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3G W-CDMA and Evolution Ravi R Kailat, Technical Project Consultant 3G / 4G Radio Technology, Siemens Communications Inc. EDUCAUSE Orlando, October 18,

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Presentation on theme: "3G W-CDMA and Evolution Ravi R Kailat, Technical Project Consultant 3G / 4G Radio Technology, Siemens Communications Inc. EDUCAUSE Orlando, October 18,"— Presentation transcript:

1 3G W-CDMA and Evolution Ravi R Kailat, Technical Project Consultant 3G / 4G Radio Technology, Siemens Communications Inc. EDUCAUSE Orlando, October 18, 2005

2 © Siemens Proprietary and Confidential 2 Demand for mobility continues to grow – 2 billion mobile subscribers reached at beginning of % mobile penetration in % mobile penetration in 2005 Source: Com MN SM MA, Jan. 05 Mobile subscriptions in thousand (world) Others CDMA W-CDMA GSM 1.3 billion GSM subscribers in 2004 Around 150 m W-CDMA Subscribers in 2006

3 © Siemens Proprietary and Confidential Q1Q2Q3Q4Q5Q6Q7Q8Q9Q10Q11Q12Q13Q14 3G W-CDMA subscriber growth is taking off subscribers 3G W-CDMA GSM Quarters since first launch Source: Com MN SM MA, Jan 2005 The YE4 experiences a rise in overall 3G W-CDMA subscriber growth with more than 16 mio subscribers and a worldwide network launch of more than 60 networks.

4 © Siemens Proprietary and Confidential 4 Steep increase of Mobile Operator non-voice service revenues Operator service revenues, USA Source: Siemens Com MN SM MA, August 2005 Data Revenues Voice Revenues

5 © Siemens Proprietary and Confidential 5 Consumers do not care about technology – they just want to enjoy unlimited communication Drive unlimited communication with Siemens Solutions Any deviceAny timeAny place Always on

6 © Siemens Proprietary and Confidential 6 While most of the recommended applications are already suited for GPRS, some need higher bandwidth to reach excellent quality Poor Fair Excellent Service Quality: Instant Messaging/Chat Internet Browsing Portable Travel Guide Multimedia Messaging Push-and-Talk Friend Finder Audio/Video Download Mobile (Interactive) Gaming Video Telephony File Sharing Rich Media Push Info UMTS GPRS 2G 9.6/ Peak Data Rates (kbps) EDGE Bandwidth requirements Source: ARC; Siemens Feb HSDPA

7 © Siemens Proprietary and Confidential 7 UMTS is everywhere and it is growing  Cutting-edge technology  Fast rollout & stable products  We keep promises and execute Eastern Europe Siemens / NEC –3G W-CDMA in every region First in Asia Western Europe America Africa Mideast

8 UMTS Overview

9 © Siemens Proprietary and Confidential 9 UMTS provide High data service for Tomorrow's Service UMTS will deliver seamless services from narrowband to broadband and will support flexible bandwidth on demand up to 2 Mb/s Database access Information services Telebanking Financial services Voice Video conferencing Video telephony Teleshopping Electronic newspaper Images / sound files 10 kbps 100 kbps1 Mbps 10 Mbps Provided service

10 © Siemens Proprietary and Confidential 10 Video on demand Interactive video services TV/radio/data contribution & distribution Audio – Video – Data Internet access Electronic mail Real-time image transfer Multimedia document transfer Mobile computing Computer ISDN services Video telephony Wideband data services Telecommunication Source: Siemens ÖN MN P 81 UMTS Mobility Personal services Mobility High speed services Mobility Wideband services Cost efficient communication seamless at any time at any place! UMTS allows Convergence of all service under one umbrella

11 © Siemens Proprietary and Confidential 11 Comparing GSM and UMTS Networks Network Organization A UTRAN MSC/MGW SGSN Core Network GbGb Network Management RNC I ur I ub Macro BTS Micro BTS Pico BTS BSC I u(CS) I u(PS) A bis RNC Macro Node B Micro Node B Pico Node B TDM network (T1‘s)  ATM network 3GPP Release 99 Network UE (User Equipment)

