2 Why Golf Balls In 2004, sports equipment sales topped $14 billion. Golf equipment had the largest portion of these sales, equaling $2.42 billion. (Dr. Noble’s notes)Golf ball sales topped $504 million in 2004 (USA Today)
3 Why Titleist Golf Balls Titleist calls itself the #1 ball in golf, their right.In 2004, Titleist accounted for 132 worldwide tour wins, 100 more than their nearest competitorTitlesit has accounted for an average of 45% of the market over the past few yearsCharts: Chris O'Riley, Golf Digest
4 Organization & Purpose Overview of the history of the golf ballDescribe and compare the 2005 Titleist product line based on technology, cost, and type of golfer ball is designed forPro V1xPro V1NXT TourNXTDT SoLoReview of ResearchGolf Digest Hot ListRobot TestGolf Balls 101 RatingsSelecting the Right Ball
5 History of Golf Balls Feathery Cube The Gutta-Percha 1618 – The “featherie” replaced the original wood ball. This leather-covered ball stuffed with goose or chicken feathers. was expensive and fragile and used for almost four centuries.The Gutta-PerchaThe first "Gutta" ball created. Gutta-percha is the evaporated milky juice or latex produced from a tree and was rolled into a sphereThe Hand Hammered GuttaCreated by hammering the softened gutta-perched ball with a sharp edged hammer to give the ball an even pattern of “nicks” that greatly improved its play. Later, iron molds or ball presses were used to create markings on the ball.
6 History of Golf Balls The Bramble The Rubber Ball The Modern Ball The most popular pattern of the gutta-era and was also used on some early rubber balls.The Rubber Ballfeatured rubber thread wound around a solid rubber core. Early gutta-percha gave way to the Balata cover that was developed in the early 1900’s. A variety of dimple patterns gave way to the aerodynamically superior dimple pattern firstused in 1908.The Modern Ballstandardized weight maximum of oz.and diameter minimum of in. was established by the USGA. A max initial velocity of 250 feet/secondwas added later.
7 History of Golf Balls Switch From Wound to Solid Core Early 90’s - balls had either small solid rubber center or liquid filled rubber center wound with threadLate 90’s - Solid core 2-piece and eventually 3-piece balls were introduced, popularity grew rapidly2005, not a single golf ball manufacturer included a wound ball in their product offerings
9 Pro V1x Core Ionomer casing layer Urethane elastomer Soft, high velocity dual core for lower spinand greater controlIonomer casing layerHigh velocity and low spin for long distanceUrethane elastomerHigh performance cover for improved control with full iron shotsTour level ball that is only designed for a very fast and powerful swing ( mph)MSRP: $58/dozen, Golf USA: $45/dozen
11 Pro V1 Core Ionomer casing layer Urethane elastomer cover Soft for outstanding feelIonomer casing layerLower driver spin for longer distanceUrethane elastomer coverHigh performance, soft, and thin cover for drop-and-stop greenside controlTour quality and should be used by experienced players with a tour level swing speed ( mph)MSRP: $58/dozen, Golf USA: $45/dozen
13 NXT Tour Dual core Fusablend Cover Good ball for experienced players Large core provides more speed at a softer compression.Faster, softer core lowers the spin and results in longer distance.Fusablend CoverSoft cover provides more short game spin and control into the greenDurableGood ball for experienced playersMSRP: $36/dozen, Golf USA: $27/dozen
15 NXT Core Fusablend cover MSRP: $36/dozen, Golf USA: $26/dozen Provides more speed and lower spin at a softer compressionFusablend coverSoft feelDurableCan suit any player in all aspects of the gameMSRP: $36/dozen, Golf USA: $26/dozen
17 DT SoLo Core Surlyn cover Soft compression gives soft fell on all shotsHigh velocityLower driver spin for longer distanceLow spin helps minimize unintentional hook and sliceLonger drives for low and moderate swing speedsSurlyn coverSoft feelDurable (guaranteed cut-proof)Suitable for all players especially beginners who have trouble with straight shots.MSRP $28/dozen, Golf USA: $22/dozen
18 Tour Performance - Balls generally have more technology and cost more Tour Performance - Balls generally have more technology and cost more. Balls that have multilayer technology designed to optimize performance off the tee and around the green for low handicap players.Value Performance - Simpler design when compared to performance balls and are the best bargain for average golfers. They give you distance and ball-flight benefits that can help the mid- to high-handicapper navigate the golf course.
20 Titleist Pro V1/Pro V1x Score: 100 Titleist Pro V1/Pro V1x Score: • What THE JUDGES say: “Constitute everything a golf ball can be (provided you are not a low-speed, low-spin player). Their supremacy in the marketplace begins with their command of the technology. Under any system of evaluation, it cannot be beat.”Tour Performance
21 Value Performance Titleist NXT/NXT Tour Score: 100.0. • What THE JUDGES say: "Depending on your skill level, these low-spinning balls might offer more scoring potential than their big brother for much less cash. This is plenty of ball for people who work for a living. What do you give up by playing this ball? Nothing, other than the ability to spin that half-wedge from 40 yards."Value Performance
22 Robot TestA robot test conducted at Golf Laboratories in San Diego, suggested that there are some subtle differences between multilayer (Pro V1/V1x), two piece performance (NXT/NXT Tour) and two piece low compression balls.Driver swung at an average swing speed (90 miles per hour) produced similar distances and spin (revolutions per minute)8-iron swung at average speed (78 mph) produced similar distances as well, however it produced more spin in the multilayer and two-piece performance ball.Half-wedge shot produced significantly more spin in the multilayer ball than the two-piece models.
23 Ratings by Golf Balls 101 E – Excellent; G – Good; F – Fair; P - Poor DistanceLoftSpinDurabilityPricePro V1xEPPro V1GNXT TourFNXTDT SoLoDistanceLoftSpinDurabilityPricePro V1xEPPro V1GNXT TourFNXTDT SoLoE – Excellent; G – Good; F – Fair; P - Poor
24 Selecting the Right Ball Why do you play golf?What is your price rangeWhat kind of a player are youHigh/low handicapHigh, moderate, or low swing speedHow much do you spin the ball