of 10KB Local & Global MMS30¢ per MMS (less than 30kb)/80¢ per MMS (30kb and more) 16

17 StarHub- Prepaid 方案 (Data Plan)(1/2) SIM OnlyData bundleSpeed $18 MaxMobile Prepaid Internet SIM 5 consecutive days of Internet access with up to 2GB local data bundle daily 7.2Mbps $32 MaxMobile Prepaid Internet SIM Flexible data access plan of your choice SIM & USB Modem BundleData bundleSpeed $18 MaxMobile Prepaid Internet SIM + 7.2Mbs USB $74 5 consecutive days of Internet access with up to 2GB local data bundle daily 7.2Mbps $32 MaxMobile Prepaid Internet SIM + 7.2Mbs USB $88 Flexible data access plan of your choice 17

18 StarHub- Prepaid 方案 (Data Plan)(2/2) MaxMobile Prepaid Internet Plans Price 7.2Mbps 2Mbps (Existing 2Mbps Customers) 1-Hour$3$2 1-Day$6$4 3-Day$16$10 7-Day$25$15 30-Day (2GB)$28N.A. 60-Day (3.5GB) $32N.A. 18

19 StarHub - 資料傳輸方案  With voice plan on 2.5/3/3.5G phone Value-Added Service MaxMobile PlansMaxMobile LiteMaxMobile ValueMaxMobile Premium Monthly SubscriptionPay as you use$ (U.P.: $10.70)$9.95 ^ (U.P.: $19.90) Bundled DataN.A.500MB1GB Theoretical Download SpeedUp to 7.2Mbps Typical Download Speed Range #0.9 ~ 5.1Mbps Upload SpeedUp to 1.9Mbps Excess Charges1.07 cents/KB $6.42/GB (U.P. $8.56/GB) (Promotion valid till 31 December 2013) Maximum Data ChargesCapped at $94.16 Data bill capped at $64.20/month (U.P. $85.60/month) (Promotion valid till 31 December 2013) 19

20 StarHub - 資料傳輸方案  Without voice plan, for mobile & laptop Mobile Broadband MaxMobile Lite (6GB) MaxMobile Elite (6GB) MaxMobile Elite (11GB) Monthly Subscription $19.90$30 $51^ (15% off U.P $60) Bundled Local Data 6GB 11GB Excess Local Data Charges $6.42/GB* (U.P. $8.56/GB) Data bill capped at $64.20/month* (U.P. $85.60/month) *Valid 31 December 2013 Theoretical Download Speed Up to 7.2Mbps 4G LTE: Up to 75Mbps 3G DC-HSPA+ : Up to 42Mbps Typical Download Speed Range # 0.9Mbps ~ 5.1Mbps 4G LTE: 3.4Mbps ~ 12Mbps 3G DC-HSPA + :1.4~9.9Mbps Upload Speed Up to 1.9Mbps 4G LTE: Up to 50Mbps 3G DC-HSPA+: Up to 5.76Mbps 20

21 Outline  電信業者介紹  資費方案介紹  SingTel  StarHub  M1  結論 21

22 M1 - 3G/LTE 基本方案 Plans ValueSurf+LiteSurf+ExtremeSurf+MaxSurf+ Monthly Subscription $39$59$98$198 FREE Local Outgoing Calls (min) Unlimited FREE Local SMS/MMS Local Data Bundle 2GB3GB5GB12GB Free additional 1GB for re-contracting customers Excess Data Charges$5.35 per GB, capped at $94.16 (excluding monthly subscription) 4G VAS (value added service) Monthly subscription waived until further notice (usual price: $10.70 per month) Download Speed 3G – Up to 7.2Mbps 4G – Up to 75Mbps Typical download speed range* (at fixed locations): 0.6 to 4.4Mbps Typical download speed range* (at fixed locations): 4.8 to 21.0Mbps 22

23 M1 - 3G 額外方案 SunLiteSunSaverSunSaver PlusSunMax Monthly Subscription$19.26$25.68$48.15$82.93 Free Local Outgoing Calls (min) Free $16.05 bundle for any combination of Voice/ Video Calls, Local & Global SMS/ MMS, IDD and Data Free Local SMS/MMS 500 Local Data Bundle (Up to 7.2Mbps) Available on a pay-per-use basis. Data usage is charged at $0.107/10KB and capped at $ per month. Typical download speed range* (at fixed locations): 0.6 – 4.4Mbps 最高用量為 18.8GB/month 23

24 M1 - Prepaid 方案 Voice/Video Calls (All day on weekends & weekdays, 8pm to 7.59am) 8¢/min Voice/Video Calls (Weekdays 8am to 7.59pm) 16¢/min Local SMS5¢ Global SMS5¢ to XL Axiata 15¢ to other destinations Local GPRS0.2¢/KB* MMS31.5¢ (≤30KB); 84¢ (>30KB) Free Incoming Calls all day60¢/ day 4G Local Data 7 Days$71GB 30 Days$201GB *With FREE 10MB Bundle on every M Card 24

