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the new library the place to be Area Almere: 248 km² Inhabitants: 186.451 (4/2009) Density: 725 inw/km² AmsterdamAlmere.

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Presentation on theme: "the new library the place to be Area Almere: 248 km² Inhabitants: 186.451 (4/2009) Density: 725 inw/km² AmsterdamAlmere."— Presentation transcript:

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2 the new library the place to be

3 Area Almere: 248 km² Inhabitants: (4/2009) Density: 725 inw/km² AmsterdamAlmere

4 Newcom : : : :

5 the library of Almere central library (2010; m2) 2 branches (1800 and 1200 m2) 143 employees, 85 FTE annual budget € 10,7 million

6 2010 Visitors Members Loans

7 7 Growth Loans Members Inhabitants

8 Newcom 2006 Central library april - december % Visitors % Loans % average stay from 30 to 60 minutes

9 Center of the city Almere Total GLA 79,000 m² Number of units120 Visits 13 mln Trade area 500,000 Parking places 7,000 Number of levels 1 Fashion 31% Leisure Goods 20% Services and other 15% Home & Household 10% Department & Variety stores 8% Food 6% Footwear & Accessories 4% Restaurants 4% Health & Beauty 2% m² shops, m² entertainment, m² movies office space of m²

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11 are already 40 years in business books in print won’t last people always want to read manuscripts

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13 entrance gate to information & culture Collection Selection Advice A pleasant environment, rich of information paper

14 14 publisher author boekstore library readers

15 15 author publisher boekstore library readers

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17 17 VALUE CHAIN V A L U E F O R S O C I E T Y CUSTOMERVALUECUSTOMERVALUE in organisation out partners

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19 Newcom 2006

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29 in contact with information & culture Collection (Selection, advice) Presentation, inspiration Connection A pleasant environment, rich of information, rich of events and encounters Segmentation. Multi-channel, -medial, -ICT, BOOKISH

30 Segmentation the fresh section the Living high voltage. the viewing hole the lee VitalityHarmony CertaintyControl

31 The Living: easy going, reading is pleasure The Lee: outsider, own world, reading is useful High Voltage: self confident, independent, reading is active relaxation The viewing hole: socially aware, literature and cultural lovers The fresh section: self fulfillment, passion, students Our five largest ‘shops’

32 The living 35% of our active adult members Mostly mothers and their young children Visit the library with friends and/or children Children's books have to be at hand of their own books Choice of books: – fiction -> thrillers and romantic novel – non-fiction -> cooking, gardening, health.

33 Newcom 2006

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35 thenewlibrary m2, reserve m2 Architect Meijer & Van Schooten Interior: Concrete Signing: Thonic


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