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Presented By Irene DeVos Advantage Business Media Direct: 973-920-7187 Q3 E-Media Options.

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Presentation on theme: "Presented By Irene DeVos Advantage Business Media Direct: 973-920-7187 Q3 E-Media Options."— Presentation transcript:

1 Presented By Irene DeVos Advantage Business Media Direct: Q3 E-Media Options

2 Custom E-Newsletter

3 Temperature Control Update Yields and Processes Optimization Start Your Discovery Here. Connect with TFS for innovation that delivers exactly what you need to meet Temperature Control application challenge. 4 articles 3 advertisements Technical Resources Hot Products

4 Custom E-Newsletter Articles, products and technical resource from Editors of Laboratory Equipment. Sponsored by Thermo Fisher Scientific Deployed to Full Opt-in List 36,000 Complete Report provided with summary and respondents contact information. Links to complete digital catalog; BoomBox on LaboratoryEquipment.Com Net Cost $9,000.00

5 LabNews/LabNewsLatewire Circulation: 40,000 opt-in e lab subscriber Daily E-Newsletter AM edition: Labnews Mon-Friday PM edition: Labnews Latewire, Mon-Friday 7 pieces of fresh industry news everyday Ad Options in which to promote product groups and/or : – One LeaderBoard : $1800 net – 2 BoomBox : $1600 net/ad – 7 Text ad with Image $1200 net/ad

6 Latewire Labnews/Labnews Daily 27 E-Newsletter Editions with Premium Positions in which to promote 15 individual product groups Cross promote individual product groups with Thermo Scientific Laboratory Products and Service Guide Free Text ad with Image ad/newsletter included with 15x Latewire LeaderBoard Program purchase.

7 Labnews Latewire/Labnews Daily June Labnews Latewire LeaderBoard June Labnews Latewire Boom Box June Labnews Latewire LeaderBoard June Labnews Latewire Boom Box; Labnews BoomBox July 2-6 Labnews Latewire LeaderBoard July 2-6 Labnews Latewire Boom Box; Labnews BoomBox July Labnews Latewire LeaderBoard July 9-13 Labnews Latewire Boom Box July Labnews Latewire LeaderBoard July Labnews Latewire Boom Box July Labnews Latewire LeaderBoard; Labnews LeaderBoard July Labnews Latewire Boom Box July 30-Aug 3 Labnews Latewire LeaderBoard July 30-Aug 3 Labnews Latewire Boom Box; Labnews BoomBox Aug 6-10 Labnews Latewire LeaderBoard Aug 6-10 Labnews Latewire Boom Box; Lanews BoomBox Aug Labnews Latewire LeaderBoard Aug Labnews Latewire Boom Box Aug Labnews Latewire LeaderBoard; Labnews LeaderBoard Aug Labnews Latewire Boom Box Aug Labnews Latewire LeaderBoard Aug Labnews Latewire Boom Box

8 Sep 4-7 Labnews Latewire LeaderBoard Sep 4-7 Labnews Latewire Boom Box; Labnews BoomBox Sep Labnews Latewire LeaderBoard Sep Labnews Latewire Boom Box Sep Labnews Latewire LeaderBoard Sep Labnews Latewire Boom Box Sep Labnews Latewire LeaderBoard Oct 1-5 Labnews Latewire LeaderBoard Oct 1-5 Labnews Latewire Boom Box; Labnews Boom Box Oct 8-12 Labnews Latewire LeaderBoard Oct 8-12 Labnews Latewire Boom Box Oct Labnews Latewire LeaderBoard Oct Labnews Latewire Boom Box; Labnews, BoomBox Oct Labnews Latewire LeaderBoard; Labnews LeaderBoard Oct Labnews Latewire Boom Box;Labnews BoomBox Oct 29-Nov 2 Labnews Latewire LeaderBoard Oct 29-Nov 2 Labnews Latewire Boom Box; Labnews BoomBox Nov 5-9 Labnews Latewire LeaderBoard Nov 5-9 Labnews Latewire Boom Box Labnews Latewire/Labnews Daily

9 Nov Labnews Latewire LeaderBoard Nov Labnews Latewire Boom Box Nov Labnews Latewire LeaderBoard; Labnews LeaderBoard Nov Labnews Latewire Boom Box; Labnews BoomBox Nov Labnews Latewire LeaderBoard Nov Labnews Latewire Boom Box Dec 3-7 Labnews Latewire LeaderBoard Dec 3-7 Labnews Latewire Boom Box Dec Labnews Latewire LeaderBoard Dec Labnews Latewire Boom Box Dec Labnews Latewire LeaderBoard Dec Labnews Latewire Boom Box Dec Labnews Latewire LeaderBoard; Labnews LeaderBoard Dec Labnews Latewire Boom Box; Labnews BoomBox Labnews Latewire/Labnews Daily