12 © Siemens Proprietary and Confidential 12 HSDPA Overview

13 © Siemens Proprietary and Confidential 13 HSDPA End User Quality Which services can be enhanced by HSDPA? Simple Voice Rich Voice Location based Services Mobile VPN Percentage of Downlink (in%) % 87% Channel Split: Uplink / Downlink Source: UMTS Forum, 2004 HSDPA provides the highest effect regarding quality enhancement for mobile Internet Access (wireless DSL) Information and entertainment services (streaming and download) Mobile VPN Services (remote Intranet Access, remote office, etc.) 71% 57% 50% Service Trends: Downlink dominated asymmetric data traffic, => perfectly addressed with HSDPA Value Drivers Streaming services Mobile Internet

14 © Siemens Proprietary and Confidential 14 HSDPA HSDPA is an evolution of 3G W-CDMA Network efficiency: Increased total network throughput (capacity) at reduced cost per bit Supports up to double the number of packet data users (depending on actual data throughput)  Most cost-efficient solution to increase bandwidth Speed: Increases downlink peak rate up to 14 Mbit/s Downlink rates per subscriber will range between 2 and 3 Mbit/s. (384Kbps uplink) Reduced delay

15 © Siemens Proprietary and Confidential 15 Benefits for end-users – Up to 81% download time saving with HSDPA! UMTS – HSDPA Saving: 54.9 sec (81%) Application Data Size: 20 kBytes Profile 2: High Resolution Image Profile 3: Power Point Presentation / Video Clip Download Profile 1: Low Resolution Image UMTS – HSDPA Saving: 0.3 sec (33%) UMTS – HSDPA Saving: 2 sec (62%) Assumption: Typical data rates - UMTS 384 kilobit/sec, HSDPA 2 Megabit/sec 125 kBytes 3 MBytes sec 1234 GPRS CS 3/4 EDGE MCS9 UMTS HSDPA 4 sec 0.6 sec 3 sec 0.9 sec 1.2 sec GPRS CS 3/4 EDGE MCS9 UMTS HSDPA sec 16 sec 7 sec 3.2 sec GPRS CS 3/4 EDGE MCS9 UMTS HSDPA 125 sec 343 sec 67.2 sec 12.3 sec sec

16 © Siemens Proprietary and Confidential 16 HSDPA Optimizes Operator Networks and minimizes Cost per Bit Cost per Bit ARPU Traffic Market Trend Market Drivers  Data revenues per user increase  Data revenues per Mbit decrease  Cost per bit must decrease  Air interface is major cost driver  HSDPA is most cost efficient solution to increase bandwidth  HSDPA enables new services Lower latency HSDPA Response Radio Cell Higher peak data rate Higher cell throughput Higher availability of high data rate services

17 © Siemens Proprietary and Confidential 17 Wireless Technology Positioning Fixed Walk Vehicle Mobility Indoor Pedestrian High Speed Vehicular Rural Personal Area Vehicular Urban Fixed urban User data rate 10 Mbps HSDPA FlashOFDM (802.20) Nomadic WLAN (IEEE x) GSM GPRS DECT BlueTooth W-CDMA TD-SCDMA EV-DO EV-DV EDGE Note: basis is the respective carrier bandwidth of the technology W-CDMA + HSDPA fits best to mobile operator requirements  full mobility from hot spot to high speed  covering all throughput scenarios from voice to wireless-DSL  availability from 2005 WiMax as complementing service  high throughput for low mobility scenarios  availability 2006

18 © Siemens Proprietary and Confidential 18 3G Evolution

19 © Siemens Proprietary and Confidential 19 HSUPA provides corresponding uplink enhancements Downlink Uplink Percentage of Downlink (in%) Channel Split: Send Infotainment Internet Internet upload 90 HSUPA provides the highest effect regarding quality enhancement for mobile Internet Access in the upload (“wireless DSL”), e.g. Mobile VPN Services (remote Intranet Access, remote office, etc.)

20 © Siemens Proprietary and Confidential 20 Evolved UTRAN Rel 99  Rel 5 (HSDPA)  Rel 6 (E-DCH) re-transmission RLC ACK/NACK DL send data UL send data L1 ACK/NACK RLC ACK/NACK DL send data UL send data re-transmission UL send data DL  DCH or HS-DSCH UE RNC Rel 99 DCH NB UE RNC Rel 5 HS-DSCH NB UE RNC Rel 6 E-DCH NB L1 ACK/NACK re-transmission

