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1 Physical Activity Network DH Responsibility Deal Geoff Dessent, Deputy Director Health at Work and Physical Activity.

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Presentation on theme: "1 Physical Activity Network DH Responsibility Deal Geoff Dessent, Deputy Director Health at Work and Physical Activity."— Presentation transcript:

1 1 Physical Activity Network DH Responsibility Deal Geoff Dessent, Deputy Director Health at Work and Physical Activity

2 2 Working with business and industry – the Responsibility Deal Aims to create an environment that supports people to make informed, balanced choices and to help them lead healthier lives. A voluntary partnership between business, government and wider stakeholders, including public health and NGOs Opportunity for business and other organisations to lead the way in positively shaping the environment to improve health. Action on: Food, Alcohol, Physical activity and Health at Work

3 3 Role of healthcare professionals in promoting physical activity The Case for Physical Activity Physical inactivity is the fourth most important risk factor for poor health nationally Nearly 1 in 4 adults fail to achieve even 30 minutes of activity each week Physical inactivity costs the UK economy approximately £7.4 billion every year An active workforce can reduce days off sick by up to 27% and broader absenteeism by up to 20%. Physically active employees are less likely to suffer from major health problems, less likely to take sickness leave and less likely to have an accident at work.

4 4 Physical Activity Network P1 – Working with local communities to get people of all ages more active P2 – Promoting the CMO’s guidelines on how much physical activity we should be getting P3 – Promoting a supporting active forms of travel P4 – Promoting physical activity within the workplace P5 – Tackling the barriers to participation in physical activity

5 5 PAN Achievements Number and range of partners Support from key physical activity organisations Large reported reach to community through P1 Good dissemination of the CMO guidelines through P2 Positive examples of physical activity in the workplace Some great individual pledges Enter the presentation's title using the menu option View > Header and Footer

6 6 Our partners 304 partners signed up to network Nearly two thirds of partners have signed up to more than one pledge Promoting Physical Activity in the Workplace is our most popular pledge Inclusion pledge has the lowest sign up

7 7 Range of partners Enter the presentation's title using the menu option View > Header and Footer

8 8 P1 Community 103 partners Who? Voluntary and third sector, corporate organisations, sporting organisations How? –sport and physical activity community programmes, –working with schools, –corporate social responsibility schemes –Focus on children and young people

9 9 P2 CMO Guidelines Who? Voluntary and third sector, retailers, big corporates, government departments, NHS Trusts, How? –Greatest reach when using digital communications – (Infant and Toddler Forum through a dedicated application and social media) –Magazines –Health and wellbeing strategies –Targeting certain age groups

10 10 P3 Active Travel 138 partners Who? Predominantly workplaces How? –Primarily through cycle to work scheme –Workplace facilities for cyclists, runners –Pedometers –Workplace challenges

11 11 P4 Workplace 204 partners Who? Wide range of employers How? –Onsite activities –Health and wellbeing programmes –Workplace events & challenges –Subsidised gym membership –Walking groups

12 12 P5 Inclusion 77 partners Who? Voluntary sector, corporate organisations such as Tesco, Coca Cola, Morrisons, Asda How? –Targeted programmes for minority groups –Community based initiatives –Dedicated resources for hard to reach groups

13 13 AstraZeneca- P4 workplace health On-going participation in the Global Corporate challenge (GCC) The GCC supports individuals to become more active by motivating them to take 10,000 steps a day (three times more than the average office worker walks). Provision of physical activity programmes e.g. access to gyms, running / walking trails, support for the Global Corporate Challenge 89% of AstraZeneca employees now rate their health as good, very good or excellent. Enter the presentation's title using the menu option View > Header and Footer.

14 14 INCREASE IN ASTRAZENECA’S EMPLOYEES’ PHYSICAL ACTIVITY LEVELS 77% of AstraZeneca employees now meet or exceed the 10,000 step recommended daily activity level (vs 16% pre-GCC).

15 15 Individual pledges Macmillan & The Ramblers: work with Local Authorities, the NHS and others to grow the number of local schemes and walks, with particular focus on the least active and people living with and beyond cancer. Tesco: encourage a big increase in the number of women running; our target is one million women to run, jog or walk 5k in support of CRUK, through annual Race for Life Amateur Swimming Association (ASA) pledges to get 10,000 pupils swimming as a form of physical activity Enter the presentation's title using the menu option View > Header and Footer

16 16 Challenges for the future Estimating the number of people reached Evaluation – has your pledge made a difference to your organisation? How to distinguish from day job? Incentives?


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