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TRANSFORMING NEW PRODUCT LAUNCHES Chris Casey Xxx TITLE xxx October 1, 2014 PRECISION ACTIVATION
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 2 YOUR PRIORITIES GAB SURVEY RESULTS 2014 HIGHEST PRIORITYLOWEST PRIORITY Accurate forecasting for a major launch Ability to course correct in the early days of the launch Improving offerings / launch plans to launch well Building winning concepts
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 3 NOW YOU CAN ACCELERATE REVENUES FROM ALL NEW PRODUCT LAUNCHES PRECISION ACTIVATION VIDEO
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 4 EARLY ADOPTERS UNLOCK PROFIT POTENTIAL … They disproportionately drive first-year sales of breakthrough innovations PURCHASE INTENSITY AMONG EARLY ADOPTERS OF BREAKTHROUGH INNOVATIONS Purchase Index ~2X Source: Nielsen Breakthrough Innovation analysis
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 5 … IF YOU CAN FIND THE STORES WHERE THEY SHOP Stores where early adopters shop are 2-4x more valuable SALES PER STORE PER WEEK OF BREAKTHROUGH INNOVATIONS INCIDENCE OF EARLY ADOPTERS IN STORE TRADE AREA 4X 2.4X Source: Nielsen Breakthrough Innovation analysis
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 6 How do you get better outcomes? Start with better intelligence!
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 7 WHAT DO WE NEED TO SOLVE FOR? DRIVING THROUGH THE REAR-VIEW MIRROR: Information comes too late to act on FLYING TOO HIGH: Information at too high a level to direct high-impact actions DATA THAT’S NOT USER FRIENDLY: Needs to be integrated from multiple sources THE PRIVILEGED FEW: Information often compiled for only the biggest launches TODAY
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 8 HOW WILL WE DELIVER BETTER INTELLIGENCE? Desktop tool to identify gaps to plan in time to take actions Unique data assets Strong analytical capabilities INNOVATION ON DEMAND PLATFORM Bringing together two models to enable smarter, faster decision-making … So you can drive better outcomes
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 9 NIELSEN LAUNCH OPTIMIZATION DASHBOARD App engineered to give you the intelligence you need, when you need it REAL-TIME Always-on (vs. periodic ppt) ENTERPRISE APPLICATION Portfolio roll-up Initiative drill-downs INTELLIGENT METRICS Composite performance rating Predictive activation metrics
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 10 INTELLIGENCE = INTEGRATING REAL-TIME DATA WITH IN-MARKET SUCCESS BENCHMARKS GREATER PRECISION Metrics predictive of in-market success Drill-down by store cluster, consumer segments GREATER ACTION-ABILITY Exception-based signaling (vs. benchmarks, targets)
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 11 INTELLIGENCE = ACTIONABLE WHAT-IF TOOLS ACTION-ORIENTED What-if simulation
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 12 YOU HAVE AN OPPORTUNITY TO HELP US DEVELOP THE SOLUTION We are seeking beta clients to inform the development of version 1.0 Beta clients provide strategic and user-level input, and get early access in return
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