21 © Siemens Proprietary and Confidential 21 Siemens mobile Network Vision Complete Mobile Network Solutions for 2.5G, 3G and beyond/4G Evolutionary approach ensures a smooth transition to the future Step-by-step approach Focussed investment in each step (pay as you grow) Reduce risk Adapt flexibly to match moving market requirements Seamless roaming and handover between multiple generation technologies User-friendly applications hiding underlying technology Service enablers: MMS, location, payment… Unified IP multimedia network with multi-radio access Standardized application interfaces for mass market Multimedia real-time applications like rich voice and video Reduced network complexity Higher data rates > 2Mbit/s Self-organizing networks Applications and Services Unified IP Multimedia Network other access media other access media WLAN Wireline xDSL Wireline xDSL POTS/ ISDN POTS/ ISDN GSM GPRS EDGE GSM GPRS EDGE W-CDMA TD-SCDMA HSDPA W-CDMA TD-SCDMA HSDPA Access System 2G2.5G3GBeyond 3G

22 © Siemens Proprietary and Confidential 22 2G  3G Evolution and BEYOND!!!

23 © Siemens Proprietary and Confidential 23 Performance Evolution of Radio Technologies Performance increase by factor 100 every 5 Years

24 © Siemens Proprietary and Confidential 24 Innovative key technologies for radio access – Beyond 3G Gigabit–MIMO-OFDM–Experimental System Client Mobile Internet User DVD streaming client Local Monitoring Display Server Web Server FTP Server Video Streaming DVD Streaming IP Load Generator Internet Gigabit Ethernet Switch OFDM MODEM MIMO OFDM Modem Test Load (PRBS-Seq.) IP User Data (HDTV-Video) Operator Terminal 1 Gbit/s over the air  3 x 5 MIMO OFDM  Transmit frequency = 5.2 GHz  100 MHz Bandwidth Access Point OFDM MODEM MIMO OFDM Modem Mobile Terminal Gigabit Ethernet  64 QAM, 16 QAM, QPSK, BPSK  Code rate ½  64 Sub carrier

25 IP Multimedia Subsystem and Fixed Mobile Convergence Maulik Vaidya, Technical Solutions Consultant Mobile Network Business Unit, Siemens Communications, Inc. EDUCAUSE Orlando, October 18, 2005

26 © Siemens Proprietary and Confidential 26 IP Multimedia Subsystem and Fixed Mobile Convergence Overview 1. IMS Introduction  What is the IMS?  IMS History 2. IMS Architecture  3GPP IMS R5 Architecture  Key Network Entities  3GPP IMS R6 Architecture 3. FMC Introduction  Business Drivers  What is FMC? 4. FMC Architecture  Technology Evolution towards FMC  Use Case Example  Starting Point is IMS  Architecture  Dependencies 5. Conclusion

27 © Siemens Proprietary and Confidential IMS Introduction What is the IMS? The 3GPP IP Multimedia Subsystem (IMS):  is a Sub-domain in the 3GPP Mobile Core Network.  was designed by the 3rd Generation Partnership Project (3GPP) to deliver/support/control IP-based multimedia communication services.  enables and supports the integration of Real-Time- and Non-Real-Time Services.  supports Person-to-Person and Person-to-Machine communications. CS-Domain GMSC WLAN Network PS-Domain GGSN PSTN Internet IMS of another Operator IMS SGSN MSC Application Servers e.g: Presence IM CSCF PTT HSS PDGW Session

28 © Siemens Proprietary and Confidential IMS Introduction IMS History  Originally defined by 3GPP as part of standardization for UMTS. 3GPP is a collaboration agreement established in ’98 amongst various standards bodies comprising of:-  ATIS (Alliance for Telecommunications Industry Solutions)  ARIB (Association of Radio Industries and Businesses)  CCSA (China Communications Standards Association)  ETSI (European Telecommunications Standards Institute)  TTA (Telecommunications Technology Association)  TTC (Telecommunication Technology Committee)  Goal was to increase the functionality of packet-switched mobile networks by supporting IP-based applications and services.  First appeared in Release 5 of 3GPP specs.  Release 6 introduces inter-working with WLAN  Release 7 adds support for fixed networks together with TISPAN

