Presentation on theme: "“Mouf of the South” Rap Tour. OVERVIEW The Concept –Take the SOLD OUT Rap Bowl / Super Bowl concert on tour with Burger King and the hottest rap artists."— Presentation transcript:
“Mouf of the South” Rap Tour
OVERVIEW The Concept –Take the SOLD OUT Rap Bowl / Super Bowl concert on tour with Burger King and the hottest rap artists in the market. –Tie-in engaging promotional campaign throughout the Tour to drive young xUrban™ influencers into Burger King and celebrate Black Music Month by partnering with artists and providing exclusive content to be tied in with Burger King website, and 99 cent Whopper promotion for the entire month of June.
THE PROPERTIES Mouf of the South Rap Tour Mouf of the South Website
MOUF OF THE SOUTH RAP TOUR ATTENDANCE Friday night, February 3, 2006 –15,000 attendance for Rap Bowl / SOLD OUT
MOUF OF THE SOUTH RAP TOUR 5 CITY TOUR May - July Touring potential cities including, New York City, Philadelphia, Pittsburgh, Baltimore, Washington D.C., Norfolk, Charlotte, Atlanta, Orlando, Miami, Nashville, Memphis, Cleveland, Chicago, St. Louis, Houston, Dallas, Los Angeles, San Francisco, and Las Vegas Ludacris featuring DTP Young Jeezy Juelz Santana Juvenile Twista
Step 1 - Radio Promotion Provide all radio stations (usually 3 in each market) that advertise the event with VIP All- Access backstage passes to giveaway at promotions Listeners will win these exclusive access passes to behind-the-scenes event, such as sound check, attendance to greenroom, and a special VIP meet and greet with the artist in their dressing room
Step 1 - Radio Promotion All winners will receive a ride on the Ludacris Tour Bus to the nearest BK restaurant to share an after concert meal with Ludacris The event will be memorized on video with cameras following winners, which will later broadcast on Mouf of the South website
Step Cent Whopper promotion During Black Music Month (in June), BK will drive fans to store to buy a 99 cents Whopper for access to BK Online Rap Tour Experience
Step 3 - Burger King Online Rap Tour Experience Fans log on to Burger King online, and get access to exclusive content: –Behind-the-scenes footage of the radio promotion winners –Video clips of each artist performing a song from concert –Exclusive interviews of artists commenting on Black Music Month –Potential free mp3 downloads of LIVE songs or freestyle collaboration –Exclusive Podcast “Mouf of the South” Tour video
Marketing Campaign Television Radio Unique artist-created spots with prominent BK branding Grassroots initiative Guerilla and on-premise marketing
Television Artists will create commercials with client’s name prominently mentioned days television ($25,000 average) BET, MTV and cable.
Radio *30 days radio ($100,000 average value per market) multiple formats (Top 40, Rhythmic and Hip Hop/R&B). –Week prior to each city engagement, radio promotion giveaways for lucky callers to get a chance to instantly win “All Access VIP Passes” to concert and after party.
Print *Extensive advertising ($15,000 average) in major daily papers and its entertainment weeklies. 99 cents BK Whopper Coupon Offer
Grassroots \ Guerrilla *Distribution of 30,000 flyers and 10,000 posters ($15,000). *Client will be boldly showcased as the Presenter on over 30,000 event t-shirts in each market and by street teams.
On-premise *Client will appear as the Presenter on the venue marquis and on banners throughout each venue, including on stage. Client may set-up Kiosks throughout the entrance to venues, staffed with greeters. *Client will receive 100 prime seats at each event and 50 passes to each after party. Client will have a “Meet and Greet” backstage with the artists.
New Media Overlay Exclusive micro sites residing on Burger King domain featuring our artists ($200,000 estimate) –A. During Black Music Month in June, every purchaser of a 99 cents Whopper receives a special “Mouf of the South” access card that drives them to the BK website for a chance to win or buy LIVE mp3 songs or freestyle collaboration and an exclusive Pod cast “Mouf of the South” Tour video. –B. Downloadable Pod cast video clips of each artist performing a song from concert with behind-the-scenes interview of artist commenting on Black Music Month.
New Media Overlay Exclusive micro sites residing on Burger King domain featuring our artists ($200,000 estimate) –C. “Mouf of the South” online promotion will also give fans a chance to instantly win future “All Access VIP Passes” to concert events, tours, and parties. –In addition, Burger King fans may be able to download other 99 cents coupon offers, redeemable after the Black Music Month promotion ends.
Management Team Peter Seitz - Entertainment Marketing Specialist Orit - POS \ Collateral Specialist Richard Ellis - Event Marketing Specialist Oliver Hawkins - Business Affairs Specialist Blossette Kitson - Entertainment Marketing Specialist Mallie Mickens - New Media Specialist Chris Surrey - Client Liaison
Services Provide turn-key services of the following nature: - We will provide stewardship oversight support to oversee the process - Provide leadership and coordination of all activities - Oversee local media efforts - Grassroots campaign - Responsibility for in market events - Optional production of collateral materials
New Media Overlay A. MP3 and Podcast Video Downloads and $145K Site Development B. 15 day rap tour video shoot of artists’ LIVE concert performance, interviews, freestyle collaboration, behind- the-scenes w/ lucky winners, VIP parties, etc. $40K C. Post-Production Fee $15K Total Estimate $200K
Budget Program Management Fee $200K –Overall oversight and management –Securing talent and venue package –Production of Broadcast Spots –Secure media relationships –Creation, production and distribution of promotional materials –Coordination of media activities –Coordination of grassroots campaign
Budget Cont. Additional Tour Cities $40K/per city (Up to 5 more)
Past Tours & Programs National and Local Promotions –Budweiser Super Fest –The First Look Tour Three Acts tour in 20 schools and malls. Sponsored by VERB –Hennessy Privilege Tour –Grey Goose Hip Hop Club Tour –The Jonas Brothers Anti-Drug Tour 20 Markets, 20 schools, sponsored by ONDCP Scream Tour –Making of Music Program Video –Young Pop Power Tour