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Www.clean-drive.eu CLEAN DRIVE – a campaign for cleaner vehicles in Europe Contract: IEE/09/688/SI2.558236 Duration:17.04.2010 to 16.04.2013 Created: 16.04.2011.

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Presentation on theme: "Www.clean-drive.eu CLEAN DRIVE – a campaign for cleaner vehicles in Europe Contract: IEE/09/688/SI2.558236 Duration:17.04.2010 to 16.04.2013 Created: 16.04.2011."— Presentation transcript:

1 CLEAN DRIVE – a campaign for cleaner vehicles in Europe Contract: IEE/09/688/SI Duration: to Created:

2 Introduction to catch the car salesmen interest in a better way = how they can sell more cars We have to know the situation of particular car dealer, its problems and tasks (which may lie quite far from promotion of cleaner vehicles) taking into account current economic situation, market tendencies, etc. Only demonstrating to the customer that we are acquainted with their actual concerns which may count on establishing partnership relations and interest to the topic of the project.

3 Clean Drive - overview We need our cars – but also a sustainable environment! Tough EU-targets Clean Drive – increased sale of energy- and climate effective cars. Car dealers main target group – ambassadors and a part of the solution for a greener Europe Action Model from Sweden (pilot project) 9 EU-countries – (Sweden, Germany, Italy, Ireland, France, Greece, UK, Slovenia, Latvia) Exchange of experiences, marketing, good practices etc. Contract: IEE/09/688/SI Duration: to Created:

4 Why go for Cleaner Vehicles? An increasing market for Cleaner Vehicles – with challenges and benefits – EU tough goals – Increased environmental awareness in the society  demand of greener and safer cars. – Increasing national, regional and local incentives for cleaner vehicles – Companies and municipalities important target groups - purchase 50 % of all new vehicles – More initiativs like local and regional information campaigns for cleaner vehicles are to expect which will increase the awareness and interest of cleaner vehicles by big fleet owners.

5 We have only ONE Mother Earth! 2010 we used 50 % more resources than the Earth is able to produce in a sustainable way during a year. With 9 billions people 2050, we will need to use 2,5 Mother Earth per year if we not change our life style. ”Overshoot day”

6 We have only ONE Mother Earth! Living Planet Report 2010:

7 But the climate and CO 2 – are in focus… The CO 2 -emissions, caused by the human being, is increasing in the atmosphere

8 Global temperature in average

9 Possible effects based upon increased climate change

10 Sustainable development – is not only about Climate Change! 1.Limited Climate Change 2.Fresh Air 3.Only natural acidification 4.Poison free environment 5.Protecting ozone layer 6.Safe radtiation environment 7.No eutrophication 8.Alive seas and streams 9.Groundwater of good quality 10.Alive waterlands 11. Alive woodlands 12.A rich cultivated landscape 13.Good settled environment 14.Ocean in balance and alive coasts and archipelagos 15.Grandiose mountain landscape 16.Biological multitude

11 The time of low oil prices is gone!? Source: US Energy Information Administration >100 $ / barrel

12 1/3 of the CO 2 -emissions in Sweden (in Europe?) is caused by the traffic

13 Development of CO2 emissions Performance by mode for passenger transport: EU-15 (billion passenger kilometers )

14 Development of CO2 emissions Index of CO2 Emissions from Energy

15 Increasing number of passenger cars in the World Sweden: ca 4,3 millions passenger cars The World: ca 700 millions passenger cars (2007) Prognosis till 2012 = ca 1,2 billions of cars Would give an increase with ca new cars every day in the World – from 01/01/08 – 12/31/12! ”We need our cars – but we need to use it much smarter than today”

16 Increasing travel distances 1950: ca 5 km/day 1970: ca 25 km/day 2004: ca 50 km/day

17 A lot of trips… We drive around 5 billions of trips with our cars in Sweden every year! More than trips per car and year The distance in average for these trips = ca 13 km per trip 50 procent of the trips are shorter than 5 km 25 procent of the trips are shorter than 2 km ”The bicycle could be a very good alternative for many of the short trips!

18 Health effects Asthma Allergy Heart- and vessel diseases Cancer Stress Infections

19 The noice from the cars affect the human being Stress Hard to concentrate The hearing Did you know: that an increase with 300 revolutions per minute in a car means an increase of the noise with ca 2,5 dB?

20 The new RES Directive (2009/28/EC) – on the promotion of the use of energy from renewable energy sources RES targets – Targets for biofuels – National Action Plans This Directive, which came into force on 25 June 2009, establishes a common framework for the use of energy from renewable sources in order to limit greenhouse gas emissions and to promote cleaner transport. To this end, national action plans are defined, as are procedures for the use of biofuels. Each Member State has a target calculated according to the share of energy from renewable sources in its gross final consumption for This target is in line with the overall ' ' goal for the Community.

21 EU Climate objectives to 2020: percent increased energy effectivity 20 percent lower green-house gases 20 percent renewable energy (all sectors) 10 percent renewable energy in the transport sector

22 The big Climate challenge EU and the member states must take theirs responsibility to limit the increase of the global average temparture to maximum 2 degrees Centigrade compared to pre-industrial level. Which means that the emisisons (per capita) in the I-countries must be reduced with up to: 40 % till % till % till 2050 All (big) sectors have to give their contribution – especially the transport sector!