29 © Siemens Proprietary and Confidential IMS Architecture 3GPP IMS R5 Architecture IMS Core CS-Domain -or- PSTN -or- Legacy -or- External PS-Domain CSCF MRF-C Mr Cx Sh Gr Mm Mw Mn Gc Mg Gn Iu BGCF Mi Mk Mj Go Gm SLF DxDx „Mb/Gi-Cloud“ PDF MRF-P Mp ISC Uu Operator 2 Si IMS Terminal (TE and MT) Radio Access Multimedia IP Networks MGCF MGW IMS Services AS OSA-SCS IM-SSF HSS HLR Sh Note: The reference points for Charging, Core Network Security, and Lawful Interception are not shown BGCF GGSN CAP SGSN

30 © Siemens Proprietary and Confidential IMS Architecture Key Network Entities  CSCF (Call Session Control Function)  PDF (Policy Decision Function)  HSS (Home Subscriber Server)  HLR (Home Location Register)  SLF (Subscription Locator Function)  MRF-C (Multimedia Resource Function - Controller)  MRF-P (Multimedia Resource Function - Processor)  BGCF (Breakout Gateway Control Function)  MGCF (Media Gateway Control Function)  MGW (Media Gateway)  SGW (Signaling Gateway)  AS (Application Server)  IM-SSF (IP Multimedia Service Switching Function)  OSA-SCS (OSA Service Capability Server) Not shown: - Charging Entities - Security Entities - Lawful Interception Entities - DNS/ENUM, …

31 © Siemens Proprietary and Confidential IMS Architecture Key Network Entities HSS – Home Subscriber Server  is the database for user related information.  provides authentication support (e.g. the Authentication Vectors).  stores the IMS User Profiles that includes e.g.:  the User Identification, Numbering, Addressing information (SIP URI, TE-URI, IMSI, MSISDN,...)  the Service Provisioning Information (Filter Criteria).  the User Mobility Information (S-CSCF address).  the Charging Server Information (CCF-, ECF address). IMS HSS/UMS Functions: User Identification data Mobility Mgmt (S-CSCF) Authentication Data Filter Criteria Charging Info … I-/S-CSCF Cx Application Server Sh Si IM-SSF CS/PS Domain HSS SGSN (G)MSC GGSN SCP GMLC HLR Functions: Mobility Mgmt Authentication Data SuppService Settings Routing Info PDP Type, APN,.. MSISDN QoS / Charging Info Privacy Settings..... D,C Gr Gc Lh

32 © Siemens Proprietary and Confidential IMS Architecture Key Network Entities CSCF – Call Session Control Function  can be viewed as a SIP based Multimedia Session Controller.  includes the three functions: S-CSCF, I-CSCF, P-CSCF.  key functions provided: Proxy-CSCF (P-CSCF) IMS Application Servers Serving-CSCF (S-CSCF) Interrogating-CSCF (I-CSCF) HSS Cx Mw Mg Mi Mj Gm ISC SIP based Interface Diameter based Interface Sh Cx Mw BGCF MGCF IMS Terminal - First contact point for the UE - Forwarding of SIP messages - Generation of Charging CDRs - Integrity and Confidentiality Protection Support - QoS Authorization Support - Local Service Support - Lawful Interception Support - SIP Header Compression Gq PDF - Acts as SIP Registrar - Performs the IMS User Authentication - Loads IMS User Profiles from the HSS - Performs Session Control - Performs Service (AS) Control - May behave as SIP-Proxy or SIP-UA - Address Translation Support - Generation of Charging CDRs - Lawful Interception Support - First contact point into an operator‘s network. - Forwarding of SIP messages - Assignment of S-CSCFs - Generation of Charging CDRs - Topology Hiding Support I-CSCF

33 © Siemens Proprietary and Confidential 33 MGCF: - performs the signaling conversion SIP  ISUP/BICC over SCTP/IP. - controls the MGW via H.248 (Mn reference point). - generates Charging CDRs for Interoperator Charging. MGW: - performs the IMS Bearer traffic conversion e.g. Voice/RTP/UDP/IP  Voice/TDM. - may perform transcoding e.g. AMR  G.711. May provide Tones/Announcements. 2. IMS Architecture Key Network Entities MGCF – Media Gateway Control Function SGW – Signaling Gateway IMS-MGW – IMS Media Gateway SIP based Interface Diameter based Interface S-CSCF HSS Mg Mi Mj ISC Sh Cx BGCF MGCF SGW ISUP, BICC over SS7 Voice over TDM, ATM Voice over IP MGW PSTN / CS-Domain ISUP, BICC over IP Mn SIP Signaling SGW: - performs the signaling transport conversion from/to ISUP/BICC over SCTP/IP  ISUP/BICC over SS7. IMS Terminal

