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copyright © patti anklam 2007 Themes from Net Work Patti Anklam Boston KM Forum October 18, 2007
copyright © patti anklam 20072 Where did Net Work come from?
copyright © patti anklam 20073 Central Questions Can we create a taxonomy of types of networks? What are the differences among the types? Are there properties that all networks have in common? Is it possible to “manage” networks?
copyright © patti anklam 20074 Themes from Net Work If it’s a network, you can draw it ... And if you can draw it, you can understand its properties Net work practices Net work for leadership From “networking” to “net work”
copyright © patti anklam 20075 What is a network? “An interwoven or interrelated number of things…” American Heritage Dictionary Things: computers, neurons, transportation hubs, cells, organizations, companies … and PEOPLE
copyright © patti anklam 20076 Networks can be created intentionally … or arise from the emergence of relationships What matters is that we can choose to identify them and be responsible for them
copyright © patti anklam 20077 Networks change over time Scattered Clusters Multi-hub Small World Source: Valdis Krebs Core/Periphery
copyright © patti anklam 20078 Different types of networks may need different structures and styles What networks are you in? What would these look like if you drew them? What do the leadership models look like for these? What roles do you play in each of them? What value do you receive from them? What value does the network itself produce? What about ?
copyright © patti anklam 20079 Net Work is about taking a network view and intentionally focusing on the properties of networks Purpose Structure Patterns Texture Style Place Pace Space Value
copyright © patti anklam 200710 No, it’s not all new! We have been living in networks all our lives But the increased awareness of structures, principles, and heuristics gives us a “network lens” Enabling new insights and opportunities for action
copyright © patti anklam 200711 Net Work Practices Network Design Network Examination Network Transition
copyright © patti anklam 200712 Intentional network design looks at four aspects Purpose Structure Style Value-producing mechanisms
copyright © patti anklam 200713 Every network has a Purpose…
copyright © patti anklam 200714 …It has a Structure…
copyright © patti anklam 200715..It has unique elements of Style…
copyright © patti anklam 200716 ©Truman Company ©New England Healthcare Initiative …and every network produces Value…
copyright © patti anklam 200717 Tools for Examination: ONA Organizational network analysis (ONA) Often referred to by more generic term, SNA (social network analysis), an emerging competency among businesses and nonprofits View of personal interactions among individuals A senior VP, the VPs reporting to him, and their reports understood when they saw this map of their interaction frequency, that they were not as collaborative as they prided themselves on being.
copyright © patti anklam 200718 Methodology for ONA – “Full” Network Understand the context Collect data – surveys, interviews Analysis Visual Mathematical Interpretation Action Colors indicate geographic regions #25 is the network leader #14 is due to retire next year
copyright © patti anklam 200719 Tools for examination: VNA Value Network Analysis (VNA) Pioneered by Verna Allee, a rich methodology View of the web of relationships that generates economic or social value A senior VP in the professional services arm of a large telecommunications equipment provider said that it was “scary” that the customer feedback from the delivery of services went only to the operational arm of the company and not the organization charged to innovate in service development.
copyright © patti anklam 200720 Tangible exchanges represent deliverables
copyright © patti anklam 200721 Intangible exchanges reflect richer sources of value GREEN = Tangibles BLUE = Intangibles
copyright © patti anklam 200722 Tools for examination: Complex sensemaking Sensemaking framework – “Cynefin” Developed by Dave Snowden at IBM, now an open source framework maintained by Cognitive Edge PLC View of the context of a problem or situation as revealed by anecdotes or stories Distinguishing among the nature and context of specific events, problems, or potential courses of actions makes it possible to select the appropriate method for moving forward. Understanding that human networks are intrinsically complex helps us learn to leverage the patterns of relationships.
