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D.R.E.S. tha BEATNIK Presents…. The World Famous Mic Club For over 12 years, The World Famous Mic Club has attracted international attention for it’s.

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Presentation on theme: "D.R.E.S. tha BEATNIK Presents…. The World Famous Mic Club For over 12 years, The World Famous Mic Club has attracted international attention for it’s."— Presentation transcript:

1 D.R.E.S. tha BEATNIK Presents…

2 The World Famous Mic Club For over 12 years, The World Famous Mic Club has attracted international attention for it’s gritty and groundbreaking format. Mic Club has not only toured nationally but internationally with regular treks throughout China. Powered by D.R.E.S. tha Beatnik, The World Famous Mic Club has continued to be one the most sought out event brands in Hip Hop music. The weekly hip-hop battle is known for sharpening the skills of artists, producers and DJs with tournament style competitions Since its inception in 2001, the freestyle MC battle has been the cornerstone of Mic Club, but there's also the Mighty Mighty Beat Down producer battle, the Final Scratch DJ battle, and Crowd Control, which tests performance skills in front of a live audience. The latest addition to the agenda is the MP3 Massacre, which consists of music heads vying to one-up each other by showing off who has the best tracks on their iTunes, Zune or whatever MP3 player they're packing. These won't be original tracks, but a spin through playlists to see which generates the most enthusiastic crowd response. The World Famous Mic Club has proven to be a valued commodity amongst music lovers world wide and has proven it’s staying power into the future.

3 Who is D.R.E.S. tha Beatnik?? D.R.E.S.' career started at a very young age -- singing, dancing, MCing, and beatboxing. A former dancer for Russell Simmons' Def Comedy Jam & member of The UNIVERSAL ZULU NATION & BEATBOXER ENTERTAINMENT. D.R.E.S. has been in the presence of many industry leaders who have helped him develop his unique style and presence. D.R.E.S. tha BEATnik is founder and C.E.O. of 4Kings Entertainment, an entertainment firm based in Atlanta, GA. He is also a professional master of ceremonies with over 10,000 shows under his belt and whom the Atlanta underground hip-hop massive has called "the Johnny Carson of Atlanta hip-hop.“ Andre Lett p.k.a. “Dres tha Beatnik” is and intentionally renowned event host/ performer/ and event organizer that has made a career of producing creative and anticipated events with artists and corporate brands such as Eminem, Red Bull Energy Drink, New Balance, Showtime, Viacom and its MTV, BET, VH1 subsidiaries, Lionsgate Films, etc. Andre also holds the position of U.S. Senate appointed International Ambassador for Hip Hop to China. In, 2012, D.R.E.S. has been named Official VJ Host for World Star Hip Hop Canada TV, broadcasting His Unique Brand of Warmth & Astute Knowledge of Hip Hop Culture to the Nation of Canada. As well as Official Tour host for Gentleman Jack's ART BEATS + LYRICS.

4 The “D.R.E.S. tha Beatnik” Resume  The Creative Loafing Best Of Atlanta 2012 Showcase & 40th Anniversary Celebration: Host - Master of Ceremonies  RED BULL EmSEE: Road to 8 Mile: National Host  MJQ Concourse: Promoter/Host  A3C Hip-Hop Festival: Host/ Stage Producer  One MusicFest : Host  High Gravity Hip Hop Festival: Event Host/ Music Supervisor  World Star HipHop Canada/World Star Media: VJ/ Host  GENTLEMAN JACK'S SIGNATURE EVENT - ART BEATS + LYRICS. A National travelling Art Exhibition & Music Tour: Host  CREATIVE LOAFING Best Of Atlanta 2002: BEST VOCALIST  SWEET AUBURN GREAT ATLANTA MUSIC AWARDS Winner 2003  ATLANTA UNDERGROUND AWARDS 2003: UNDERGROUND ICON AWARD  CREATIVE LOAFING Best Of Atlanta 2007: BEST CLUB EVENT: 4Kings Ent. MIC CLUB  HIP HOP APPRECIATION AWARDS 2004: Entrepreneur Of The Year  Senate appointed International Ambassador for Hip Hop to China  Smart is the NEW Cool Radio: Creator/Host

5 How partnering with The World Famous Mic Club Benefits YOU The World Famous Mic Club has become a loved institution of the Atlanta music scene. Several regional and national brands have taken advantage of the relationship it has with it’s patrons. Brand loyalty is one of the most sought after attributes of any corporation, only attained through diligence and providing an excellent product. Fans of The World Famous Mic Club have come to expect such excellence and transfer that loyalty to brands that partner with Mic Club. Utilizing the ready built customer base, partnering corporations see an incredibly positive impact without having to do the work. A perfect fit.

6 The reach of The World Famous Mic Club Target Groups & Demographics: Ethnicity percentages: 45% Caucasian, 40% African-American, 10% Asian, 5% Latino Annual Income range: $50K+ Annual Income Independent Patron Age group range: Individual or Couple Patronage w/ A.I. above 50k+: 30-40%

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8 Brand Sponsorship/Advertising/Vendor Sponsorship: Tier A $250 per Week: Distribution throughout Southeast Region on All level 1 Printed Media Unlimited on-sight product placement Hourly Visual/Audio Product Placement Website banner hosting on Event Administration for Guests of Sponsor (limited) Product placement on International Podcast for term of Sponsorship Tier B $350 per Week: A (in addition to) Use of Digital Advertising for term of Sponsorship Distribution throughout Southeast Region on All level 2 Printed Media On-sight vendor placement kiosk(limited 1 kiosk per package) Tier C $500 per Week: B (in addition to) Customizable services Monthly Sponsorship Packages Available These packages are customizable to Sponsors needs

9 Brand Sponsorship/Advertising/Vendor Advertisers: Tier A Weekly $750: Sponsorship Tier C + Broadcast Radio Product Placement for term of Advertiser agreement Customizable Product Placement options Tier B monthly $2500: Sponsorship Tier A+ custom

10 Vendor: Kiosk $100 per Week: 1 Kiosk table Access to complete event fan-base Podcast announcement on prior podcast with 175,000 listeners Digital media advertisement on Vendor provides product for retail Hourly announced product placement Additional $100 provides Broadcast Radio Product Placement prior to event Brand Sponsorship/Advertising/Vendor Printed Media Level 1 = Flyers Level 2 = Posters broadcasting – Sponsor message delivered online to Mic Club mailing list Apparel – Sponsor logo placement on Mic Club Apparel Media Advertising – Print, Radio, Viral & Television Media Logo Placement on our Podcast for the WORLD FAMOUS MIC CLUB Product Sponsorship – Sponsor does Bar buy-out


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