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USA Raspberry Industry: Trends

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2 USA Raspberry Industry: Trends
New picture would be nice

3 Primary Production Areas

4 2013 US Raspberry Production metric tonnes
Washington (frozen) 31,016 California (fresh) est. 44,000 Oregon (frozen) 2,428 All Other (fresh) 1,000 USA TOTAL 78,444 metric tonnes = 2,204.6 pounds

5 Land in Raspberry Production
in hectares hectare = 2.48 acres Washington (98% frozen) 4,050 California (95% fresh) 2,100 Oregon (80% frozen) All Other (99% fresh) USA TOTAL 7,040

6 Growing Regions Processed Market
Whatcom County July – Mid August 66 mil lbs/30,000 mt Skagit/Snohomish Late June – Mid August 2.2 mil lbs/1,000 mt SW Washington Mid June - August 3.4 mil lbs/1,545 mt Oregon 5.0 mil lbs/2,272 mt Whatcom County Skagit County SW Washington Oregon

7 Machine Harvest

8 The Northwest is unique…
99% of raspberries going into the processed market are machine harvested.


10 Plantings are set up for machine harvest
Majority of raspberries are planted on raised beds 10 foot row spacing with a side wire trellising system One machine picks acres 2-3 day picking rotations (depending on variety)

11 Trends and Projections
Major Cultivars (based on 2013 plant sales in PNW) Meeker % Wakefield 25% Chemainus % Others % Fresh Market Cascade Delight 3% Tulameen %

12 Breeding Program Priority emphases
Winter hardiness Processing canning/freezing Root rot tolerance Machine harvesting Fresh market Virus tolerance

13 Raspberry Breeding Goals
Flavor, Firmness, Size, Color High yield RBDV resistant Root Rot tolerant Machine harvestable Aphid resistant Fruit rot resistant Winter hardy

14 Selection Evaluation Evaluate two years after planting Evaluate all fruiting seedlings at least once a week Select ≈ 1% of seedlings

15 Machine harvest evaluation
Plant selections with cooperating grower Evaluate as harvested year 6/7 Discard 80-90% Then, test for yield, disease resistance, fruit quality and in grower trials

16 Plant Sale Trend by Variety

17 Total Raspberry Plant Sales

18 2012-13 PNW Raspberry Plant Sales

19 Meeker 1967 WSU release Willamette remained the dominant cultivar until replaced by Meeker in late 1980s – early 1990s. Was 70% of plantings, now 42% Meeker lighter colored Excellent flavor More productive Long fruiting laterals Machine harvesters improved to accommodate longer laterals

20 Wakefield 2008 Plant and Food Research, Ltd, NZ
Tested in NZ in and in Washington in High yield High percentage of IQF fruit Recent release, but appears to be durable plant. Plant and Food Research, Ltd

21 Chemainus 2003 Agriculture and Agri-Food Canada release Mid season
Excellent fruit quality Large Very good yield

22 Rudi 2009 Agriculture and Agri-Food Canada release Early season
Medium size Machine harvests well Good yield For processing

23 Tulameen 1989 Agriculture and Agri-Food Canada release
Very large fruit Excellent fresh flavor Long, late season

24 Main Fresh Raspberry Growing Areas
Watsonville May – Nov Santa Maria May - Nov Oxnard Year Round

25 California Fresh Raspberry Production
Roughly 2,000 acres are planted for fresh market each year 75 fresh market growers in the state (estimate) Top Varieties Driscolls proprietary varieties Plant Sciences proprietary varieties NaturRipe proprietary varieties Public Varieties (very little)

26 California Fresh Raspberry Production
Commercial plantings usually stay in ground for 2 – 3 years, usually achieving between 2 – 4 harvest cycles Average price to grower over past few years is $2.45/lb. 5% – 10% of fresh production ends up in processed market

27 US Fresh Berry Consumption

28 2011 California Volume vs. Industry Volume (lbs)
(source: USDA)

29 Raspberry Price to Growers
US $/kg.

30 Trends and Projections
Cost of Production Avg. $1.25 per kg. for processed raspberries IQF quality increases costs Processing Plants in PNW 10 IQF plants – 2 new in 2011 18 Block Frozen 4 Juice Concentrators

31 Ongoing Challenges New cultivar development Pest management tools
International maximum residue limits (mrl) Buffers for endangered species protection Spotted wing drosophila New product development leading to increased demand Increased grower acceptance of Good Agricultural Practices (GAP) – food safety, traceability Labor Supply

32 Thank you for your attention
Thank you for your attention! We look forward to another productive IRO meeting!

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