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Rich Exchanges Using Fundraising as a vehicle to experience enterprise and evaluate entrepreneurial potential.

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Presentation on theme: "Rich Exchanges Using Fundraising as a vehicle to experience enterprise and evaluate entrepreneurial potential."— Presentation transcript:

1 Rich Exchanges Using Fundraising as a vehicle to experience enterprise and evaluate entrepreneurial potential

2 Entrepreneurial Creativity: doing what it says on the tin! We wanted a module ‘for enterprise’ not just ‘about enterprise’ The module team wanted students to be able to practice enterprise and engage in creative activities Lourenco and Jones (2006) suggest entrepreneurs learn primarily though learning-by-doing and reflection. They cite Cope and Watts (2000) and Deaking and Freel (1998) ‘ learning by copying and opportunity taking; and learning from making mistakes’ Gibb (1997). This involved us taking risks as well and placing our trust in the student body

3 Motherhood and apple pie…. Raising funds for local charities proved most opportune, they are always looking for people to help (They need our help more than ever!) and institutionally it was the least contentious route. It is difficult to disagree with a good cause! It provided a degree of creative freedom, was not resource or time hungry and introduced the students to the work of the Third Sector. Lourenco and Jones (2006) less than 3% of HEI’s made use of action/experiential learning which are regarded as ‘the most effective route to entrepreneurial education’ (McKeown 2006; Pittaway and Cope 2006) Though I suspect here I am preaching to the converted!

4 Understanding and evaluating entrepreneurial potential An opportunity for self reflection and analysis Students were introduced to the FACETS model (Focus, Advantage, Creativity, Ego, Team and Social - Bolton and Thompson 2003; Thompson2003), using online diagnostics and workshop activities on creativity, team roles, personality and IQ tests and culminating with an assessment via the Bolton and Thompson Entrepreneurial Indicator Creativity techniques and creative problem solving methods including Hermann Brain model (Lumsdaine and Binks 2007), idea showers, combining ideas and Scamper techniques to enabled students to consider the issue of fundraising from new perspectives.

5 Barry’s FACETS Schematic from the B&T Website One conclusion? I’m probably better at talking about it than doing it – but at least I’m in the right profession!

6 Expert Help Our partners the Compton http://www.compton- and Severn Hospices And also this year Wolves community trust and the Steve bull Foundation provided a framework in terms of fundraisingfundraising We all learned from their experience and used their resources We created event approval forms and risk assessment templates and Exemplars students needed to complete prior to their fundraisingevent approval forms risk assessment templates Exemplars

7 Further Richness - Awards and Prizes An ‘exhibition’ of ‘applied creativity’ provided the opportunity for us to share and showcase what had been achieved. Prizes were provided by a KTP company we were working with, Fabweld Steel Products Ltd and there were awards for the groups that raised the most money and those who were most creative in the opinion of the module team. Fundraising winners – Liaised with a local school and organised a music event with pupils, raised £400 which was used to pump prime an event at a local hotel (they negotiated the price down from £850 to £200) with a band, food, raffle and auction (secured donated prizes) selling 120 tickets at £10 per head, followed by themed bag packing at a superstore. 5 Students raised £2,000 over a 3 week period Creativity winners – group set up the Charge society in conjunction with the students union, to ensure fundraising was continued and to channel student fundraising across the university. A small sum was raised during the exercise but the sustainability of the idea was judged as very creative, they are engaging with other students and business organisations

8 Benefits - students Students were the decision makers and were active They began to understand why the Third Sector exists, why it is likely to grow in significance and the opportunities it might offer for them – ‘The Big Society’? A vehicle for the release of creativity An opportunity to assess and take risks in a structured environment Confidence, initiative and experience Learning by doing Adding CV value Understanding of the principles and practice of fundraising The potential gap between theory and practice, requiring them not only to think dynamically but to act dynamically


10 Active learning The students were enthused, had to make real things happen, many were moved out of their comfort zone and had to change their modus operandi. They had to take decisions and evaluate risks, contact and negotiate with third parties, plan and implement. Their creativity was challenged throughout, they had to deliver an exhibition of their efforts and assess and reflect on their entrepreneurial potential through their research and experience.

11 Benefits - Charities £33,000 plus in terms of funds raised They were able to spread their message To engage with demographic segments and community groups outside their normal sectors The opportunities to ‘capture’ activists and fund raisers at an earlier stage of their lifecycle

12 Benefits – Business School The opportunity for the university to stimulate active involvement, giving back and produce more ‘valuable’ and well rounded graduates It strengthened partnerships with business and Third Sector organisations and provided a good PR message We are able to contribute to ‘our’ community Given all the above we felt this activity was win-win for all partners

13 Does it work? Yes according to our student feedback Excellent Very Good GoodAveragePoor Clarity of module aims and learning outcomes? 16252020 Structure and quality of content? 13302010 Classroom sessions/ lecturer? 22181571 Support for learning out of the classroom (e.g. WOLF?) 20222060 Clarity of assessment criteria and tasks? 13251980 Feedback/ Discussion with tutor in class or online? 131916121 Contribution of this module to my overall programme of study? 16281550 Value of this module to my knowledge, practical skills and general learning? 20291910 Enjoyment of the learning experience? 17281510

14 What did they like? - Summary of comments What have been the BEST aspects of this module? Practical x12, Teaching x 7 Fundraising x7 Creative x6 Active x2 Brainstorming, Structure, Add to CV Different Exciting, Blended Learning Confidence Freedom Groups

15 And us? Staff have been reminded of how fulfilling a creative approach to teaching and assessment can be Just do it!

16 Sources Bolton, B and Thompson, J. The Entrepreneur in Focus, Thomson Learning 2003, London. Laurenco, F. & Jones, O. (2006) Developing Entrepreneurship Education: Comparing Traditional and Alternative Teaching Approaches, International Journal of Entrepreneurship Education 4: 111-140 Lumsdaine, E and Binks, M Entrepreneurship from Creativity to Innovation, Trafford 2007, Oxford Thompson, J. (2004) The facets of the entrepreneur: identifying entrepreneurial potential, Management Decisions Vol 42 No. 2

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