Presentation on theme: "The Social RD : An interactive workshop For RD’s How to expand the nutrition conversation online!"— Presentation transcript:
The Social RD : An interactive workshop For RD’s How to expand the nutrition conversation online!
Level 2 Suggested Learning Codes: (1000) Professional skills (1020) Computer, electronic technology (1090) Media skills (1110) Risk-taking (1140) Written communication skills, publishing (6000) Education, Training, and Counseling (7000) Business and Management (7040) Consultation (7050) Customer Focus (7070) Entrepreneurship, private practice (7120) Marketing Tweet #EVsocia0225 about this webinar for
By the end of this workshop participants will be able to: Identify popular social media platforms & tools Discuss how social media can be used to carry out a wide range of nutrition related activities Develop a social media strategy for business or personal
Stand Up Activity & Introductions How many use Facebook How many use Twitter How many use Blogs
If your not using social networks you are missing a captive audience
View more statistics herehere
User generated content offers a mechanism for readers to create their own websites, blogs, message boards, videos, wikis, etc… Encourage and offer a way to post feedback (rating) Ease of generating, sharing, and tagging informationsharing,
We all have a message and a target audience Social networks provide an environment to reach your audience Social media provides a platform for your message and allows others to rate and respond to it Use social media to listen…
Social Networks Facebook Twitter YouTube LinkedIn Social Media Tools Posts Tweets Videos Images
Who uses facebook? How can you use facebook?
Facebook User Hear about my Facebook presence Visit my FB presence Fan/Join my FB presence Visit my website/Purchase products Share with their friends
600 million results for Facebook for Business in Google 10 million people become fans of a page each day 2 million movies on Facebook
New product releases Promotions and discounts New ways to use existing products Ask fans for innovative ideas Visual story telling Show an interview of a fan using your product in an innovative way Case Study – Produce Marketing
Something remarkable Give them access to a unique experience Surprise fans with something unexpected Eco friendly initiatives- feel good things How are you minimizing your organizations footprint?
Twitter User Hear about my Twitter presence Visit my TW presence Follow my Tweets Visit my website/Purchase products RT and #FF to friends
RD’s use social media applications such as Twitter, Facebook, YouTube and/or LinkedIn to post nutrition information, messages, questions, images and/or video.
Rebecca Scritchfield Washington DC based Dietitian Balanced Health and Nutrition is my blog twitter.com/EasyNutrition LinkedIn Facebook
Janet Helm Chicago based Dietitian Chief Food and Nutrition Strategist, North America, Weber Shandwick twitter.com/JanetHelm LinkedIn Facebook
Jenny Westerkamp Chicago based Dietitian Co-Founder of All Access Internships Twitter.com/TrendyNutrition Facebook
US Hospitals that use Social Networking tools Last Update January 10, 2010 * 540 Hospitals total * 247 YouTube Channels * 316 Facebook pages * 419 Twitter Accounts * 67 Blogs The original one-page list is at ebennett.org/hsnl-fullebennett.org/hsnl-full
Marketing and Business Development for the Fresh Produce Industry DMA Fan Page DMA Fan Page Fresh for Ellen Website Fresh for Ellen Website YouTube YouTube Twitter Twitter Facebook Facebook
WF provides an excellent example of how to use social media newsletter Promote products using recipes with excellent visuals Provide customer ratings on recipes Provide account option for online shopping list, recipe box Provide Podcasts and Blog (UGC) Facebook and Twitter FacebookTwitter
Think about your audience and your message Pick your application or platform Facebook Twitter
How did we do? What did you learn? What ‘s next? Your call to action – GO FOR IT!!
Upload video on Facebook Upload video on Facebook See Facebook.pdf resources at page How to use Facebook for Business Facebook Success Stories
Recipe for Tweet Success Recipe for Tweet Success Top Twitter Tips.pdf Top Twitter Tips.pdf
ACT for Youth Center of Excellence: (Practice Matters doc. attached to this )http://www.actforyouth.net/ Kaiser Family Foundation, M2 Media: Social Media & Mobile Internet Use Among Teens and Young Adults Pew Millenials: Deloitte’s State of the Media Democracy Living and Learning with New Media: Summary of Findings from the Digital Youth Project E466FB856794%7D/DML_ETHNOG_WHITEPAPER.PDF Am I normal? Teenagers, sexual health and the internet -https://www.dora.dmu.ac.uk/handle/2086/1262 Teenagers Socializing Not a Bad Thing -http://www.nytimes.com/2008/11/20/us/20internet.html?_r=1 A Nation’s Youth all thumbs with PCs -http://www.theage.com.au/articles/2007/04/13/ html Sex and Tech Results from a survey of Teen and Adults – The National Campaign Public Health Digital Brief – The National Campaign -http://www.thenationalcampaign.org/resources/pdf/DigitalBrief_PublicHealth_July2008.pdf E466FB856794%7D/DML_ETHNOG_WHITEPAPER.PDFhttps://www.dora.dmu.ac.uk/handle/2086/1262http://www.nytimes.com/2008/11/20/us/20internet.html?_r=1http://www.theage.com.au/articles/2007/04/13/ htmlhttp://www.thenationalcampaign.org/SEXTECH/PDF/SexTech_Summary.pdfhttp://www.thenationalcampaign.org/resources/pdf/DigitalBrief_PublicHealth_July2008.pdf An excellent article on New Media approaches for Adolescents: A few good MySpace pages: