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Presentation on theme: "RESEARCH & DATA (Part 1)."— Presentation transcript:

1 RESEARCH & DATA (Part 1)

2 Purpose of this Section of the Research Support Lab
Purpose of This RSL Part: Make statistics fun! Make you into a statistician! Introduce you to basic concepts and procedures in descriptive and inferential statistics Prepare you for subsequent statistical courses Overview of These RSL Parts: Begins with methods for describing and summarizing single-variable (frequency) distributions followed by methods for describing relationships between two (or more) variables. Then introduce probability theory as background for understanding inferential statistics. Methods are then presented for drawing inferences from research samples to populations from which the samples were drawn. Statistical tests covered include z-tests, t-tests, analysis of variance (F-tests), and nonparametric tests

3 Textbook Credits Textbook
Shavelson, R.J. (1996). Statistical reasoning for the behavioral sciences (3rd Ed.). Boston: Allyn & Bacon. Supplemental Material Ruiz-Primo, M.A., Mitchell, M., & Shavelson, R.J. (1996). Student guide for Shavelson statistical reasoning for the behavioral sciences (3rd Ed.). Boston: Allyn & Bacon.

4 Statistical Software Excel MegaStat Minitab SPSS JMP POM/QM StatCrunch

5 Research Defined Research is doing one’s damnedest to answer perplexing questions… Or research is a systematic approach to finding answers to questions Scientific research, our focus, seeks answers to questions empirically and by inference, ruling out counter-interpretations to the one justified by the data With the scientific method, problems are formulated, hypotheses are identified, data are collected, inferences are drawn about which hypothesis is more credible The purpose of empirical research, therefore, is to provide answers to questions about behavior using the scientific method

6 Statistics Defined Statistics is the science of conducting studies to collect, organize, summarize, analyze, and draw conclusions from data. Descriptive statistics consists of: the collection Organization Summarization presentation of data Inferential statistics consists of: generalizing from samples to populations performing estimations hypothesis testing determining relationships among variables making predictions

7 Research Questions/Steps in Conducting Research
What is happening? Is there a systematic (causal) effect? Why or how is it happening (“mechanism”)? Steps in Conducting Research Identify and define a research problem Formulate hypothesis based on theory, research, or both Design the research Conduct the research Analyze the data Interpret the data as they bear on the research question

8 Data Collection and Sampling Techniques
Surveys are the most common method of collecting data. Three methods of surveying are: Telephone surveys Mailed questionnaire surveys Personal interviews Other methods include historical data gathering (empirical data)

9 Some Terminology Variable: is a characteristic or attribute that can assume different values(height, ability) Data are the values that variables can assume. Random variables have values that are determined by chance. A population consists of all subjects that are being studied. A sample is a group of subjects selected from a population. Random samples are selected using chance methods or random methods. Independent Variable(Factor/Treatment): A variable that is measured , manipulated (type of instruction), or selected (e.g., sex) to determine its relationship to some other observed variable. Control Variable: A variable which is held constant (or is “controlled”) to neutralize its effect on the dependent variable because it is not the focus of the study (e.g., control on sex in a reading study) Intervening Variable: A conceptual or theoretical variable that accounts for the relation between independent and dependent variable; an explanation for the relation or a hypothesized mechanism that accounts for the relation. Dependent Variable(Response): A variable that is observed and measured to determine its response to the independent variable (i.e., dependent on the independent variable)

10 Measurement Scales Nominal—classifies data into mutually exclusive (non-overlapping), exhausting categories in which no order or ranking can be imposed on the data. Ordinal—classifies data into categories that can be ranked; however, precise differences between the ranks do not exist. Interval—ranks data, and precise differences between units of measure do exist; however, there is no meaningful zero. Ratio—possesses all the characteristics of interval measurement, and there exists a true zero.

