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Interaction Community Systems Sales & Marketing Plan.

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Presentation on theme: "Interaction Community Systems Sales & Marketing Plan."— Presentation transcript:

1 Interaction Community Systems Sales & Marketing Plan

2 The market opportunity for HOA’s continues to remain a vast untapped market… 2Copyright – F3 Technologies Inc.  73% Market Share is up for grabs  The number of HOA’s continues to increase at a rate of 3 – 4% per year GREAT OPPORTUNITY TO CONVERT NON-CONSUMPTION Source: CAI, F3 Technologies

3 Marketing Plan 3Copyright – F3 Technologies Inc.

4 How do we drive market awareness… Lead Generation Marketing Collateral Blast Google Ad Campaign Strategic Partners / Resellers Content Experts Trade Shows Trade Advertising  Create the message - Why are we different?  Focus on what markets we’re going after…  Establish a multi-pronged marketing program where each initiate builds on top of the previous one… 4Copyright – F3 Technologies Inc.

5 Ensure all products have collateral and continue to enhance our public image… Lead Generation Marketing Collateral Blast Google Ad Campaign Strategic Partners / Resellers Content Experts Trade Shows5 Trade Advertising  Define with clarity the services we offer…  Create a consistent message that speaks to what user needs we are solving?  Revise marketing collateral  Obtain customer testimonials  Enhance our website utility…  Create public demo website to demonstrate the power of the tool  Create website templates that community can utilize 5Copyright – F3 Technologies Inc.

6 Get the message out…  2,350 s sent to Property Management Company prospects on …  21.5% (462) Views  5.4% (25) Click throughs  Initiate follow-on campaign to target click through users  Several HOA list sites identified to gather information from  sc.com, sc.comwww.hoa-va.com  Create a second campaign focused on HOA’s  Create monthly newsletter to maintain communication… 6Copyright – F3 Technologies Inc. Lead Generation Marketing Collateral Blast Google Ad Campaign Strategic Partners / Resellers Content Experts Trade Shows Trade Advertising

7 Drive traffic to our Website…  Initial target of 34 keywords identified  Focus on software, dues & management company searches  Recently listed on  Monitor activity weekly to determine traffic volume and adjust 7Copyright – F3 Technologies Inc. Lead Generation Marketing Collateral Blast Google Ad / Lead Generation Strategic Partners / Resellers Content Experts Trade Shows Trade Advertising

8 Generate regional awareness…  Establish partnership program  Create sales & distribution center’s in large population centers  California  New York  Pennsylvania  Ohio  North Carolina  Arizona  Focus on print companies, community developers and management companies 8Copyright – F3 Technologies Inc. Lead Generation Marketing Collateral Blast Google Ad Campaign Strategic Partners / Resellers Content Experts Trade Shows Trade Advertising

9 Demonstrate our thought leadership…  Create a Resources tab on the Interaction Website and place research reports from CAI  Create a Webinar series in partnership with select HOA’s, Condo’s and Management Companies  Create Whitepapers 9Copyright – F3 Technologies Inc. Lead Generation Marketing Collateral Blast Google Ad Campaign Strategic Partners / Resellers Content Experts Trade Shows Trade Advertising

10 Keep the message visible…  Attend regional and national tradeshows & advertise  CAI  ACTHA (Attend with Paymenting)  Advertise with industry specific web forums  HOA Talk  Community Associations Network 10Copyright – F3 Technologies Inc. Lead Generation Marketing Collateral Blast Google Ad Campaign Strategic Partners / Resellers Content Experts Trade Shows Trade Advertising

11 Sales Plan 11Copyright – F3 Technologies Inc.

12 Get the message out… 12Copyright – F3 Technologies Inc. Sales Plan Drive Existing Reseller Relationships Coastal Group, Noble Heroes, Paymenting & Tlehs  Pipeline review meetings  Target joint initiatives (tradeshow)  Responsive to sales tool kit needs Continue Direct Sales Activities  Continue lead generation programs  Initiate follow-on campaign to target click through & view users  Establish sales process for initial contact, follow-up, closing & account management Focus on Property Management Companies  Initiate focused campaign targeting southeast region  GA, SC, NC, FL, AL, TN, VA Establish New Reseller Relationships  Newsletter / Directory Print Companies  Community Developers Expand Selling Network  Commission only outreach program  Target selected geographic regions to compliment reseller initiatives  Evaluate lead generation / sales call centers

13 Build our channel approach… Two thirds of all computing sales in the world are not direct sales like Apple; instead, they are ‘Channel Sales’ or ‘Indirect Sales’ Source: Direct sales vs Channel sales - What's the difference? May 2009 Virtual-Sales.com Example of Gross Revenue Potential – 100 Communities per Month 13Copyright – F3 Technologies Inc.

