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The SED Web Presence: Integrating the Line Organization Sites November 2, 2010 Catherine Corlan Chair, SED Web Council; SED Web.

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Presentation on theme: "The SED Web Presence: Integrating the Line Organization Sites November 2, 2010 Catherine Corlan Chair, SED Web Council; SED Web."— Presentation transcript:

1 The SED Web Presence: Integrating the Line Organization Sites November 2, 2010 Catherine Corlan Chair, SED Web Council; SED Web Site: SED Web Templates:

2 The SED Web Presence Should … Provide a Fully Professional Public Face – Failure in this hurts our credibility as a high-tech institution Provide Efficient and Accurate Internal Communication, Documentation – Enable us to do our jobs better Consume as few resources as possible – People and hardware

3 The SED Web Presence Has… No SED-Wide Look & Feel – Intermittent compliance with old Look & Feel No Standards in Information Architecture (IA) – Layout, Linkage, Labeling Highly Variable Content Quality – Patches of excellence No capabilities for re-use or sharing Best Practices across groups The Attention of the SED Director Of

4 The SED Web Council: Assess the SED Web Presence & Fix It Presence = Line Orgs AND Mission/Project sites; start w/Line Orgs Develop SED Look & Feel (GSFC L&F) Develop Clean Core IA – Extensible by individual organizations Content should – Serve our Audience Groups GSFC Mgrs & Employees; Scientists & Engineers; General Public – Be Standard, Complete and Up-to-Date without requiring additional staff maintenance effort ( No unfunded mandates! ) – Belong to the individual organizations, unless authoritative source exists

5 Initial Requirements and Priorities Initial, High-Level Requirements From: – SED Management: interviews with Nick White, Mitch Brown Required single, integrated site with standard information, location, labeling on each Org sub-site Specified mandatory information content: upper left nav – Existing Sites: Minimal or no loss of functionality – Web Council Subcommittees specified IA, landing page layout requirements for other Audience Groups Priorities – Do it Yesterday – Do it Right (for ease of maintenance, for future reuse) – Make it Useful – No Unfunded Mandates!




9 The Web Council’s Approach to Web Content Reconcile No Unfunded Mandates with Up-to-Date Content – Centralize/Automate Mandatory Content – Use Authoritative Sources – Push Maintenance Costs of core data UP the hierarchy Ensure efficiency & content freshness: Enter Once, Use Many – Press Releases, Missions/Projects, Publications propagate UP – Forms, Training, Procurement info will Propagate DOWN – Automated Information Retirement These are impossible on static sites – Dynamic sites are substantial database development efforts – Success depends on usability of the UI – frontend and backend

10 Implementation Options Most DB & Coding Implementation Options set by Existing Contractor Resources, Expertise – Cold Fusion, Fuse Box – Custom Content Management System became about half the development effort usability, customizability a huge strength Some CM reuse possible for Mission/Project Sites (staff lists, press releases, etc.) Mandated use of the new SED VME environment Pre-defined Web Team Design - L&F and CSS – developed separately – Coordinated with Code 400, GSFC Web Manager; Compatible with CSS for previous L&F

11 Web Development is Iterative Subsequent Requirements From: – Iterations of build/test to increase usability – Line Organizations Each had suggestions for improvements; we made them – Better understanding of initial, high-level requirements – Requirements gaps, e.g., performance metrics Content Management functionality Requirements grew several hundred percent

12 Challenges: Success Means… Satisfy Upper Management – Standard Content, Content Freshness, Look & Feel, Navigation, Done NOW Satisfy Line Org Managers – Reflect their emphasis on what information is important regarding their organization – Keep local ownership of content – Do not require additional resources Satisfy Web Curators – Easy and quick to use

13 Current Status All line organizations are integrated Ramping up final development push for 3 Tab Design – Managing to Cost & Schedule; done 4/30/11 We’ve made substantial progress on the ‘Shoulds’ – Professional Look & Feel – achieved this – Efficient and Accurate Internal Communication, Documentation – in progress – Consume as few resources as possible Automation estimated to save ~4WYE/yr

14 Future Plans For Line Organizations: – Easy CV & Identity Maintenance, easy Performance Appraisal preparation – Adding Roles to Staff List, Bio pages – find your Property Manager, Fire Warden, etc. – Publications pulled from library? – And… we take suggestions! For Mission/Project sites: – Site Templates, back-end services for small to medium Missions & Projects – Flight Project ‘Cradle-to-Grave’ w/400 For Security: sharing Best Practices

15 Backup Charts

16 SED Web Council Membership Chair, Catherine Corlan (610.2) SED Editor-in-Chief, Karen Smale (606.1) Code 600: Michelle Thaller, Asst. Dir for Communications 603 Michael K. McMichen, Wrathall, Barbara G 606 Nancy Laubenthal 610 Rosa Kao, Eric Nash, James Gass 660 J. D. Myers, Meredith Gibb, Frank Reddy 670 Robert McGuire 690 Carey Noll, Nathan James, John Haberman, Diana Khachadourian

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