10 LaboratoryEquipment.Com Interactive Banner on LaboratoryEquipment.com (Peel Back Ad) Ask question regarding a product group Link to Thermo Scientific Laboratory Products and Services Guide. Interactive Banner on Laboratory Eqiuipment.com Expandable LeaderBoard; expands to Thermo Scientific Laboratory Products and Services Guide. Rich Media: $ 3, 500 net/month Static Banner: $2,100 net/month

11 LaboratoryEquiment.Com

12 Q3 Digital Supplement Lab Outlook : August Edition An Interactive E-Magazine Reaching 45,000 Lab Professionals Publishing Date: August 2012 Ad Closing: July 1, 2012 Materials Due: July 13, 2012 LabOutlook is an interactive digital supplement from the editors of LABORATORY EQUIPMENT that highlights “building of the lab of the future…today.” Launched in August of 2012, this fully-digital magazine has received extensive exposure and our August 2012 edition is set to be even bigger and better! Delivered to over 45,000 opt-in subscribers, LabOutlook features wide technological capabilities, including autolaunching videos, podcasts, slideshows, and other rich media that play directly from the page. Optimized specifically for a computer screen, LabOutlook’s easy-to-read, large-font design and clickable/linkable interactive content maximizes reader involvement and ease-of-use. LabOutlook’s June edition will deploy the last week of August. Our editors will be featuring new products launched in the recent months. For added exposure, the August edition will be deployed twice more. LabOutlook is also promoted through LABORATORY EQUIPMENT’S Lab News Daily enewsletter and hosted on wwww.laboratoryequipment.com.

13 August LabOutlook Page with Thermo Scientific Product Groups Links to Videos: $3400/Page Links to Thermo Scientific Laboratory Products and Service Guide $2500/Page Full Page Spread with Video: $6500 net

14 “Co-Sponsored Lab Outlook” September 2012 SPONSORED BY

15 Building the Lab of the Future....Today. We talk to the world leader Thermo Scientific in how they serve science. Inside you will discover how Thermo Scientific superior instruments, laboratory equipment, services, and consumables offer better workflow solutions spanning life sciences, and clinical applications to pharmaceutical, academic and government research. Co-Sponsored LAB OUTLOOKLAB OUTLOOK

16 Building the Lab of the Future....Today. Table of Contents Letter from Editor; Letter from Thermo Scientific Article/video Ad/video Article/video Ad /video Article/Application N/video Ad/video Article/Application Note/video Ad/video Article/Application Note/video Ad/Testimonials/ Interactive Catalog In the Spotlight: Thermo Scientific Scientist/ laboratory/or industry leader Events /or Webinars Product Corner/video Co-Sponsored LAB OUTLOOKLAB OUTLOOK

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18 Lab Outlook: Co-Sponsored By Thermo Scientific For the sole sponsorship – Lab Equipment editor pulls together 4 to 5 relevant articles based on the topic. Sponsor gets: Whitepaper – we run in the supplement Sponsor Logo on the front cover Audio intro – introduction to the issue by editor and then the sponsor get an audio intro Up to 6 additional items – ad pages. Sidebars created for them that include links out to blogs or videos or additional whitepapers. **Note** We have taken roadblock ads (interstitial ads) and reworked them into full page ads. For many of the interactive ads we rework source files into ads that will work with this format. Marketing is also created ads for the newsletter and website to drive additional traffic – sample This will get sent to the 45,000 subscribers we have the ability to to, Thermo would get the link so they can send to their customers as well. The actual digital publication will be housed within the “olive” platform which the link will take any visitors to. Basically we would create a “Lab Outlook” co- sponsored by Thermo Fisher Scientific. It will have the usual content we would typically follow, but Thermo would play a role in content and obviously we wouldn’t run competitive content

19 Advance Thermo Fisher Scientific as Technology Teacher, Sharer and Contributor Create forward thinking with content that addresses important and timely topics Provide powerful educational/ research content …..free reports, white papers, applications to the scientific community Portal to press releases and articles from PR affiliates Generate valuable data and content for TFS Advance traffic and time spent on TFS main site Cutting Edge Important for continued branding and visibility Better conversion rates and metrics Lab Outlook: Co-Sponsored By Thermo Scientific

20 Ready to Star HERE. HERE. Co-Sponsored LabOutlook 45,000 e-circulation Thermo Banner in Delivery Cross Promotion Lab Outlook: Co-Sponsored By Thermo Fisher Scientific

21 Co Sponsored Lab Outlook Promoted in Delivery ; 3 xs Promoted on our Web site : 30 days Promoted in our Latewire E-Newsletter: Link Receive the Link to Co-Sponsored Lab Outlook for your web site and internal marketing efforts


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