Presentation on theme: "Task 4- P4 Conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques."— Presentation transcript:
Task 4- P4 Conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques.
What makes a good questionnaire? Include a purpose of the questionnaire Write a concise questionnaire Use appropriate language Don’t include leading questions Use a combination of open and closed questions Put your questions in a logical order Balance rating scales http://www.accesscable.net/~infopoll/tips.htm
Secondary Research Use official and company websites Avoid wikipedia for research Check the date the website was published/ updated. Check the source of any data Cross check the information provided with a reputable website.
Task You need to firstly put together your primary research. – This must be checked before the research is carried out. Secondly carry out your secondary research – Make sure you follow the top tips of secondary research