11 Measurement Scales: Classification of Data

12 Some Terminology: Summation Notation
Summation notation is mathematical notation commonly used in statistics It’s really simple if you pause, take a deep breath, relax and enjoy it… a little patience goes a long ways


14 Research Designs Pre-experimental Designs Experimental Designs
One-shot Case Study (Treatment group only) One Group Pretest to Posttest Design—measures of change Intact Group Comparison at posttest Experimental Designs Random assignment to “treatment” & control group Posttest Only Control Group Pretest-Posttest Control Group Factorial Quasi-experimental Designs Non-random assignment to “treatment” & control group observed Nonequivalent-Control Group Design Time-Series Design Ex-Post Facto Designs Statistical controls for comparing alternative “treatments” Correlational Design Criterion-Group Design

15 Pre-experimental Designs
One-shot Case Study (Treatment group only) Example: “X” is a new personnel policy, a job satisfaction measurement is taken, and then a response is observed One Group Pretest to Posttest Design—measures change A job satisfaction measurement is taken before and after treatment “X” is applied Intact Group Comparison at posttest G1 receives the treatment, G2 does not; then a job satisfaction measurement is taken and observed (in this case G1 and G2 may represent two different business units) O X X O2 O1 X Control O G1 G2

16 Random assignment to “treatment” & control group
Experimental Designs Random assignment to “treatment” & control group Posttest Only Control Group • Pretest-Posttest Control Group Factorial X Control O X Control O2 O1 X2 X1 O Control Example: A job satisfaction measurement is taken after treatment “X1” is applied or not and graveyard shift “X2” is implemented

17 Quasi-experimental Designs
Non-random assignment to “treatment” & control group observed. Include one or more control groups. Nonequivalent-Control Group Design Subjects receive a pretest (O1) treatment or non-treatment and then receive a posttest (O2) Time-Series Design Multiple observations are taken before and after a treatment is administered. Pretreatment observations establish a control group baseline. Post-treatment observations establish a consistent change in response. X Control O2 G1 G2 O1 X O2 O1

18 Ex-Post Facto Designs Statistical controls for comparing “treatment” and “control” (relationships between two variables). Called ex-facto because the researcher arrives after the treatment has been administered. Correlational Design SAT scores (O1) and GPA (O2) are collected. Criterion-Group Design Group 2 is compared to Group 1 O1 O2 O G1 G2

19 Threats to Internal Validity
History: - something co-occurring with the treatment caused the outcome Maturation - maturation, not the treatment, caused the outcome “Mortality” - loss of poorly performing subjects from a group caused the outcome Statistical Regression - extreme groups are likely to improve on retesting Selection bias - the differences in outcomes existed before the treatments were given Instrumentation - outcome measure not reliable, valid, or both Testing - pretest cued subjects to outcome measure Stability - Type I Error

20 History Threat Occurrence of events other than the independent variable. Treatment (X) Control

21 Maturity Threat Treatment (X) There may be developmental (physical or mental) changes occurring to the subjects during the time of the experiment

22 Mortality Threat Treatment (X)
Some subjects drop out the study and they have something in common, say, low achievement.

23 Regression Threat Treatment (X)
The groups were selected on the basis of extreme score. (Regression effect: low-extreme tends to increase, high-extreme tends to drop)

24 Selection Threat Treatment (X) Initial difference exist in groups

25 Instrumentation Threat
Treatment (X) The measuring instruments is not reliable or not valid, therefore, the score obtained by subjects could not be accurate. ?

26 Testing Threat Pretest Treatment (X)
The subject learns from the pretest, therefore, scores better on the posttest Pretest

27 Testing Threat Type I Error Type II Error Correct Decision H0 True
H0 False Type I Error producers risk (a) Type II Error consumers risk (b) Correct Decision Reject H0 Do not reject H0 A type I error occurs if one rejects the null hypothesis when it is true. A type II error occurs if one does not reject the null hypothesis when it is false.

28 Ideal Model  Experimental Design (Control Group + Random Assignment)
Treatment (X) Control Randomly Assigned

29 Practice Exercises Select two out of the four major Research Designs.
Support your two selected research designs with original hypothetical examples as outlined in this presentation. Compare and contrast them with one another. Indicate all threads to validity that you can document.

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