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Audience Targeting Solutions Advertising.com Data Predix Bluekai comScore ※ブラウザー、OS、キャリア等によるターゲティング機能は、 Tech Targetingとしてご用意しており、本項目には含まれておりません。

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Presentation on theme: "Audience Targeting Solutions Advertising.com Data Predix Bluekai comScore ※ブラウザー、OS、キャリア等によるターゲティング機能は、 Tech Targetingとしてご用意しており、本項目には含まれておりません。"— Presentation transcript:

1 Audience Targeting Solutions Advertising.com Data Predix Bluekai comScore ※ブラウザー、OS、キャリア等によるターゲティング機能は、 Tech Targetingとしてご用意しており、本項目には含まれておりません。

2 Advertising.com Audience Data 特定カテゴリーへの興味関心を持つユーザーへの配信 「枠」への配信ではなく「人」への配信 媒体社から収集したインターネットユーザーの行動履歴をセグメント化し、性別・年齢や特定の興味関心 分野を持つユーザーへのターゲティングを実現 AOPの広告枠の質を最大限いかし、ファーストビュー限定で配信することも可能。 年齢・性別…媒体社の会員情報を基にしたセグメント 興味・関心…媒体社の会員情報と行動履歴を基にしたセグメント Page 2

3 Advertising.com Data (1/2) Page 3 CPM一律 +50円

4 Advertising.com Data (2/2) Page 4 CPM一律 +50円 ※ファーストパーティの拡張配信はデータフィー30円。

5 PrediX DATA Page 5 CCIが提供するデータセグメント『PrediX』の特徴 ①豊富なデータ量 月間1億UB(システム内に蓄積したユニークUB)を確保しています。 ②多様なデータ種類 データのセグメント数は現在274ほど。 デモグラフィック、興味関心、ライフステージ、デバイスなどのターゲティングが可能。 ③業界最大手のメディアレップだから可能なリクルーティング cciが取り扱う大手ポータル・ニュース・専門・比較など 1,500社以上のサイトからリクルーティング。 厳格な取引基準を満たした、精度の高いオーディエンスを構築。 主婦 スポーツ エンタメ デモグラフィック 不動産 旅行 経済 美容恋愛・結婚 ビジネス グルメ ゲーム 妊娠・出産 富裕層 趣味 その他 ・・・etc

6 PrediX DATA (1/15) Page 6 CategoryDetail CategoryProduct NameCPMFee Age/GenderMaleAge: Male 50-59¥50 Age/GenderMaleAge: Male 40-49¥50 Age/GenderMaleAge: Male 30-39¥50 Age/GenderMaleAge: Male 20-29¥50 Age/GenderMaleAge: Male 10-19¥50 Age/GenderMaleAge: Male 60+¥50 Age/GenderMaleAge: M3¥50 Age/GenderMaleAge: M2¥50 Age/GenderMaleAge: M1¥50 Age/GenderMaleGender: Male¥40 Age/GenderFemaleAge: Female 50-59¥50 Age/GenderFemaleAge: Female 40-49¥50 Age/GenderFemaleAge: Female 30-39¥50 Age/GenderFemaleAge: Female 20-29¥50 Age/GenderFemaleAge: Female 10-19¥50 Age/GenderFemaleAge: Female 60+¥50 Age/GenderFemaleAge: F3¥50 Age/GenderFemaleAge :F2¥50 Age/GenderFemaleAge: F1¥50 Age/GenderFemaleGender: Female¥40

7 PrediX DATA (2/15) Page 7 CategoryDetail CategoryProduct NameCPMFee Credit card type-Platinum¥50 Credit card type-Gold¥50 Credit card type-Normal¥40 FinanceMoneyTax¥30 FinanceMoneySavings¥30 FinanceMoneyReward card¥30 FinanceMoneyInternet banking¥30 FinanceMoneyElectronic money¥30 FinanceMoneyCredit card¥30 FinanceMoney ¥30 FinanceLoanPersonal loan¥30 FinanceLoanHousing loan¥30 FinanceLoan ¥30 FinanceInvestmentsStock¥30 FinanceInvestmentsOverseas stock¥30 FinanceInvestmentsInvestment trust¥30 FinanceInvestmentsForeign Exchange¥30 FinanceInvestmentsDomestic stock¥30 FinanceInvestmentsSecurities¥30 FinanceInvestments ¥30

