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Societal responsibility

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Presentation on theme: "Societal responsibility"— Presentation transcript:

1 Societal responsibility
Pernod – Ricard Alcool and publicity Societal responsibility

2 Summary Introduction, Reactions and answers from European countries,
Alcohol effects Economics significance Reactions and answers from European countries, Ways to promote alcohol, Abuse, myths and belief, Ethical Marketing.

3 Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Introduction In today’s Europe, alcohol is a part of events as diverse as everyday meals, religious services and celebrations. Models of alcohol consum: Alimentary Sociability symbol Celebration symbol Cultural tradition Alcoholism: the pathologic drinking

4 Effects HEALTH Short-term: Long-term: Central nerve system depressor
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Effects HEALTH Short-term: Central nerve system depressor Sociability Drunkness Long-term: Alcoholism Neurological and digestive damage Cardio vasculair impact Risk during pregnancy Cancer

5 Effects SOCIAL Accidents Mortality Mortal road accidents:30 to 40 %
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Effects SOCIAL Accidents Mortal road accidents:30 to 40 % Work accidents:10 to 20 % Domestic accidents: 20 % Mortality 3 % of female deceases &14 % of masculine deceases Premature mortality: age group 45-54: 20,3% of female deceases & 22% of masculine age group : 40,8% of female deceases & 48,2% of masculine cirrhosis and psychoses: 6% premature deceases

6 Economic significance
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Economic significance Well-established place in the global economy 3 million jobs, or 2% of total EU civilian employment In the USA; 1.78 million job, $54 billion in wages and benefits Employment in EU : The spirits sector: directly about 50,000 job; indirectly 250,000 people. The brewing side: 2,800 European breweries;164,000 employees ;indirectly 2.6 million jobs Industries serving the beverage alcohol sector

7 Economic significance
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Economic significance TAXATION In the EU: € 24bn per year in excise duties Breweries, beer consumers and employees: € 38bn a year, € 19bn in VATand 10.5 B€ in excise duties. In the U.S.: $30 billion in business, personal and consumption taxes (incl. $9.2 billion in excise taxes)

8 Economic significance
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Economic significance SALES Global volume sales billion L in 2004 Stable 1-2% annual increase over the period

9 Economic significance
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Economic significance SOCIAL COST Total tangible cost of alcohol to the EU: €125bn in 2003 (1.3% of GDP) Intangible cost: €152bn-€764bn

10 Reactions and answers from European countries
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Reactions and answers from European countries

11 The states answers to alcohol: FRANCE
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart The states answers to alcohol: FRANCE The Evin Law (1991) regulates the alcoholism in limitating the right to advertise alcohilized beverages in view to protect the youth of marketing operations It’s clearly forbidden to : advertize in the children dedicated press and make radio adverts neither on Wednesday nor on the oter days beetween 5pm to midnight. deliver leaflets or things showing any benefit of an alcoholized drinks sell wildely any alcohol without permission

12 Restrictions on advertising
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart The states answers to alcohol: Poland Polish government is more severe on alcohol market than France : POLAND FRANCE Beer Wine Spirit Definition of alcohol (vol. %) 0.5 1.2 Maximum Blood Alcohol Concentration (BAC) level 0.2 Restrictions on advertising National TV Partial Ban National Radio Printed Medias Tax as % of retail price 22 14 57 8.8 3.1 33.2 Restrictions on alcoholic beverage consumption in public domains Health care establishments Partially Educational buildings Government offices Public transport Parks, streets, etc. Sporting events Workplaces 2004 Global Status Report: Alcohol Policy (World Health Organization)

13 Consumption of pure alcohol per capita
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Consumption of pure alcohol per capita Country 20041 2007 France 11.43 13.0 [2] Italy 8.02 Sweden 5.96 9.8 [3] Poland 8.09 1: WHO database 2: INSEE 2006 3: Gouvernement office of Sweden

14 Swedish Answer to alcohol consumption
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Swedish Answer to alcohol consumption