14 Get the message out… 14Copyright – F3 Technologies Inc. Sales Plan Drive Existing Reseller Relationships Coastal Group, Noble Heroes, Paymenting & Tlehs  Pipeline review meetings  Target joint initiatives (tradeshow)  Responsive to sales tool kit needs Continue Direct Sales Activities  Continue lead generation programs  Initiate follow-on campaign to target click through & view users  Establish sales process for initial contact, follow-up, closing & account management Focus on Property Management Companies  Initiate focused campaign targeting southeast region  GA, SC, NC, FL, AL, TN, VA Establish New Reseller Relationships  Newsletter / Directory Print Companies  Community Developers Expand Selling Network  Commission only outreach program  Target selected geographic regions to compliment reseller initiatives  Evaluate lead generation / sales call centers

15 Target organizations that have established relationships with HOA’s, Management Companies and Churches… 15Copyright – F3 Technologies Inc. Reseller’s Working closely with our existing partners to begin monetizing the relationship Identifying high value trade shows to attend jointly with our resellers Oct 24 – ACTHA April 2010 – Annual CAI Etc… Creating a Partnership Program to define how potential resellers engage with Interaction Identify and establish relationships with companies that serve the HOA market News Letter publishers Member Directory print publishers Advertising agencies

16 Begin establishing relationships & partnerships with the primary source… 16Copyright – F3 Technologies Inc. Community Developers Toll Brothers – Operate in 21 states, 215 selling communities W&H Properties / Red Oak Construction – 11 communities in Cobb County Newland Communities – Operate in 14 states, 40 communities under development Taylor Morrison KB Homes Beazer Homes David Weekley Homes Richmond American Homes Ryan Homes Pulte Homes Vatelli Communities

17 Access the companies already serving communities in the southeast region… 17Copyright – F3 Technologies Inc. Property Management Companies Lead generation (21.6%) of the companies read the . 6% above industry standards. (5.4%) of the companies clicked through to the website. Roughly 3% above industry standard. Initiated a calling plan to contact management companies in the southeast region Initiated a calling plan to contact the 25 companies that clicked through to the website

18 Long-term account management will be critical to sustaining and expanding our market share… 18Copyright – F3 Technologies Inc.  For Resellers  Regular communication to review sales pipeline & issues  Monthly/Quarterly strategic meeting to plan out and discuss:  Review partners goals & objectives  Evaluate success of existing initiatives/strategies  Discuss new marketing initiatives & sales strategies  Review changes in the market and competitive threats  Present and review scorecard  For Property Management Companies & Developers  Regular communication to review sales pipeline & issues  Quarterly strategy meeting to review:  Review property management companies goals & objectives  Present Interactions vision & progress  Review changes in the market & competitive threats  Present and review scorecard

19 Get the message out… 19Copyright – F3 Technologies Inc. Sales Plan Drive Existing Reseller Relationships Coastal Group, Noble Heroes, Paymenting & Tlehs  Pipeline review meetings  Target joint initiatives (tradeshow)  Responsive to sales tool kit needs Continue Direct Sales Activities  Continue lead generation programs  Initiate follow-on campaign to target click through & view users  Establish sales process for initial contact, follow-up, closing & account management Focus on Property Management Companies  Initiate focused campaign targeting southeast region  GA, SC, NC, FL, AL, TN, VA Establish New Reseller Relationships  Newsletter / Directory Print Companies  Community Developers Expand Selling Network  Commission only outreach program  Target selected geographic regions to compliment reseller initiatives  Evaluate lead generation / sales call centers

20 Create a sales engine through convential and unconvential methods… 20Copyright – F3 Technologies Inc. Direct Sales Establishing sales process and metrics. Driving traffic to the website through lead generation tools In-direct Sales (Sales Representatives) Working with select individuals to establish regional sales centers to enhance our coverage Evaluating telemarketing sales companies to expand our outreach program Starting a sales contest on October 1 with a FANTASTIC Grand Prize!!!!


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