8 PrediX DATA (3/15) Page 8 CategoryDetail CategoryProduct NameCPMFee FinanceInsuranceUnemployment insurance¥30 FinanceInsurancePet insurance¥30 FinanceInsuranceNon-life insurance¥30 FinanceInsuranceMedical insurance¥30 FinanceInsuranceLife insurance¥30 FinanceInsuranceHealth insurance¥30 FinanceInsuranceCar insurance¥30 FinanceInsurance ¥30 Finance- ¥30

9 PrediX DATA (4/15) Page 9 CategoryDetail CategoryProduct NameCPMFee TravelInternationalMiddle East¥40 TravelInternationalSouth and Central America; Caribbean¥40 TravelInternationalOceania¥40 TravelInternationalNorth America¥40 TravelInternationalEurope¥40 TravelInternationalAsia¥40 TravelInternationalAfrica¥40 TravelInternationalInternational Travel¥40 TravelDomesticTokai¥40 TravelDomesticTohoku¥40 TravelDomesticKyushu/Okinawa¥40 TravelDomesticKanto¥40 TravelDomesticKansai¥40 TravelDomesticHokuriku¥40 TravelDomesticHokkaido¥40 TravelDomesticChugoku/Shikoku¥40 TravelDomesticDomestic Travel¥40 Travel-Traffic Information¥40 Travel-Leisure Information¥40 Travel-Hotel/Restaurant¥40 Travel- ¥40

10 PrediX DATA (5/15) Page 10 CategoryDetail CategoryProduct NameCPMFee Car/Motorcycle-Used car¥30 Car/Motorcycle-Imported car¥30 Car/Motorcycle-Domestic car¥30 Car/Motorcycle-Motorcycle¥30 Car/Motorcycle- ¥30 HobbyGamingWii¥30 HobbyGamingPlayStation¥30 HobbyGamingDS/3DS¥30 HobbyGamingGame¥30 HobbyEntertainmentMusic¥30 HobbyEntertainmentGardening/DIY¥30 HobbyEntertainmentTraditional performing arts¥30 HobbyEntertainmentBooks/Movie/DVD¥30 HobbyEntertainmentAnimation/Comic¥30 HobbyEntertainment ¥30 Hobby-Radio control toy/Figure¥30 Hobby-Hand Crafts¥30 Hobby-Gambling¥30 Hobby-Fortune-telling¥30 Hobby- ¥30

11 PrediX DATA (6/15) Page 11 CategoryDetail CategoryProduct NameCPMFee Health-Women's diseases¥30 Health-Nutritional care¥30 Health-Mental health¥30 Health-Chinese herb¥30 Health-Influenza¥30 Health-Health care¥30 Health-Hair loss¥30 Health-Children's disease¥30 Health-Anti-smoking/Alcohol¥30 Health-Allergy¥30 Health-Disease¥30 Health- ¥30 Lifestyle-Marital relationship¥30 Lifestyle-Online shopping¥30 Lifestyle-Moving¥30 Lifestyle-Housewares¥30 Lifestyle-Housework¥30 Lifestyle-Electricity/Gas/Water¥30 Lifestyle-Disaster prevention/Crime prevention¥30 Lifestyle-Ceremonial occasions/Manners¥30 Lifestyle- ¥30

12 PrediX DATA (7/15) Page 12 CategoryDetail CategoryProduct NameCPMFee Sports & Outdoors-Wrestling¥30 Sports & Outdoors-Winter sports¥30 Sports & Outdoors-Tennis¥30 Sports & Outdoors-Table tennis¥30 Sports & Outdoors-Soccer¥30 Sports & Outdoors-Marine sports¥30 Sports & Outdoors-Jogging/Marathon¥30 Sports & Outdoors-Golf¥30 Sports & Outdoors-Fishing¥30 Sports & Outdoors-Camp¥30 Sports & Outdoors-Basketball¥30 Sports & Outdoors-Baseball¥30 Sports & Outdoors- ¥30

