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Bluetooth Business Models and Applications.  Developed by Ericsson in 1994  Named after Scandinavian king called Harald Bluetooth (Blatand)  Based.

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Presentation on theme: "Bluetooth Business Models and Applications.  Developed by Ericsson in 1994  Named after Scandinavian king called Harald Bluetooth (Blatand)  Based."— Presentation transcript:

1 Bluetooth Business Models and Applications

2  Developed by Ericsson in 1994  Named after Scandinavian king called Harald Bluetooth (Blatand)  Based on 2.4GHz unlicensed frequency Unlicensed because of microwaves  Specification is over 1000 pages long  Transfer rate 1Mb/s

3  40 million Bluetooth-enabled phones have shipped  2000 companies are currently developing more than 1000 products  by 2008 there will be 286.5 million Bluetooth enabled phones, PDAs and notebooks in Europe Around 77 per cent of phones, 60 per cent of PDAs and 67 per cent of notebooks will have the technology built in.  Source: Forrester Research


5  Who has used Bluetooth?  What have you used it for?

6  Synchronising Contact Information  Transferring files & applications  Using a mobile phone as a modem  Use phone as remote control

7  GPS Devices  Printers  Headsets  Keyboards and Mice

8  Police use a blackberry to feed fine data into a central database  Bluetooth printer is used to print a ticket

9  You’ve just flopped down on the bed, but then your friend rings. You want to chat, but can’t be bothered to hold the handset to your ear or hook on a Bluetooth headset. What do you do?


11  London financial and business paper 'City AM'  Offers a free mobile version of its 5min podcast to London commuters  Interesting mix of technology, media and content 

12  Today's social software is not very social You need to be in front of your computer  Bluetooth can be used as a beacon to identify others nearby  Use facebook like profile to identify people with similar intersts  Bluetooth message sent as “icebreaker”

13 MIT Serendipity application  ty.php

14  Connecting electrical devices in a car  Ordering food in a restaurant  Locking PC while user is away from computer  Nintendo's Wii and Sony's PlayStation 3 use Bluetooth for their wireless controllers

15 Bluetooth Business models

16 Bluetooth Business Models  Bluetooth business models are a function of technology and its Bluetooth ubiquity  The technology Wireless communications protocol Unified standard Omni directional Class 1 100 meters, Class 2 20 meters and Class 3 10 meters Can be pushed to 1 km with aerial Push technology

17 Bluetooth Business Models The technology (cont)  Bluetooth technology (cont) Peer to peer Personal area networks (PAN)  Piconet -1 master and several slaves  scatternet consists of 2 or more masters and several slaves  Enterprise Bluetooth environment Ability to handle more then 7 connections Larger range, class 1, 300 feet Session Management Centralized server

18 Bluetooth Business Models The ubiquity of Bluetooth  Most mobile phones have Bluetooth

19 Bluetooth Business Models Most popular phones Oct 2007  1 Nokia 6300 v2.0Nokia 6300  2 Sony Ericsson K810i v2.0 with A2DPSony Ericsson K810i  3Nokia N95 v2.0 with A2DPNokia N95  4Nokia N73 v2.0 with A2DPNokia N73  5Apple iPhone v2.0Apple iPhone  6Nokia 3110 v2.0Nokia 3110  7Sony Ericsson P1i v2.0Sony Ericsson P1i  8Sony Ericsson W850i v2.0Sony Ericsson W850i  9Sony Ericsson W880i v2.0Sony Ericsson W880i  10Sony Ericsson K530i v2.0Sony Ericsson K530i

20 Bluetooth Business Models How Bluetooth is used  Efficient and easy way to update your PIM  Easy to exchange information with others like mobile business cards  Concurrent exchange of data e.g. at business meetings  Monitoring systems, for example if you were a maintenance man doing routine system checks in a factory, it allows you to easily interface at each check point

21 Bluetooth Business Models Marketing Small business  Content associated with a particular place or product. Information can be received by individuals Shopping Malls  Sending offers, details about lines, coupons, or random-chance prize promotion Banks  Sending people the latest banking offers

22 Bluetooth Business Models Marketing (cont) Fesitivals shows and conventions  Selling products at the show with an offer that to promote Bars and night clubs  Leafleting is highly untargetted and costly- Buetooth messages to anyone passing Public information  Doctors surgery

23 Bluetooth Business Models Bluecasting Service provided by a Bluetooth kiosk or Bluetooth enabled hoarding  Examples from MTV's The Bedrooom Diaries MTV show launched in Carnaby Street in Feb Hummer H3T H3T at this month's Chicago Auto Show Pepsi + Yahoo! Music 80 bus shelters across New York deliver bi-weekly updates on the newest bands. JP Morgan Chase special offers direct to consumers' mobiles and PDAs during a homebuyer exhibition =1 =1

24 Bluetooth Business Models Gaming Bluetooth multiplayer games Users have to be within a limited distance to get connected. In this type of connection the game mode can only be one to one or two players more like a peer to peer connection between two PCs. Played on mobile phones and PDA’s: e.g. Nokia and Motorola Bluetooth games  4x4 Extreme Rally 2006  Micro Golf  Bluetooth Biplanes  Speedball 2 Brutal Deluxe

25 Bluetooth Business Models payment systems  Verifone Vx 670 Bluetooth Solution No wi-fi instillation required Combined with landline telecommunications

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