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MSI Beat it 2013 Tournament. ”To execute a global gaming campaign where the best teams and players from around the world compete in the spirit of MSI.

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Presentation on theme: "MSI Beat it 2013 Tournament. ”To execute a global gaming campaign where the best teams and players from around the world compete in the spirit of MSI."— Presentation transcript:

1 MSI Beat it 2013 Tournament

2 ”To execute a global gaming campaign where the best teams and players from around the world compete in the spirit of MSI – Top Player, Top Choice” OBJECTIVE

3 Event title: MSI Beat IT 2013 Competition game title: CS:GO Date: Online Qualifier: Aug~Sep Grand Final: Nov 22~23 Venue : Beijing, China MSI Beat it World Tournament

4 In our previous Counter-Strike leagues we have had a total following of 300,000 unique viewers from 100 countries. As this is a more extensive campaign, we are looking to attract at least 500,000 unique viewers for the qualification stage in August- November. Target audience

5 Grand Final 5 Time: Nov 22~23 Venue: Beijing, China Team: 10 teams EU x2 APAC x1 Fnatic x1 PRC x2 SEA x1 MEA x1 US x1 AU x1 Prize for Grand Final The 1 st :US$10K+GE70 x5 The 2 nd :US$7K The 3 rd :US$5K Prize for Regional Online Qualifier The 1 st :US$3K The 2 nd :US$2K The 3 rd :US$1K

6 Schedule and Format 6 Middle East Main Qualifier : 20 th – 22 nd, September Online Qualifier: Flight Ticket Sponsor for the 1 st place team to China: US$3,000

7 Thank You


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