13 PrediX DATA (8/15) Page 13 CategoryDetail CategoryProduct NameCPMFee Childbirth-Pregnancy¥30 Childbirth-Childbirth/Childcare¥30 Housewife-Child-raising¥30 Housewife- ¥30 Love/Marriage-Marriage hunting¥30 Love/Marriage-Marriage¥30 Love/Marriage-Love¥30 Love/Marriage-Honeymoon¥30 Love/Marriage- ¥30 Pets-Small animals¥30 Pets-Reptiles/Amphibians¥30 Pets-Rabbits¥30 Pets-Fishes¥30 Pets-Dogs¥30 Pets-Cats¥30 Pets-Birds¥30 Pets- ¥30

14 PrediX DATA (9/15) Page 14 CategoryDetail CategoryProduct NameCPMFee Gourmet/Recipe-Western food¥30 Gourmet/Recipe-Tea/Soft drink¥30 Gourmet/Recipe-Sweets¥30 Gourmet/Recipe-Noodle¥30 Gourmet/Recipe-Fusion food¥30 Gourmet/Recipe-Italian food¥30 Gourmet/Recipe-Gourmet information¥30 Gourmet/Recipe-Chinese food¥30 Gourmet/Recipe-Alcohol¥30 Gourmet/Recipe- ¥30 Beauty-Skin care¥30 Beauty-Salon appointment¥30 Beauty-Nail care¥30 Beauty-Hair care¥30 Beauty-Diet¥30 Beauty-Dental care¥30 Beauty-Cosmetics¥30 Beauty-Body care¥30 Beauty- ¥30

15 PrediX DATA (10/15) Page 15 CategoryDetail CategoryProduct NameCPMFee Fashion-Watch/Accessory¥30 Fashion-Men's fashion¥30 Fashion-Women's fashion¥30 Fashion-Kimono¥30 Fashion-Kids' fashion¥30 Fashion-Fashion items¥30 Fashion- ¥30 Education-College entrance exam¥30 Education-School¥30 Education-High school entrance exam¥30 Education-Elementary school/Junior high school entrance exam¥30 Education- ¥30

16 PrediX DATA (11/15) Page 16 CategoryDetail CategoryProduct NameCPMFee Computer/InternetWebsite toolsSocial Networks¥30 Computer/InternetWebsite toolsmovie¥30 Computer/InternetWebsite tools ¥30 Computer/InternetWebsite toolsBlogging¥30 Computer/InternetWebsite tools ¥30 Computer/InternetSoftwareOffice¥30 Computer/InternetSoftwareHomepage builder¥30 Computer/InternetSoftwareAntivirus¥30 Computer/InternetSoftware ¥30 Computer/InternetInternet connectionWi-Fi/LAN¥30 Computer/InternetInternet connectionProvider¥30 Computer/InternetInternet connectionIP_FAX¥30 Computer/InternetInternet connection ¥30 Computer/InternetHardwareWindows¥30 Computer/InternetHardwareTablet PC¥30 Computer/InternetHardwarePC Accessories¥30 Computer/InternetHardwareLaptop Computer¥30 Computer/InternetHardwareMac¥30 Computer/InternetHardwareDestop Computer¥30 Computer/InternetHardware ¥30 Computer/Internet- ¥30

17 PrediX DATA (12/15) Page 17 CategoryDetail CategoryProduct NameCPMFee Mobile phoneSmartphoneiPhone¥30 Mobile phoneSmartphoneAndroid¥30 Mobile phoneSmartphone ¥30 Mobile phoneCarriersWILLCOM¥30 Mobile phoneCarriersSoftBank¥30 Mobile phoneCarriersEmobile¥30 Mobile phoneCarriersDocomo¥30 Mobile phoneCarriersau¥30 Mobile phoneCarriers ¥30 Mobile phone-Mobile app¥30 Mobile phone- ¥30 Consumer electronicsTV/Audio/CameraTV¥30 Consumer electronicsTV/Audio/CameraCamera¥30 Consumer electronicsTV/Audio/CameraBlu-ray/DVD player/recorder¥30 Consumer electronicsTV/Audio/CameraAudio¥30 Consumer electronicsTV/Audio/Camera ¥30 Consumer electronicsHome electronics ¥30 Consumer electronicsHome electronicsRefrigerator¥30 Consumer electronicsHome electronicsWashing machine¥30 Consumer electronicsHome electronicsVacuum cleaner¥30 Consumer electronics-Health care¥30 Consumer electronics-Cookware¥30 Consumer electronics-Beauty care¥30 Consumer electronics-Air cleaner¥30 Consumer electronics- ¥30