34 © Siemens Proprietary and Confidential IMS Architecture Key Network Entities BGCF – Breakout Gateway Control Function  is responsible for selecting the MGCF that controls the IMS Interworking to the PSTN/CS-Domain.  the selection could e.g. be based on operator policy / Number Plan.  the Local Breakout and the Remote Breakout are defined.  the BGCF generates Charging CDRs. S-CSCF HSS Mg Mi Mj ISC SIP based Interface Diameter based Interface Sh Cx BGCF MGCF, SGW BGCF Mj Mk Remote Breakout in another Operator Network Local Breakout in the local Operator Network MGCF, SGW PSTN / CS-Domain ISUP, BICC Voice over TDM, ATM Voice over IP MGW Voice over IP

35 © Siemens Proprietary and Confidential IMS Architecture – Key IMS Network Elements IMS Application Servers (AS)  provide SIP-based IMS services (e.g. Presence, PTT, Instant Messaging, Supplementary Services, etc. ).  may act as SIP-UA, SIP-Proxy, SIP B2BUA.  are invoked by the S-CSCF via the SIP-based ISC interface.  Different AS types are defined:  IM-SSF (IP Multimedia Service Switching Function)  OSA-SCS (OSA Service Capability Server)  SIP-AS (SIP-Application Server) S-CSCF HSS ISC Sh Cx IMS Application Servers SIP Signaling Administrative Domain of the IMS Operator Execution Environment Services S-CSCF ISC (SIP) Administrative Domain of the 3rd Party Service Provider SE Services OSA API IM-SSF OSA SCSSIP-AS OSA API Services CAP CORBA Transport Services

36 © Siemens Proprietary and Confidential 36 Ww, Wu 2. IMS Architecture 3GPP IMS R6 Architecture 3GPP IMS Release 6 standard Network Entities and Reference Points Ut CS-Domain -or- PSTN -or- Legacy -or- External PS-Domain CSCF MRF-C CAP Mr Cx Sh Gr Mm Mw Mn Gc Mg Gn Iu BGCF Mi Mk Mj Go Gm DxDx „Mb/Gi-Cloud“ PDF MRF-P Mp ISC Uu Operator 2 Si IMS Terminal UTRAN / GERAN Multimedia IP Networks MGCF MGW IP Multimedia Subsystem (IMS) Sh Note: the reference points for Charging, Core Network Security, Lawful Interception are not shown BGCF Gq CSCF SLF Applications Services AS OSA-SCS IM-SSF Presence IM DhDh GGSN HSS HLR Wx SGSN WLAN Access, WAG AAA PDGW WLAN (Home) Wu, Wp Wm

37 © Siemens Proprietary and Confidential 37 CablecosTelcos ISPs MNOs MVNOs Today… 3. FMC Introduction Business drivers Communications operators of ALL KINDS, must fundamentally rethink their role, including where they fall in the larger value chain While IMS/FMC provides a common destination to different market segments – MNOs, FNOs, hybrids & MSOs – each has different starting points. This leads each one to a set of common challenges a set of distinct challenges. CablecosTelcos ISPs MNOs Yesterday … New Value Criteria New Business Models New Complexities

38 © Siemens Proprietary and Confidential FMC Introduction What is FMC? IMS isn’t …  A service or application  A vertical service architecture  Proprietary FMC is …  A new industry application to enable seamless mobility and roaming between fixed and mobile networks  Based on standards extensible to an IMS architecture  A vehicle to deliver common services to fixed and mobile endpoints  Expanding the users choice of service access FMC isn’t …  A Service or a Product  Just seamless Handover  A Billing Line Item IMS is …  An IP-based communication infrastructure for delivering multimedia services  A network-centric architecture that extends control through the operator to the end-user  Open, standards-based  A common service framework independent of access technology  An architecture with interconnection to legacy networks built-in

39 © Siemens Proprietary and Confidential FMC Introduction What is FMC? (cont.) IP – Network mobility-enabled GSM GPRS EDGE UMTS W-CDMA WLAN Wireline xDSL WiMAX others HFC Cable Common Applications and Services Convergence:  Device Convergence  Network Convergence  Service Convergence Service Continuity  Roaming  Handover Scenarios  Service Activation  Service Deactivation  Service Usage One Network Address  Billing  Voice Mail Box

