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Collaboration of the demand side with industry to achieve future proof business models Anders Carlsson Process Manager New Tools for Health.

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Presentation on theme: "Collaboration of the demand side with industry to achieve future proof business models Anders Carlsson Process Manager New Tools for Health."— Presentation transcript:

1 Collaboration of the demand side with industry to achieve future proof business models Anders Carlsson Process Manager New Tools for Health

2 Mobile ICT solutions New Tools for Health East Sweden Innovation Support Initiative Independence for people with chronic diseases Older adults feel secure and socially included East Sweden

3 Action groups Regional policies for active and healthy ageing European Network Group for Ageing Well and its Deployment FP7/CIP project Coordinator: EHMA Matchmaking and mutual learning Adherence A1 Falls A2 Frailty A3 Integrated care B3 Indep. living C2 Age-friendly env D4

4 Mutual learning workshop on business models Bucharest, 9th September, 2014 Thematic discussions Business model best practice How to cross-fertilise? B2P, B2B, B2C or all? Which market is the most imortant? The impact of B2C Giants How will they affect business models?

5 Business model considerations Regional and cultural differences Society may alter market conditions Not only cost benefit desired But also improved - quality of services - quality of life - citizen value User/patient/customer/citizen participation Companies need to be innovative A move towards service offers Health care and consumer products converge Consumer market governed by will and choice Important factors: - affordability - usefulness - personal brand - financial options - financial benefits User/patient/customer/citizen participation

6 For further reading and contact ec.europa.eu/health/ageing/innovation/ Anders Carlsson


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