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First…what is SitePropeller Display Network? Site Propeller Display Network is a targeting and optimization technology platform that maximizes the efficiency.

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Presentation on theme: "First…what is SitePropeller Display Network? Site Propeller Display Network is a targeting and optimization technology platform that maximizes the efficiency."— Presentation transcript:

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2 First…what is SitePropeller Display Network? Site Propeller Display Network is a targeting and optimization technology platform that maximizes the efficiency and scale of online display campaigns. “Founded by industry veterans that helped build Google’s Extended Distribution Network program (EDN) – more than a quarter-Billion dollar business for Google!”. Our platform is comprised of two core technologies Automated bidding technology: efficiently acquires the right audience across the leading data and ad exchanges. Automated optimization technology: learns what works as your campaign runs, optimizing to your campaign goals in real time. Use call tracking to see who’s calling!

3 Comprehensive Ad Context Audience Data Eligibility Rules Response Prediction Optimization  Dynamic Segmentation  Propensity scoring –Engagement –Clicks –Conversions  Continuous learning  Objective –Engagement –CTR(%) –Conversions  Constraints –Pacing –Frequency caps  Creative Optimization User engagement, clicks, conversions & other beacons Site Propeller Platform  Site Quality  Targeting rules  Soft preferences  Demographic  In-Market  Lifestyle  Search Intent  Interests  Social Data  Contextual  Geographic  Past Purchases Our platform has the horsepower to digest and correlate tons of data to discover and engage relevant audiences Ad Request Site Propeller Network

4 Site/Page Geo/Weather Time of Day Brand Affinity User [ + ] How Site Propeller works

5 Identify Data that Works Data, data everywhere but what data really matters? 6 2 4 7 12 15 10 218 12 6 Data Source Legend Marginal Impact on Performance X Positive Lift (X% influence) Y Negative Lift (Y% influence) No College Degree Currently researching dress options Perfectionists Rural Dwellers Automatically Scale Against High Performing Sources & Their Lookalikes Continuously Track High Performing Data Sources Performance From Data Sources Changes During Campaign Lifetime

6 Campaign Methodology

7 12. Generate Insights 11. Optimize for Purchases 3. Track Responses 2. Drive Awareness & Consideration 4. Continuously Learn 8. Build on Learnings 5. Tailor Audiences 1. Target Designer Audience Segments in Relevant Contexts Overview Scale C C 9. Scale Against High Performing Segments 7. Promote Engagement 6. Fine Tune Context Launch A A Learn B B 10. Drive High Quality Traffic & Engagement

8 Boosted ReTargeting Don't settle for "vanilla" retargeting that treats all visitors as being equal. We focus on your most valuable prospects and their lookalikes -- those most likely to come back and take action. Conversion Page Intermediate Page Landing Page SearchDisplayEmailOther Retargeting Win-Back campaign Web Site 1 Web Site 2 Web Site 3 Site Propeller Network Leakage Our technology finds the people that matter to your brand – and brings them back to your Web site. Increase reach & scale by finding “look-a-likes” Maximize conversions by differentiating visitors Web Site 4 Site Propeller Platform

9 InSync Campaigns™ Across Phases (1 & 2) Awareness Consideration Favorability Purchase Intent Phase 1 Awareness Booster Phase 2 Purchase Intent Booster Phase 2 Purchase Intent Booster Sales Connected Funnel Optimization Leverage insights across different stages for an integrated campaign strategy to optimize the funnel Insights Generated Initiative Funnel Stage Insights automatically bootstrap next phase

10 Audience

11 Small Appliances Women with Kids 25-54 Tailoring Designer Audiences Designer Audience Segments Demographics Big Box Shoppers Context Social Graph Social Digital Moms Skew Female Income Homeowners Small Appliances Clothing & Accessories Children’s Product Buyers Past Purchases Cosmetics Grocery Electronics Personal Care Items Clothing In Market Intent Electronics

12 Consumers Are More Than Their Clickstream Online Activity Browser Data Search Keywords Site Actions Demographics and Lifestyle Data Individual and household specific data Male, 35 to 44 Corporate Exec Blackberry User Digital Mom Socially Active Heavy Texter Homeowner 1 child – Toddler Fast-Rising Family Frequent Online Users High Spenders Owns Audi A4 & Lexus RX 350 Site Propeller data driven targeting goes far beyond behavior and clickstream to paint a Rich Portrait of the Consumer Interests and Social Psychographics Preferences, hobbies, and inter-personal social dynamics In-Market Purchase Intent Ready to buy online or offline Offline Purchase Data Consumer segments based on SKU-data from many transactions

13 Site Propeller Booster Family  DR Booster  Brand Booster  Social Amplification Booster  Multi – Channel Booster  Search/Traffic/Audience Boosters Available

14 DR Booster™ Suite Deep Insights Powerful insights on campaign and audience Search Booster Boost SEM/SEO Search intent targeting Audience Booster Re-targeting Booster All users are not the same Lookalikes for high performers Progressive Optimization Launch Learn Scale Creative Optimization Dynamic Assembly ADISN & PointRoll 1 1 2 2 3 3 4 4 5 5 6 6

