1. Case IH North America Jim Walker

2. 140+ Tractors

3. 4WD Tractors $

4. Combines $

5. 2007 versus 2006

6. Ag Equipment Value Package: Performance Productivity Technology Total Systems Solutions Reliability Quality Product Support Finance Package Customer Relations Management Dealer Brand Image Value (price)

7. Ag Equipment Value Package: Performance Productivity Technology Total Systems Solutions Reliability Quality Product Support Finance Package Customer Relations Management Dealer Brand Image Value (price)

8. Case IH North America 2007 Go To Market Plan

9. The number of potential customers to buy our equipment in the future is shrinking. In order to grow our business, we will need to take business away from competition.

10. Dealer type and new Regions

11. Purchasers can be subdivided into three major groups: Traditional Key Account National Account

12. Traditional Business Dealerships-016-08 (7"x7")

13. Key Account Team TSM CTM Product Specialist CNH Capital DealerPSSM Regional Sales Director Consider using graphics being developed for Orlando.

14. Key Account Team TSM CTM Product Specialist CNH Capital DealerPSSM Regional Sales Director Consider using graphics being developed for Orlando. Note areas highlighted from previous slide. Sales Mnj. Service Mnj. Parts Mnj.

15. National Account Team National Accounts Manager is “Quarterback” of the team Team members participant at applicable sales process stage National Accounts Regional Service Manager Racine Marketing Corp CNH Capital Dealer Corp Parts Key Accounts Sales Mgr Consider using graphics being developed for Orlando.

16. Sales Pursuance (Key/National Accounts) REPLACE WITH SALES PURSUANCE GRAPHIC FROM ORLANDO

19. Dealerships-162-04 (11"x7")

21. Dealerships-094-08 (7"x7") Engine Rebuild

22. Dealerships-109- 12 (7"x7")

23. STX Series-016-10 (4"x4")