copyright © patti anklam 200723 Understanding complexity provides a practical guide to network stewardship You can’t manage a network, you can only manage its context Slight alterations in the structure can create significant change over time But you must first look to understand the context There are tools for discovering the context
copyright © patti anklam 200724 Network Transitions Network complexity is based on: Relationships of people within the network to one another Relationship of each individual in the network to the network Relationship of the network to its environment Triggers for change can be internal or external
copyright © patti anklam 200725 Tools for Transitions Conversations for Sensemaking OpenSpace, World Café… Dialog, AI (Appreciative Inquiry) Reformulate the mission/value proposition Changing patterns / relationships Marketing and membership mix Adjustments to place, space, and pace Empower leadership changes There are few new tools, but thinking in network terms alters the way we use the tools at hand
copyright © patti anklam 200726 What is the Net Work of Leaders? Network intentionally Practice network stewardship Leverage technology Create the capacity for net work Use the net work lens
copyright © patti anklam 200727 Intentional net work: changing to networked organization models Dimension“Old” Model“New” Structure/ControlHierarchical, designed, command & control Network, emergent, self- managing RelationshipsCompetitiveCooperative RolesFormal, fixedInformal, organic Decision-makingRationalIntuitive, synthesizing Management isDone TO PeopleDone WITH People Top ManagementSets Direction, manages implementation Creates enabling environment
copyright © patti anklam 200728 New England Health Care Institute (NEHI)’s intentional network design Academic Health Centers Pharmaceutical Companies Payers Medical Schools Professional Services Firms Biotechnology Companies Research Organizations NEHI Employers Medical Device Companies
copyright © patti anklam 200729 Practice network stewardship Pay attention to change triggers Manage the context Enhance trust Clarify roles and responsibilities Watch for imbalances in style Prepare for emergence
copyright © patti anklam 200730 Introduce new technologies for Collaboration Finding experts Leverage technology to discover networks Encourage the use of technology Blogs Wikis RSS Social networking sites (LinkedIn, Facebook, etc.) Embrace and leverage technology
copyright © patti anklam 200731 Create the capacity for net work Teach & reward good network behaviors Encourage outreach Bring the outside in Teach networking skills in on-boarding programs
copyright © patti anklam 200732 Practicing net work on personal networks Successful networks have diversity of relationships across boundaries of hierarchy, function, geography, and expertise
copyright © patti anklam 200733 Personal network analysis reveals the composition of an individual’s network Gives insights to support how an individual manages across boundaries of geography, hierarchy, and function “Egonet” – all ties for one individual and the connections among those ties AB’s network PT’s network
copyright © patti anklam 200734 Having a network view enhances the performance of key individuals “Teaching Executives to See Social Capital” University of Chicago GSB, November 2005 Ron Burt Don Ronchi Impact on Attendees of Business Leadership Program (BLP) at Raytheon
copyright © patti anklam 200735 Top performers… …have a greater tendency to position themselves at key points in a network and leverage the networks around them when implementing their plans …tend to invest in relationships that extend their expertise and help them avoid learning biases and career traps …understand the value of networks and engage in behaviors that lead to high-quality relationships – not just big networks How Top Talent Uses Networks and Where Rising Stars Get Trapped,” Accenture Institute for High Performance Business, April 2006
copyright © patti anklam 200736 Learn to use the “network lens” If it’s a network, you can draw it. Pick up your pencil If working across boundaries is really important, and is not happening, then net work tools can help you discover and respond to gaps and opportunities. It only takes one big “aha” to shift a network
copyright © patti anklam 200737 From “networking” to “net work” It’s not about How many networks you participate in How many people you “connect” to It’s about How you understand your role in those networks How you connect to people And the investment you will make in sustaining those networks and relationships “It is the time you have spent for your rose that makes your rose so important.”
copyright © patti anklam 200738 Patti Anklam email@example.com http://pattianklam.com/ firstname.lastname@example.org http://pattianklam.com/ Blog: http://www.byeday.net/weblog/networkblog.html http://www.byeday.net/weblog/networkblog.html Net Work: A Practical Guide to Creating, Leveraging and Sustaining Networks at Work and In the World Elsevier/Butterworth-Heinemann 2007 Thank You!
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