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The Social RD : An interactive workshop For RD’s How to expand the nutrition conversation online!

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Presentation on theme: "The Social RD : An interactive workshop For RD’s How to expand the nutrition conversation online!"— Presentation transcript:

1 The Social RD : An interactive workshop For RD’s How to expand the nutrition conversation online!

2 Level 2 Suggested Learning Codes: (1000) Professional skills (1020) Computer, electronic technology (1090) Media skills (1110) Risk-taking (1140) Written communication skills, publishing (6000) Education, Training, and Counseling (7000) Business and Management (7040) Consultation (7050) Customer Focus (7070) Entrepreneurship, private practice (7120) Marketing Tweet #EVsocia0225 about this webinar  for

3 By the end of this workshop participants will be able to:  Identify popular social media platforms & tools  Discuss how social media can be used to carry out a wide range of nutrition related activities  Develop a social media strategy for business or personal

4  Stand Up Activity & Introductions  How many use Facebook  How many use Twitter  How many use Blogs

5  If your not using social networks you are missing a captive audience

6  View more statistics herehere

7  User generated content  offers a mechanism for readers to create their own websites, blogs, message boards, videos, wikis, etc…  Encourage and offer a way to post feedback (rating)  Ease of generating, sharing, and tagging informationsharing,

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9  We all have a message and a target audience  Social networks provide an environment to reach your audience  Social media provides a platform for your message and allows others to rate and respond to it  Use social media to listen…

10  Social Networks  Facebook  Twitter  YouTube  LinkedIn  Social Media Tools  Posts  Tweets  Videos  Images

11  Who uses facebook?  How can you use facebook?

12 Facebook User Hear about my Facebook presence Visit my FB presence Fan/Join my FB presence Visit my website/Purchase products Share with their friends

13  600 million results for Facebook for Business in Google  10 million people become fans of a page each day  2 million movies on Facebook

14  New product releases  Promotions and discounts  New ways to use existing products  Ask fans for innovative ideas  Visual story telling  Show an interview of a fan using your product in an innovative way  Case Study – Produce Marketing

15  Something remarkable  Give them access to a unique experience  Surprise fans with something unexpected  Eco friendly initiatives- feel good things  How are you minimizing your organizations footprint?

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18 Twitter User Hear about my Twitter presence Visit my TW presence Follow my Tweets Visit my website/Purchase products RT and #FF to friends

19  RD’s use social media applications such as Twitter, Facebook, YouTube and/or LinkedIn to post nutrition information, messages, questions, images and/or video.

20 Rebecca Scritchfield Washington DC based Dietitian Balanced Health and Nutrition is my blog twitter.com/EasyNutrition LinkedIn Facebook

21 Janet Helm Chicago based Dietitian Chief Food and Nutrition Strategist, North America, Weber Shandwick twitter.com/JanetHelm LinkedIn Facebook

22 Jenny Westerkamp Chicago based Dietitian Co-Founder of All Access Internships Twitter.com/TrendyNutrition Facebook

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26  Patient blogs Patient blogs  Twitter Twitter  Facebook Facebook  YouTube

27  US Hospitals that use Social Networking tools  Last Update January 10, 2010 * 540 Hospitals total * 247 YouTube Channels * 316 Facebook pages * 419 Twitter Accounts * 67 Blogs  The original one-page list is at ebennett.org/hsnl-fullebennett.org/hsnl-full

28  Marketing and Business Development for the Fresh Produce Industry  DMA Fan Page DMA Fan Page  Fresh for Ellen Website Fresh for Ellen Website  YouTube YouTube  Twitter Twitter  Facebook Facebook

29  WF provides an excellent example of how to use social media  newsletter  Promote products using recipes with excellent visuals  Provide customer ratings on recipes  Provide account option for online shopping list, recipe box  Provide Podcasts and Blog (UGC)  Facebook and Twitter FacebookTwitter

30  Think about your audience and your message  Pick your application or platform  Facebook  Twitter

31  FACEBOOK  TWITTER

32  How did we do?  What did you learn?  What ‘s next?  Your call to action – GO FOR IT!!

33  Upload video on Facebook Upload video on Facebook  See Facebook.pdf resources at page  How to use Facebook for Business  Facebook Success Stories

34  Recipe for Tweet Success Recipe for Tweet Success  Top Twitter Tips.pdf Top Twitter Tips.pdf

35 ACT for Youth Center of Excellence: (Practice Matters doc. attached to this )http://www.actforyouth.net/ Kaiser Family Foundation, M2 Media: Social Media & Mobile Internet Use Among Teens and Young Adults Pew Millenials: Deloitte’s State of the Media Democracy Living and Learning with New Media: Summary of Findings from the Digital Youth Project E466FB856794%7D/DML_ETHNOG_WHITEPAPER.PDF Am I normal? Teenagers, sexual health and the internet -https://www.dora.dmu.ac.uk/handle/2086/1262 Teenagers Socializing Not a Bad Thing -http://www.nytimes.com/2008/11/20/us/20internet.html?_r=1 A Nation’s Youth all thumbs with PCs -http://www.theage.com.au/articles/2007/04/13/ html Sex and Tech Results from a survey of Teen and Adults – The National Campaign Public Health Digital Brief – The National Campaign -http://www.thenationalcampaign.org/resources/pdf/DigitalBrief_PublicHealth_July2008.pdf E466FB856794%7D/DML_ETHNOG_WHITEPAPER.PDFhttps://www.dora.dmu.ac.uk/handle/2086/1262http://www.nytimes.com/2008/11/20/us/20internet.html?_r=1http://www.theage.com.au/articles/2007/04/13/ htmlhttp://www.thenationalcampaign.org/SEXTECH/PDF/SexTech_Summary.pdfhttp://www.thenationalcampaign.org/resources/pdf/DigitalBrief_PublicHealth_July2008.pdf An excellent article on New Media approaches for Adolescents: A few good MySpace pages:


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