18 PrediX DATA (13/15) Page 18 CategoryDetail CategoryProduct NameCPMFee Senior Citizens-Trips for Seniors¥30 Senior Citizens-Elderly care¥30 Senior Citizens- ¥30 Society-Welfare¥30 Society-Volunteer¥30 Society-Social problem¥30 Society-Politics¥30 Society-Law¥30 Society-Energy/Environment¥30 Society-Economics¥30 Society- ¥30 Real estate-Rent¥40 Real estate-Home improvements¥40 Real estate-Real estate dealings¥40 Real estate-new residence¥40 Real estate-Interior¥40 Real estate-Housing equipment¥40 Real estate-Luxury condominium¥40 Real estate-Single-family house¥40 Real estate-Custom-built house¥40 Real estate-Condominium Apartment¥40 Real estate- ¥40

19 PrediX DATA (14/15) Page 19 CategoryDetail CategoryProduct NameCPMFee Career-Temporary Employment¥30 Career-Part-time¥30 Career-New graduate¥30 Career-Job change¥30 Career-Employment¥30 Career- ¥30 work-Welfare/Nursing care¥30 work-OL¥30 work-MR¥30 work-Medical care¥30 work-IT¥30 work-Work¥30 work-Business startup/Business management¥30 work-Architecture¥30 work-Accounting¥30

20 PrediX DATA (15/15) Page 20 CategoryDetail CategoryProduct NameCPMFee Skill developmentQualificationsCivil service exam¥30 Skill developmentQualificationsCare manager¥30 Skill developmentQualificationsArchitect¥30 Skill developmentQualifications ¥30 Skill developmentLanguageStudying abroad¥30 Skill developmentLanguageKorean¥30 Skill developmentLanguageFrench¥30 Skill developmentLanguageEnglish¥30 Skill developmentLanguageChinese¥30 Skill developmentLanguage ¥30 Skill developmentBusinessSales force¥30 Skill developmentBusinessMBA/Business school¥30 Skill developmentBusinessMarketing/Consulting¥30 Skill developmentBusinessLeadership¥30 Skill developmentBusinessBusiness skill¥30 Skill developmentBusinessBusiness manners¥30 Skill developmentBusiness ¥30 Skill development- ¥30 ※上記リスト以外にもご要望がありましたら是非お問い合わせ下さい。

21 BlueKai アメリカを中心にデータ収集をおこなっているデータベンダー。 主に海外サイトの訪問・検索履歴を元にしたセグメントを作成。 海外サイトを訪問した日本人のようなユーザーだけではなく、日本のサイトを訪問した海外ユーザー (日本人以外含む)もセグメントに含まれている可能性があります。 データソースについて 年齢・性別…ユーザーの自己申告を基に得たデータ 興味・関心…サイト行動履歴を基にしたセグメント ※次頁のリストは代表的セグメントです。 その他のセグメントをご要望の際はご相談ください。

22 BlueKai (1/2) Page 22

23 BlueKai (2/2) Page 23

24 Site Category Targeting Page 24 媒体カテゴリーを指定しての配信が可能。 コムスコア社のデータ(Media Metrix/Segment Metrix)を元に、媒体カテゴリーを構成。 Media Metrix/Segment Metrixとは、ネットユーザーのオンライン行動をセグメント別に見ることが出来るツールです。 このツールを用いて、訪問頻度および滞在時間の長いアクティブなユーザーが多く訪問するサイトを抽出し、各媒体カテゴリーを構成しています。


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