40 © Siemens Proprietary and Confidential FMC Architecture Technology Evolution towards FMC GSM MSC/VLR GMSC BSC BTS SMS HLR GPRS/Edge GGSN SGSN BTS BSC HLR UMTS GGSN SGSN Node B RNC HLR BICC Node B RNC HLR MGW MSCS GMSCS IMS BGCF MGW MGCF I-CSCF S-CSCF P-CSCFCAN HSS Applications, Services GSM Radio, GSM Network CS Voice and Data R96 GERAN GPRS Core Network PS Data R97, R99 UTRAN GPRS Core Network PS Data R99 UTRAN, GERAN BICC for CS Voice R4 UTRAN, GERAN Multimedia, HSDPA R5 WLAN Multimedia R6 Cable, DSL, LAN Multimedia R7 WLAN IMS I-WLAN DSL/Cable IMS Fixed Broadband R99 R4 IMS FMC

41 © Siemens Proprietary and Confidential 41 Multiple Access:  Fixed:  WLAN (WiFi & WiMax)  DSL/Cable  GERAN/UTRAN Capabilities:  Dual Mode Handset  Single Network Address  Primary fixed or mobile  Unified billing  One Voice Mail Box  Supplementary Services  Service Continuity  Voice Calls  Roaming  Handover 3. FMC Architecture Use Case Example IP Core IMS MGW Applications, Services HSS BTS BSC GERAN GGSN SGSN Internet WLAN Network Fixed Network (e.g. xDSL) SS7 Switch STP PSTN/PLMN MSC/VLR GMSC HLR GSM IMS WLAN Fixed BB GSM GERAN

42 © Siemens Proprietary and Confidential FMC Architecture Starting point is IMS UMTS 3G- SGSN 3G- GGSN UTRAN MRF HSS S-I-P CSCF IMS MGCF MGW IP BGCF AS Internet Fixed Network (e.g. xDSL, Cable) WLAN GPRS GERAN SGSNGGSN IP HLR GMSC/MGW 2G/3G CS CN MSC/MGW PSTN

43 © Siemens Proprietary and Confidential FMC Architecture Architecture CS Domain (TDM) CSCF PLMN PSTN Fixed IP Clients Mobile IP Clients R-MGF MGCF Voice Presence Messaging Location Applications Legacy Interworking Session control Subscribers PS Domain (IP) IP phone POTS/ISDN Fixed TDM Clients PBX POTS/ISDN A-MGF HSS T-MGF

44 © Siemens Proprietary and Confidential FMC Architecture Dependencies IMS GSM Standardization:  TISPAN NGN  WLAN – 3GPP Interworking  Authentication  Security  QoS  3GPP via Fixed Broadband Access  Service Continuity Product availability

45 © Siemens Proprietary and Confidential Conclusion Yesterday a Strategic Vision; Today a Practical Strategy WAN Cellular PSTN VPN Access to All Applications and Services Regardless of Device and Network Mobile Networks Personal Professional Fixed Networks Unified Domain Unified User Experience Cable WiMAX WiFi LAN DSL

46 IMS SDP & New Converged Apps - “Micro Services” Vijay K. Bhagavath, Ph.D US COM CTO Office

47 © Siemens Proprietary and Confidential 47 Consumer e.g. PoC, Gaming, Video, IM, Voice, Infotainment e.g. PoC, Gaming, Video, IM, Voice, Infotainment e.g. Service Portal e.g. Service Portal e.g. Convergence Middleware, Apps Creation Platforms Presence, Location e.g. GSM, GPRS, UMTS, WiFi e.g. Mobile Phone, Wireless Modules, cordless products e.g. Mobile Phone, Wireless Modules, cordless products Business User Enterprise Service Provider Service Provider Apps Vendor/ Provider Operator Retail Service Provisioning TransportInteraction Apps & Services Enabling Apps FMC Value Chain - Where is the Competitive Differentiation? High Value & Margins! Quad Play & Micro Services will define the new Operator Business Models

48 © Siemens Proprietary and Confidential 48 IMS Core Platform Making the FMC Vision Real – Role of IMS & SDP In Creating Differentiated High-Value Apps & Services Services Delivery Platform (SDP) Real Time Web Services Broker Carrier OSS/BSS Legacy IN Apps Enterprise IT Apps Enterprise IT Apps Next-Gen IP (SIP) Apps IT Domain Telecom Domain IMS Drives Service Infrastructure Consolidation SDP Enables the Dynamic Creation and Delivery of “Core Services” & “Micro Services”

