Presentation on theme: "Memory in everyday life"— Presentation transcript:
1 Memory in everyday life Models of memoryThe Multi-Store model including the concepts of encoding capacity and duration.Strengths and Weaknesses of the modelThe working memory modelStrengths and weaknesses of the working memory modelMemory in everyday lifeEyewitness testimonyfactors affecting the accuracy of EWT, including anxiety, age of witnessMisleading information and the use of the cognitive interviewStrategies for memory improvement
2 AS AQA A Cognitive Psychology Lesson FOURFactors affecting encoding and Evaluating the Multi-Store Model!
3 Lesson Objective: By the end of this lesson, you should be able to… Describe what is meant by encoding in LTMEvaluate the Multi-Store Model of Memory
5 Link to last lesson: Answer the following questions: How are the concepts of capacity and duration applied to STM stores?What factors affect capacity and duration in STM?How have they have been measured?
6 Link to last lesson Eye on the exam Below is a table summarising the main differences between short term memory and long term memory. Complete the table (2 marks)STMLTMCapacityDurationEncodingMainly acousticMainly semantic
7 Discuss with the person next to you The photo/item that you have brought in.What do you think are the main details that help you remember your first memory?Our brain has a few different ways of transferring information from STM to LTM…
8 When information arrives in sensory memory…… E.g. Visual image or acoustic sound…Sensory store has separate stores for different modalities (sensory experience such as vision, sound, touch)Atkinson & Shiffrin – STM as a unitary store (no separate compartments)So what happens to the stimulus once it arrives in STM….
9 Likely that it is recoded….. Into a form that STM can recognise and manipulateThree main types of encoding used in STM:Acoustic Coding (hearing/sounds) (main way)Visual Coding (seeing/pictures/shapes)Semantic Coding (meaningful experiences)THE HYPERLINK IN YELLOW LEADS TO A GOOD WEBSITE FOR AS STUDENTS. IT HAS DEMONSTRATIONS OF THE VARIOUS TECHNIQUES USED TO TEST STM!!!!!!!!!!
10 Much of the evidence on encoding…… Comes from studies into substitution errorsWhen using a particular code, people may confuseitems that sound alike – acoustic codeItems that look similar – visual codeItems that mean the same thing – semantic code
11 Evidence for types of Coding in STM: Conrad (1964) Consonants flashed very quickly in random sequence onto a screenTwo conditions:Acoustically similar: B, G, C, D, T, VAcoustically dissimilar: F, J, X, M, L, RParticipants asked to write down consonants in the correct serial order
12 Evidence for types of Coding in STM: Conrad (1964) Findings:Ps made errors in substituting similar-sounding letters in the ‘similar’ conditionSo….Conclusion:We convert visual information into acoustic code in STM and we then find it difficult to distinguish between words that sound the same – there is acoustic confusion
13 Methodological Issues in Conrad (1964) Lab Experiment – Strengths + Weaknesses?Artificial stimuliEthics: Informed consent and debriefing
14 Posner & Keele (1967) Do the letters have the same name? BbAa
16 Posner & Keele (1967)People took longer to respond to B – b than B – B if the delay between the two letters was less than 1.5 seconds.Conclusions: Visual code had been stored in STM for a brief period and is soon translated into an acoustic codeSo STM codes…………………………….
17 Encoding in LTMRemember the ‘first memory’ task at the beginning of the lesson?What helped you remember this?What does this memory mean to you?Encoding in LTM mainly semantic: based on the meaning of what is experienced
18 Baddeley (1966) Try and memorise the following words… Then write down in serial order…List 1: man map can capList 2: try pig hut penList 3: great big huge wideList 4: run easy tug endDid you notice anything?Whose research does this support?
19 Baddeley (1966) modified to test LTM He extended word lists from 5 to 10 and prevented rehearsal by interrupting Ps after each presentation.Each list presented x4 and recall tested after 20 minute intervalFINDINGS: Acoustic similarity had no effect on recall. Words similar in meaning were poorly recalledCONCLUSION: LTM codes………………..
20 Methodological Issues Laboratory experiment: S + W’sHowever: familiar words rather than consonants (like who used)!Ethics: informed consent and debriefing
21 Application to real life Peter was trying to remember the name of his first teacher at primary school without success. Then his mother managed to find a class photo which she showed Peter. The name of his teacher then popped into his mind’. Explain why was Peter was suddenly able to remember.5 minutes
22 Test your LTM ……Can you imagine what this might sound like? (Acoustic)Can you imagine this place? (Visual)So this suggests that semantic coding is not the only type in LTM.
23 Evaluating the Multi-Store Model of Memory – sort task The strengths and weaknesses on the handout have been jumbled upYou need to put them into the correct category (strength or weakness) andMatch the evidence to each point!
24 Check you understanding Using your textbook write a response to the following claim:‘The multi-store model was very influential at one time but it has outlived its usefulness’.Do you agree, if so what evidence is there?
25 Eye on the examThe multi-store model of memory has been criticised in many ways. The following example illustrates a possible criticism.Some students read through their revision notes lots of times before an exam but still find it difficult to remember the information. However the same students can remember the information in a celebrity magazine even though they read it only once.Explain why this can be used as a criticism of the multi-store model. ((((((((4 marks))))))))
26 M-SM Memory – fill in the blanks The model arose from the information processing approach where memory is characterised as a flow of information through a system. The system is divided into a set of stages and information passes through each stage in a fixed sequence.There are capacity and duration limitations at each stage.Transfer of information between stages may require re-coding.External stimuli from the environment first enter sensory memory, where they can be registered for very brief periods of time before decaying (i.e. fading away) or (if given attention) being passed onto the short term store.STM contains only the small amount of information that is actually in active use at any one time. Information is usually encoded acoustically at this stage.Memory traces in STM are fragile and can be lost within about 30 seconds, through displacement or decay, unless they are repeated (rehearsed).Material that is rehearsed is passed onto the long term store where it can remain for a lifetime, although loss is possible from this store through decay, retrieval failure or interference.Coding in LTM is assumed to be in terms of meaning, i.e. semantic.
27 Homework Eye on the exam Outline and evaluate the multi-store model of memory(12 marks)