Presentation on theme: "The importance of PR when you’ve hit the technology jackpot! Andy Boyce 13 February 2007."— Presentation transcript:
The importance of PR when you’ve hit the technology jackpot! Andy Boyce 13 February 2007
Some of the best know companies…. Many of world leading companies were built on leading edge technology They are leveraging excellent PR based on their technical capabilities
Technology providing positive PR Established companies that have successfully used PR to promote their technology Relatively unknown brand Heavy marketing based around logo and ‘chime’ Hugely raised brand awareness Driver of on-line shopping Changed the way people shop Everything from baked beans to car insurance Features – shopping list, arrange delivery time, price check
How does this translate to travel Set the pace One website for all travel arrangements Emphasis on number of products available, price and ease of use Revolutionised the way people book and travel Dynamic packaging companies
Things are changing
Technology to create great PR opportunities Stability Performance Usability Personalised customer journey Functionality Content Product mix Dynamic pricing
Case studies Background –55 years of creating specialist holiday itineraries for discerning travellers –Complex travel itineraries across multiple destinations Previous issues –Call handling time –Very limited on-line booking capability –Multiple systems - manual, time consuming and error prone
Case studies With new technology came….. –Massive reduction in call handling time –More product mix and complete flexibility –All products bookable on-line PR opportunities –Internal – staff moral, sales performance –External – customer experience, flexibility, 24/7 booking, trade and direct –New branding and strap line
Customer Reviews More info for customers Building trust Nothing to hide!
Videos & Google Earth
What do you need to do to hit the jackpot ? Get the basics right Performance and stability Have something to shout about What’s your USP ? Get the timings right When you’re ready to talk about it Provide a multi-channel approach Don’t stand still !