25 M1 - DIY Plan Step 1: Start with a basic plan D.I.Y. Basic Plan 50 mins Free Outgoing Calls, (Local voice and video), 150 Free Local SMS/MMS $16.05 Step 2: Add on as many options as you like Standard Add-ons 100 mins Talktime+ $ SMS/MMS+ $ Global SMS+ $10 Free IDD 021 Calls to 19 Destinations+ $5 2-year Handset Contract+ $10.70 Data Add-ons 200MB Local Data+ $8.56 1GB Local Data+ $12.84 Love to Talk Add-ons Unlimited Calls to 5 M1 Friends+ $ mins to M1 numbers+ $ mins Weekend Calls+ $10.70 Executive Add-ons Caller Number Display & Caller Number Non-Display & Multi-SIM+ $16.05 Roaming Subscription & Roaming Data 6MB+ $ mins Free IDD 021 Calls to Philippines/ Indonesia & 50 Global SMS+ $15 25

26 M1 - M1 SunSurf VAS Data plan SunSurf Lite+SunSurf Max+ Monthly Subscription$8.56$12.84 Free Local Data Bundle200MB1GB Excess Charges $5.35 per GB, capped at $94.16 (excluding monthly subscription) Download Speed (Up to 7.2Mbps) Typical download speed range* (at fixed locations): 0.6 – 4.4Mbps Get Faster Download Speed of up to 75Mbps with 4G VAS Monthly subscription is waived until further notice (usual price: $10.70 per month) Typical download speed range* (at fixed locations): Mbps 26

27 M1 - 資料傳輸方案  For laptop with USB modem (2yr contract) 4G Mobile Broadband Plans mData Value+ / Value V+ mData Lite+ / Lite V+ mData Max+ / Max V+ 4G Discounted Monthly Subscription^ $22$29.90$50 Data Bundle 2GB5GB10GB Exclusive benefit for re-contracting customers: Free additional 1GB Excess Data Charges $5.35 per GB, capped at $94.16 (excluding monthly subscription) Theoretical Download Speed – 3G – 4G 21Mbps~ 75Mbps Typical Download Speed Range* (at fixed locations) – 3G – 4G 0.9Mbps to 6.4Mbps 4.8Mbps to 21.0Mbps Upload Speeds of up to – 3G – 4G 5.76Mbps~ 37Mbps 4G USB Stick $58Free 4G Mobile Wifi Modem $108$68$48 27

28 M1 - 資料傳輸方案  For laptop in short term/6 months 4G Mobile Broadband Plans mData Value+ / Value V+ mData Lite+ / Lite V+ mData Max+ / Max V+ 4G Monthly Subscription^ $34$50$79 Data Bundle 2GB5GB10GB Exclusive benefit for re-contracting customers: Free additional 1GB Excess Data Charges $5.35 per GB, capped at $94.16 (excluding monthly subscription) Theoretical Download Speed – 3G – 4G 21Mbps~ 75Mbps Typical Download Speed Range* (at fixed locations) – 3G – 4G 0.9Mbps to 6.4Mbps 4.8Mbps to 21.0Mbps Upload Speeds of up to – 3G – 4G 5.76Mbps~ 37 Mbps Device Free rental 4G USB Stick 28

29 Outline  電信業者介紹  資費方案介紹  結論 29

30 各家基本方案比較 公司 / 方案通話量資料傳輸量計價 SingTel 100 min 2GB $ min 3GB $ min 4GB $ min 12GB $ StarHub Smart Surf Lite 100 min2G$38 Smart Surf Value 300 min4G$58 Smart Surf Premium 700 min6G$98 Smart Surf Elite 2000 min12G$205 M1 ValueSurf+ 120 min2G + 1G**$39 + $10.7* LiteSurf+ 300 min3G + 1G**$59 + $10.7* ExtremeSurf+ 700 min5G + 1G**$98 + $10.7* MaxSurf+ Unlimited12G + 1G**$198 + $10.7* * For 4G LTE ** For re-contracting customers 30

31 各家 Laptop 資料傳輸方案比較 31 公司 / 方案資料傳輸速度 [LTE]* 資料傳輸量方案月繳 SingTelPrestige – 12 Mbps10GB$49.90 Prestige 75[Sim only]3.4 – 12 Mbps10GB$39.90 Prestige 1505 – 40 Mbps5GB$59.90 StarHubLite0.9 – 5.1 Mbps6GB$19.90 Elite(6GB)0.9 – 5.1 Mbps6GB$30.00 Elite(11GB)0.9 – 5.1 Mbps11GB$51.00 M1Value+4.8 – 21.0 Mbps2 + 1GB**$22.00 Lite+4.8 – 21.0 Mbps5 + 1GB**$29.90 Max+4.8 – 21.0 Mbps10 + 1GB**$50.00 Value+[6 month]4.8 – 21.0 Mbps2 + 1GB**$34.00 Lite+[6 month]4.8 – 21.0 Mbps5 + 1GB**$50.00 Max+[6 month]4.8 – 21.0 Mbps10 + 1GB**$79.00 * Typical download speed ** For re-contracting customers

32 觀察 32  新加坡電信業者中, SingTel 與 StarHub 目前是採升 級 LTE 不加價的部分鼓勵消費者使用 LTE 服務; M1 則是採用 VAS(Value-added Service) 的方式  沒有真正網路吃到飽的服務,三家都有超額收費 的機制,間接保障所有消費者的連線品質 (Fair Policy, 公平準則 )


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