2 Limitations and Constraints of Marketing All businesses have to follow the laws associated with marketing, the EU has strengthened these laws and it is essential that businesses keep up to date with these laws.There are also voluntary codes that they follow in addition to the laws.
3 P2-Limitations and Constraints of Marketing You must work in groups and produce a PowerPoint saying what each of the legal and voluntary constraints are and how they affect the marketing of one of the companies you have written about in P1/M1.
5 VoluntaryVoluntary Codes- e.g. code of advertising practise and advertising standards authorityPressure Groups- these are groups of people who work to influence the way businesses behave, they raise the profile of their cause to ensure the public are aware of such issues.Consumerism-this is a social movement that gives consumers some power over business, it allows them to be safe, choose, be informed and be heardAcceptable Language – the ASA has identified areas where people find language unacceptable.
6 P2 TaskExplain both the legal and voluntary restrictions that affect a specific business and its actions