15 History Bratt system 1914 abolished in 1955
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart History Bratt system 1914 abolished in 1955 Prohibition failed to be introduced in 1922 1995 Sweden entered the EU Bratt system: generally was to limit the sell to those who can afford it, i.e. no woman, kid, unemployed… Prohibition referendum: (49.3 yes/50.7 no) [2] EU regulation: Before: V&S had monopoly control on import, export, distribution, wholesale and production After: Importer and distributors were competing for sale on restaurant and bars The target for societal efforts in the area of alcohol is to reduce the medical and social damage of alcohol [1] V&S now owned by PR was government property Swedish National Institute of Public Health fundinguniverse.com Wikipedia Payroll eve Vote YES!

16 Systembolaget and legislation
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Systembolaget and legislation Monopoly for selling all beverage with alcohol content higher than 3.5% Restricted opening time Restricted age: 18 High taxes Authorized import for personal consumption Definition of alcohol beverage 2.25% Complete ban of advertising Restricted opening time Week days: 10 to 18 Saturdays: 10 to 13 Taxes: From 26% for beer up to 67.1% for spirits Doesn’t mean high prices! Import: After asking EU commission because it was banned

17 Legislation in Italy More liberal Definition of Alcohol beverage 0.1%
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Legislation in Italy More liberal Definition of Alcohol beverage 0.1% Taxes from 0 (wine) up to 40% of retail price Limited ban in advertising License to sell and produce

18 Ways to promote alcohol
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Ways to promote alcohol

19 Promotion of Alcohol Advertisement
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion of Alcohol Advertisement

20 Promotion of Alcohol Sponsoring 2002, morgenweb.de
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion of Alcohol Sponsoring 2002, morgenweb.de

21 Promotion of Alcohol Franchising
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion of Alcohol Franchising

22 Promotion of Alcohol Cultural … 007.atomicmartinis.com
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion of Alcohol Cultural 007.atomicmartinis.com

23 Promotion of Alcohol Self-Restriction
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Promotion of Alcohol Self-Restriction

24 Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Abuse, myths and belief,

25 Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Abuse “Cosmopolitan readers drank 21,794,000 glasses of beer in the last week ... Isn't it time you gave Cosmopolitan a shot?”

26 6 mythes and beliefs conveyed by advertising on alcohol:
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart 6 mythes and beliefs conveyed by advertising on alcohol: 3. Problem-drinking behaviors are normal. 1. Drinking is a risk-free activity. 4. Alcohol is a magic potion that can transform you. 2. You can't survive without drinking.

27 6 mythes and beliefs conveyed by advertising on alcohol:
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart 6 mythes and beliefs conveyed by advertising on alcohol: 5. Sports and alcohol go together. 7. Alcoholic beverage companies promote moderation in drinking. 6. If these products were truly dangerous, the media would tell us.

28 Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Ethical Marketing

29 Pernod Ricard collection
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Pernod Ricard collection

30 It’s about self-regulation
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart What’s a CSR? It’s about self-regulation Corporate Social Responsibility Integration of Sustainable Development Stands out from pure capitalism Economical considerations but also: Environmental Social Voluntary approach that becomes compulsory aspects

31 Alcohol: a “responsible consumption”
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Alcohol: a “responsible consumption” About changing mentalities Various actions to promote a reasonable use Partnership with awareness campaigns Educ’Alcool -> Quebec, national alcohol companies SAM the party’s captain, Financed education campaigns “pull the problem out by the roots” ≠ ways depending on the countries Governmental (and even some NGOs) recognition

32 Ethical behaviors Example of Pernod-Ricard Taking initiatives
Apollo Group - Helene Brie - Paola Martin - Manuel Aiple - Luigi de Menorval - Vincent Fiaccabrino - Baudouin de Marsac - Clément Hochart Ethical behaviors Example of Pernod-Ricard Taking initiatives “Good practices” : Pregnancy logo for all countries Doesn’t emphasize on the positive aspects Youth -> takes preventive actions (road safety) “Behavior Code” for all employees

33 Thank you for your attention…
Have you any questions ?!


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