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Technical & Business Writing April 30, 2013. On average, how long does a reader stay on a webpage? On average, a reader reads what percentage of words.

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Presentation on theme: "Technical & Business Writing April 30, 2013. On average, how long does a reader stay on a webpage? On average, a reader reads what percentage of words."— Presentation transcript:

1 Technical & Business Writing April 30, 2013

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3 On average, how long does a reader stay on a webpage? On average, a reader reads what percentage of words on a webpage? 1 minute 28 percent Data from Jakob Nielsen (2008), “How Users Read On the Web” andhttp://useit.com “How Little Do User Read?”

4 Online writing is very different from printed text (newspapers, books etc.) Why?

5  The web has millions of pages  The web is interactive  Reading on a computer is uncomfortable  Our lives are busier today than in previous generations

6 We have many tasks: , chatting, Facebook, research, Youtube… Reading from a computer screen is tiring More pictures & more color doesn’t cost a website anything We can click, scroll, type, link, copy…

7 So what do we, as web writers, do about it?

8 Which is better, A or B?

9 MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.”

10 MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.” A BA B MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.”

11 Serif fonts:Sans-serif fonts: Times New Roman Verdana Garamond Arial Bookman Century Courier Corbel Studies show sans serif fonts are easier to read online

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15 MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.” A BA B MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.”

16 MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.” MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.”

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20 MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.” A MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.” B

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23 MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood. The National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.” A BA B MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood. The National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.”

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29 MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.” A BA B MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.”

30 MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.” C D MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.”

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33 MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.” A BA B MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.”

34 MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the NATIONAL DISASTER RISK REDUCTION AND MANAGEMENT COUNCIL (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 BILLION. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “ONDOY” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “QUIEL” and “RAMON.” C DC D MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.”

35 MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the NATIONAL DISASTER RISK REDUCTION AND MANAGEMENT COUNCIL (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 BILLION. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “ONDOY” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “QUIEL” and “RAMON.” E

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37 MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.” A BA B MANILA, Philippines — Several coastal towns of Bulacan and Pampanga remain submerged in floods as high as 15-foot flood, the National Disaster Risk Reduction and Management Council (NDRRMC) said Friday as it reported that death toll from typhoon “Pedring” rose to 43, with 30 people still missing, and damage to agriculture and infrastructure rose to P4.1 billion. NDRRMC Executive Director Benito Ramos said several coastal towns in Bulacan and Pampanga remain isolated as floods reminiscent of the situation during the onslaught of tropical storm “Ondoy” in 2009 swamped the two provinces after dams in Central Luzon released water in preparation for tropical storms “Quiel” and “Ramon.”

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45 1. In the following article, list 5 layout choices you would change. 2. Then draw a picture of the revised layout.

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