6 Evaluating Construct Collinearity – Extended Reputation Model The following sets of (predictor) constructs are run to assess collinearity: (1) ATTR, CSOR, PERF, and QUAL as predictors of COMP; (2) COMP and LIKE as predictors of CUSA; and (3) COMP, LIKE, and CUSA as predictors of CUSL.
23 To get outer weights: PLS → Calculation Results → Outer Weights By examining the outer weights of the construct indicators, we can identify which specific element of quality (QUAL) needs to be addressed. Note that qual_6 has the highest outer weight (0.3980). This survey question was “[the company] seems to be a reliable partner for customers” so perceptions of reliability should be enhanced and communicated to customers. Identifying actionable strategies based on sizes of exogenous construct weights.