Newcom 2006 Central library april - december 20092010% Visitors332.505560.398+ 69 % Loans714.978893.754+ 25 % average stay from 30 to 60 minutes
Center of the city Almere Total GLA 79,000 m² Number of units120 Visits 13 mln Trade area 500,000 Parking places 7,000 Number of levels 1 Fashion 31% Leisure Goods 20% Services and other 15% Home & Household 10% Department & Variety stores 8% Food 6% Footwear & Accessories 4% Restaurants 4% Health & Beauty 2% 65.000 m² shops, 4.000 m² entertainment, 8.000 m² movies office space of 2.000 m²
in contact with information & culture Collection (Selection, advice) Presentation, inspiration Connection A pleasant environment, rich of information, rich of events and encounters Segmentation. Multi-channel, -medial, -ICT, BOOKISH
Segmentation the fresh section the Living high voltage. the viewing hole the lee VitalityHarmony CertaintyControl
The Living: easy going, reading is pleasure The Lee: outsider, own world, reading is useful High Voltage: self confident, independent, reading is active relaxation The viewing hole: socially aware, literature and cultural lovers The fresh section: self fulfillment, passion, students Our five largest ‘shops’
The living 35% of our active adult members Mostly mothers and their young children Visit the library with friends and/or children Children's books have to be at hand of their own books Choice of books: – fiction -> thrillers and romantic novel – non-fiction -> cooking, gardening, health.