49 © Siemens Proprietary and Confidential 49 What Are Micro Services? Dynamic “Lego-Block” Combinations of Applications and Application Enablers that Create Differentiated Converged Services Rapid/Low-Cost “Hit n Trial” Deployment; Basis for Competitive Differentiation & Stickiness Instant Comparative Internet/Store-front Shopping SMS/IM on TV; Presence/Loc-Based Communications Internet Web Apps Combined w/ Operator- Specific Services Examples Consumer/ Bus. VoIP Presence/ Location Gaming Internet Web Apps Streaming Media Workgroup Mgmt

50 © Siemens Proprietary and Confidential 50 Building Blocks for Delivery of Core Services & Micro Services Dynamic Service Brokering & Execution Environment (Real-Time (SIP) & Web Services) IMS (Common Service Control) OSS/BSS Access Networks & Converged Devices Applications (IT, IN, IP) Common Framework Functions Platform & Services Management

51 © Siemens Proprietary and Confidential 51 Rich user experience More trial/free content Intuitive applications Page 51 Benefits to the Value Chain Rapid/low-cost deployment Easier to identify “killer” services Leverage back-office infrastructure Maintain “primary” customer relationship Carrier / Service Provider Enterprise End-User Benefits of Micro Services to the Services Delivery Value Chain Increase process efficiency Enhance staff productivity Drive competitive differentiation Enterprise Value-Add End-User Value Add

52 © Siemens Proprietary and Confidential 52 Presence-Aware Mobile Communications App Example – Push-to-Talk, Telephony, Conferencing & Collaboration Capabilities Presence-based ad-hoc communications over mobile & desktop devices Flexible communications styles – Push to talk, voice telephony, conferencing, document-sharing & IM

53 © Siemens Proprietary and Confidential 53 Push-to-Collaborate App Example – Push-to-Talk & Media-Sharing Capabilities Extending IM to Rich Media – Instant-sharing of images, still video, in addition to Push-to-Talk Applications include on-site field support, surveillance & in sales/marketing of products & services

54 © Siemens Proprietary and Confidential 54 Presence-Aware Peer-to-Peer (P2P) Location App Example – Push-to-Media, Telephony, Conferencing Capabilities Instant visual location check before communicating with one or more colleagues Flexible communications styles – Push to (share) media, voice telephony, conferencing & text messaging

55 © Siemens Proprietary and Confidential 55 Create Web video channels and productions Dynamic table-of-contents for direct, quick and easy especially from mobile Web-based distributed video content management Add advertisement insertion rules like location based ads Virtual video profiling Micro-billing for content Secure High-Quality Video Distribution Personalized Video-on-Demand App Example - Multimedia Content-on-Demand w/ Info/Ad Insertion

56 © Siemens Proprietary and Confidential 56 Personalized Video-on-Demand with Messaging on PDA Personalized Mobile Video-on-Demand App Example - Mobile Multimedia Content-on-Demand w/ Info/Ad Insertion

57 © Siemens Proprietary and Confidential 57 Personalized Video-on-Demand with Messaging on PDA Instant Video & Info-Sharing App Example - Presence & Location Based Multimedia Messaging & Info-Sharing For proprietary content, micro- payment can be used to pay for specific clips from the video that is being shared with buddies. View video clips over variety of devices and streaming platforms Device & platform specific personalization Targeted location-based Ad insertion PC / Set-Top Box Presence & Location based video messaging and info-sharing with IMS buddies

58 © Siemens Proprietary and Confidential 58 Personalized Video-on-Demand with Messaging on PDA Mobile Video Blogging App Example - Instant mobile video to Web-logs – Consumer & Enterprise Value  Ability to capture, transmit and archive live video from mobile-phones; share via Blogs  Manage and host video & other media blogging content in a scalable and secure manner  Comprehensive video blogging authoring, editing and publishing framework  Personalized video delivery platform - ability to insert video ads, hotspots, payment Bill captures and transmits live video from his cellphone to his blog subscriber group. Blog viewers can also see video blog offline later Bill Joe Joe and others on the move can subscribe to different blog channels [sports, political, real time events like racing, etc] and get notified on blog updates on their cellphones Joe and others can view personalized blogs on different devices and comment

59 Thank You for your attention! EDUCAUSE Orlando, October 18, 2005


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