1 Physical Activity Network DH Responsibility Deal Geoff Dessent, Deputy Director Health at Work and Physical Activity
2 Working with business and industry – the Responsibility Deal Aims to create an environment that supports people to make informed, balanced choices and to help them lead healthier lives.A voluntary partnership between business, government and wider stakeholders, including public health and NGOsOpportunity for business and other organisations to lead the way in positively shaping the environment to improve health.Action on: Food, Alcohol, Physical activity and Health at Work
3 The Case for Physical Activity Physical inactivity is the fourth most important risk factor for poor health nationallyNearly 1 in 4 adults fail to achieve even 30 minutes of activity each weekPhysical inactivity costs the UK economy approximately £7.4 billion every yearAn active workforce can reduce days off sick by up to 27% and broader absenteeism by up to 20%.Physically active employees are less likely to suffer from major health problems, less likely to take sickness leave and less likely to have an accident at work.Role of healthcare professionals in promoting physical activity
4 Physical Activity Network P1 – Working with local communities to get people of all ages more activeP2 – Promoting the CMO’s guidelines on how much physical activity we should be gettingP3 – Promoting a supporting active forms of travelP4 – Promoting physical activity within the workplaceP5 – Tackling the barriers to participation in physical activityThere are 5 pledges that partners have signed up to
5 PAN Achievements Number and range of partners Support from key physical activity organisationsLarge reported reach to community through P1Good dissemination of the CMO guidelines through P2Positive examples of physical activity in the workplaceSome great individual pledgesEnter the presentation's title using the menu option View > Header and Footer
6 Our partners 304 partners signed up to network Nearly two thirds of partners have signed up to more than one pledgePromoting Physical Activity in the Workplace is our most popular pledgeInclusion pledge has the lowest sign up
7 Range of partnersEnter the presentation's title using the menu option View > Header and Footer
8 P1 Community103 partnersWho? Voluntary and third sector, corporate organisations, sporting organisationsHow?sport and physical activity community programmes,working with schools,corporate social responsibility schemesFocus on children and young people
9 P2 CMO GuidelinesWho? Voluntary and third sector, retailers, big corporates, government departments, NHS Trusts,How?Greatest reach when using digital communications – (Infant and Toddler Forum through a dedicated application and social media)MagazinesHealth and wellbeing strategiesTargeting certain age groups
10 P3 Active Travel 138 partners Who? Predominantly workplaces How? Primarily through cycle to work schemeWorkplace facilities for cyclists, runnersPedometersWorkplace challenges
11 P4 Workplace 204 partners Who? Wide range of employers How? Onsite activitiesHealth and wellbeing programmesWorkplace events & challengesSubsidised gym membershipWalking groups
12 P5 Inclusion77 partnersWho? Voluntary sector, corporate organisations such as Tesco, Coca Cola, Morrisons, AsdaHow?Targeted programmes for minority groupsCommunity based initiativesDedicated resources for hard to reach groups
13 AstraZeneca- P4 workplace health On-going participation in the Global Corporate challenge (GCC)The GCC supports individuals to become more active by motivating them to take 10,000 steps a day (three times more than the average office worker walks).Provision of physical activity programmes e.g. access to gyms, running / walking trails, support for the Global Corporate Challenge89% of AstraZeneca employees now rate their health as good, very good or excellent..Enter the presentation's title using the menu option View > Header and Footer
14 INCREASE IN ASTRAZENECA’S EMPLOYEES’ PHYSICAL ACTIVITY LEVELS The results speak for themselves77% of AstraZeneca employees now meet or exceed the 10,000 step recommended daily activity level (vs 16% pre-GCC).
15 Individual pledgesMacmillan & The Ramblers: work with Local Authorities, the NHS and others to grow the number of local schemes and walks, with particular focus on the least active and people living with and beyond cancer.Tesco: encourage a big increase in the number of women running; our target is one million women to run, jog or walk 5k in support of CRUK, through annual Race for LifeAmateur Swimming Association (ASA) pledges to get 10,000 pupils swimming as a form of physical activitySome of our partners are delivering great work under their individual pledges.Macmillan & The Ramblers have taken over responsibility for the Walking for Health programme and will work together to significantly increase the number of people who are active through the programme. They will work with Local Authorities, the NHS and others to grow the number of local schemes and walks and increase the numbers of walkers, with a particular focus on the least active and people living with and beyond cancer.The Amateur Swimming Association (ASA) pledges to recruit and provide the tools to schools in order to get 10,000 pupils swimming as a form of physical activity, so that pupils commit to swimming above and beyond the minimum Key Stage 2 requirement.Sporting Equals will target the least active BME communities to promote positive attitudes to sport and physical activity and increase the percentage of people from BME communities who achieve one or more 30-minute sessions of sport and physical activity per week.Enter the presentation's title using the menu option View > Header and Footer
16 Challenges for the future Estimating the number of people reachedEvaluation – has your pledge made a difference to your organisation?How to distinguish from day job?Incentives?