23 Car dealers important target group Consumers who buy a new car receive the most conclusive information from the car sales-men. Important to stimulate car dealers to become ambassadors for more energy- and climate effective vehicles With increased knowledge and awareness the salesmen can feel more comfortable to recommend cars with lower CO 2 -emissions. Contract: IEE/09/688/SI Duration: to Created:

24 Measures to decrease CO 2 -emissions Decreasing transport work / Decreased demand of transportation More energy effective vehichles / cleaner vehicles A change from fossil fuels to biofuels Measures in all three categories are important to reach a sustainable transport sector ”We need our cars – but we need to use them much smarter than today”

25 Four set-screws to influence mobility

26 Reduce mobility demand City planning approaches Telematics and ICT Incident detection Variable speed limits Parking management Tele-conferences and home-offices Mediation of Ride-sharing

27 Reduce energy consumption Intelligent driving Promote economical vehicles Shift towards more sustainable means of transportation Alternative fuels (hybrid vehicles, battery electric vehicles, gas, bio-fuels, hydrogen) Integrated approaches

28 Shift towards more sustainable means of transportation Push factors: – prohibitions, – parking, – rates and taxes, – traffic control How is the Push-and Pull-Approach working? Pull factors: – support bike use and pedestrians, – promote public transport and trains, – information and marketing

29 Push / Pull Model

30 All parts are necessary ”More resource-efficient vehicles and cleaner fuels are unlikely to achieve on their own the necessary cuts in emissions”. EU: Whitepaper about transport 2011.

31 What the Swedes (data from other countries?) ”absolutely” can think to do to lower their’s climate damage 79 % Drive more fuel efficient (eco-driving) 72 % Buy a cleaner vehicle 71 % Go by train instead of plane 62 % Drive more slowly 54 % Do more car pooling 53 % Drive less by car 45 % Go more by public transport Source: The Swedish Environment Protection Agency

32 Latvia is selling the most fuel guzzling cars in EU (data from other countries?) ”Car dealers important ambassadors for the environment” ”Municipalities and the companies influence the development”

33 Dramatic changes will come – are you prepared? Dramatic changes at the market will come, caused by: New environmental standards Increasing fuel prices CO2 restrictions for car manufacturers New vehicles based on alternative fuels and electric mobility Changing expectations of the customers New retail structures and business models

34 Dramatic changes The automotive sector is facing a lot of challenges within the next years: New environmental standards Increasing fuel prices CO2 restrictions for car manufacturers New vehicles based on alternative fuels and electric mobility Changing expectations of the customers New retail structures and business models The aim of the Clean Drive Campaign is to support car dealers, car rental and car leasing companies and similar businesses, that recommend cars to customers, to prepare for a greener future. Contract: IEE/09/688/SI Duration: to Created:

35 Tough goals in EU Ø 2010: 5,75 % biofuels in the transport sector Ø 2020: 10 % bioenergy in the transport sector Ø EU has implemented a CO 2 -directive for personal cars: Ø 130 g/km untill Ø 95 g/km 2020 (not decided yet) Ø 70 g/km 2025 (not decided yet) ”Penualty fees” wait for the car manufacturers who not reach this goal  more expensive cars  harder to sell  loose in market shares etc. 130 g CO 2 /km = ca 5,4 lit petrol or 4,9 lit diesel oil per 100 km Contract: IEE/09/688/SI Duration: to Created:

36 How does the 130 g CO2/km objective work? Ø EU-objective: 130 g/km in average until Ø Weight related Ø €95 in penalty fee per sold car and gram CO2! Ø CO 2 =130 + a * (M- M0) Ø M = mass of vehicle in kg, M0= 1372 kg, and a= Contract: IEE/09/688/SI Duration: to Created: Source: Transport & Environment 2010

37 What carmakers need to do between 2008 and 2015, and what they have done in 2009

38 Analyze total sale of Volvo cars 2010 in Sweden Contract: IEE/09/688/SI Duration: to Created: g CO2/km in average 1698 kg in average 145 g/km the level to reach Diff. 16 g CO2/km *95 € /g =1280 € 161 g CO2/km in average 1698 kg in average 145 g/km the level to reach Diff. 16 g CO2/km *95 € /g =1280 €

39 Models share and average Contract: IEE/09/688/SI Duration: to Created: CO2, g/km tjänstevikt, kg

40 If all sold Volvos of each model was the less fuel consuming version Contract: IEE/09/688/SI Duration: to Created:

41 Smaller size V50 vs. V70 in 2010 Contract: IEE/09/688/SI Duration: to Created: V70 CO 2 : 166 g/km Vikt: 1751 kg V50 CO 2 : 129 g/km Vikt: 1473 kg Diff. CO 2 : - 37 g/km (-22%) Weight: kg (16%)

42 An active choice – makes difference! Contract: IEE/09/688/SI Duration: to Created: Volvo V70 T6 AWD aut € 9,7 l petrol/100 km 232 g CO2/km Volvo V70 D € 5,5 l diesel/100 km 144 g CO2/km Volvo V50 T5 aut € 9,0 l petrol/100 km 211 g CO2/km Volvo V50 1,6 DRIVe € 3,8 l diesel/100 km 99 g CO2/km kg CO2/år - 31% kg CO2/år - 11% kg CO2/år - 39% kg CO2/år - 58%

43 Decrease of emissions – 2 ways Contract: IEE/09/688/SI Duration: to Created: Source: Transport & Environment 2010

44 White paper 2011 By 2050, key goals will include: No more conventionally-fuelled cars in cities. 40% use of sustainable low carbon fuels in aviation; at least 40% cut in shipping emissions. A 50% shift of medium distance intercity passenger and freight journeys from road to rail and waterborne transport. All of which will contribute to a 60% cut in transport emissions by the middle of the century.

45 Energy effectivity potential – in road transport Vehicles -Personal and light duty vehicles (exclusive electricity) -Share of electric vehicles -Long distance heavy vehicles and buses -Distribution heavy vehicles and city buses Other energy efficient measures (Ecodriving, speed limits) -Personal and light duty vehicles -Heavy vehicles Potential (in fleet) till % 20% 25% 30% 15%


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