15 Audience Verification User transparency comScore AdEffx Brand Booster™ Suite Brand Measurement Measure and track brand metrics & equity elements for visibility into brand health Real-Time Brand Optimization Maximize brand impact Dynamic Logic & Dimestore Offline Sales Impact Measure bottom-line impact Influence Marketing Media Mix Model Deep Insights Powerful insights on customer segments, brand health, and relevance Designer Audiences Precision targeting for high execution efficiency 1 1 2 2 3 3 4 4 5 5 6 6

16 Optimize for Targeting or Ad Effectiveness Demographics? Interests? Lifestyles? In-market? Others Audience Brand Targeting Effectiveness Ad Effectiveness Awareness Consideration OtherPurchase Intent Message Association

17 Measuring Brand Impact with a Single Question Survey User is served a single question survey 1 1 Recruitment Survey Question* 2 2 Brand Metrics Are you aware of XYZ Product? Did you know that there is a new location launching in your market? Do you intend to buy XYZ product in the next 30 days? 3 3 Response User completes survey and submits response * Representative questions for single question survey

18 Social Booster Overview Fan Booster Drive Traffic to Social Destinations Social Ads Promote Ad Sharing Influencer Targeting Activate Key Users Message Seeding High impact organic dissemination Brand Sentiment Analysis Track Brand Health & Connection with Audience Social Amplification Intelligent Message Scaling 1 1 2 2 3 3 4 4 5 5 6 6

19 Target socially active users within target audience Boost buzz & awareness Drive high quality traffic & engagement for social initiative Target Audience Fan Propeller Promoting Social Initiatives Fan Propeller Campaign P&G Ad Others Social Destinations

20 Social Ads Promote Ad Sharing  Turn transient ads into persistent messages – Ads become widgets for digital content distribution  Simple and efficient ad sharing – Leverage existing ad assets  Drive users to distribute message across their social networks, Twitter, email etc.  Facilitate stronger user engagement with the brand  Measure sharing activity and earned media impact

21 High Leverage Campaign Initiatives Acquainted Audience Social Amplification Intelligent Message Scaling Social Ads Influencer Targeting Message Seeding Received Social Ad Influencer Referral Blog Exposure Facebook Post Users exposed to the campaign message via leveraged initiative Social Amplification Leverage acquainted audience to further amplify campaign message Tweet Other Amplify Target Acquainted Users 1 1 Drive Awareness & Buzz 2 2 Promote Engagement & Sharing 3 3 Track User Behavior 4 4 Auto-Optimize for Amplification 6 6 Learn & Identify High Performing Segments 5 5

22 Brand Sentiment Analysis Measure brand sentiment and share of conversation Track where conversations are happening Evaluate tone and emotional connection with audience Integrate learnings back into campaign

23 Site Propeller Platform Our Platform make buying digital audiences easy And we leverage your learnings to make every campaign perform better Advertiser VideoMobile Online

24 Site Propeller Multichannel targeting Using online results to drive cross-channel targeting 3 rd -Party Data Psychographics Intent Geography Weather Time of Day Retargeting Online Mobile Video

25 Our Video Network delivers premium content, broad reach and device diversity  Innovative & scalable ad units – In-stream and linear – Pre-roll – 15 & 30 second spots – Support for multiple video formats  User-initiated video ads  Precision targeting  Companion banner available  Mid-view and end-view tracking  Over 4x lift in impact versus flash ads* * Doubleclick research report, June 2009

26 Who put video in my mobile? Leverage video assets directly into the mobile world.  15- or 30-second full-screen iPhone & iPad.  Use existing video creative with no modification.  Runs before free apps.  Includes companion ad with video reload option.

27 Our Mobile Network delivers premium content, broad reach and device diversity  Premium Content – Over 8,000 publishers – Mobile web environment (WAP) – On-deck & off-deck applications  Large Scale Mobile Access – Access to all major platforms (Apple, Android, Blackberry) – Over 5 Billion monthly impressions – Over 80 Million monthly uniques

28  Rich Device Diversity – Support for more than 4,000 devices – All key industry protocols & configurations  Ad Units – 6:1 MMA Standard: 300x50, 216x36, 168x28, 120x20 – 4:1 MMA Standard: 300x75, 216x54, 168x42, 120x30 – 300x250 (Interstitial, Expandable) – 728x90, 160x600, 300x250, 468x60 (iPad standards) Our Mobile Network delivers premium content, broad reach and device diversity

29 Appendix / Insights Examples

30 Sample insights that help us target the right consumers, in the right context, with the right message more effectively Most Productive Geographies New York and California generate impact most cost effectively Optimizing by IAB ad unit size (160 x 600) performed 40%+ better than (728 x 90) Hour of Day Insights Evenings perform 15% better than mornings Audience Insights Users with cooking interests were five times more likely be aware

31 The team that will drive your campaign Kelly Hagen, Sales Director KHagen@sitepropeller.com 619-846-3451 Mark Crowson, Account Manager MCrowson@sitepropeller.com

32 Our data partners provide a wealth of purchase intent, search intent, past purchase, demographic, lifestyle, interest, behavioral, psychographic, and social data Site Propeller Platform

33 TechnologyRetail/Fashion Home Social Automotive Comm Media Food/CPGTravel Energy Education Attractions Business Svcs Govt Giving Finance


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