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242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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Presentation on theme: "242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204."— Presentation transcript:

1 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Campaign Summary Report MediaMind

2 © 2010 MediaMind Technologies Inc. | All rights reserved ASUS Campaign Performance Total Campaign Performance MediaMind DataTotalMediaMind Benchmark Served Impressions Dwell Average Duration (Sec) 37,17 Dwell Rate16,36% Interaction Rate27,45% CTR0,67% CTR Rich Media : 0,44% CTR Standard Media 0,06% Clicks Unique Impressions Average Frequency1,62 Unique Clicking Users Video Started Rate0,03%41,65% Unique Video Viewers2 250 Expansion Rate51,14%39,83% Unique Expanding Users * The Summary Presentation data appears in GMT -5 EST * Sites with more than 3% of the total served impressions appear in the pie chart. 'Other' represents the remaining sites.

3 © 2010 MediaMind Technologies Inc. | All rights reserved ASUS Campaign Performance Ad NamePublisher Site(s) Asus TransformerOnet PL Asus Transformer_1Onet PL Asus_750x200Onet PL Asus_Styl_ZyciaOnet PL Asus_Tnij_NaviboksOnet PL Asus-300x250Onet PL Asus-300x250_1Onet PL Asus-300x250_wersja_1Onet PL Asus-300x250_wersja_2Onet PL asus-muzyka-300x250Onet PL asus-muzyka-300x250_1Onet PL

4 © 2010 MediaMind Technologies Inc. | All rights reserved Ori© ASUS Campaign Performance Engagement Summary Site NameServed Impressions Interaction Rate CTRDwell Average Duration (Sec) Dwell RateTotal Expansions Rate Expansion Average Duration (Sec) Video Started Rate Video Average Duration (Sec) Onet PL ,45%0,67%37,1716,36%51,14%81,150,03%20,50 Totals ,45%0,67%37,1716,36%51,14%81,150,03%20,50 * Engagement Summary slides contain data about Rich Media content only. ‘Totals’ values may differ from Total Campaign values.

5 © 2010 MediaMind Technologies Inc. | All rights reserved ASUS Campaign Performance Engagement Summary * Top 10 Sites sorted by Served Impressions in descending order MediaMind Benchmarks For: Q1 '09 - Q4 '09, Europe, Tech/Internet Interaction RateCTR Rich MediaTotal Expansion Rate 6,01%0,44%39,83%

6 © 2010 MediaMind Technologies Inc. | All rights reserved ASUS Campaign Performance Engagement Summary * Top 10 Sites sorted by Served Impressions in descending order MediaMind Benchmarks For: Q1 '09 - Q4 '09, Europe, Tech/Internet Expansion Average Duration (Sec)Video Average Duration (Sec) 67,5119,18

7 © 2010 MediaMind Technologies Inc. | All rights reserved ASUS Campaign Performance Unique Metrics Site NameUnique Impressions Average Frequency Unique Clicking Users Unique Clicking Users Rate Unique Dwelling Users Unique Dwell Rate Unique Expanding Users Unique Expanding Users Rate Unique Video Viewers Unique Video Viewers - Rate Onet PL , ,08% ,65% ,87%2 2500,05% Totals , ,08% ,65% ,87%2 2500,05%

8 © 2010 MediaMind Technologies Inc. | All rights reserved Ori© ASUS Campaign Performance Unique Metrics * Top 10 Sites sorted by Served Impressions in descending order

9 © 2010 MediaMind Technologies Inc. | All rights reserved ASUS Campaign Performance Video Metrics - Play Rate Site NameServed Impressions Video Started RateVideo Average Duration (Sec) Video 50% Played Rate Video Fully Played Rate Onet PL ,12%20,5013,30%5,62% Total ,12%20,5013,30%5,62% * The Video Metrics slide contains data only for ads that include video in their creatives.

10 © 2010 MediaMind Technologies Inc. | All rights reserved Ori© ASUS Campaign Performance Video Metrics - Play Rate * Top 10 Sites sorted by Served Impressions in descending order MediaMind Benchmarks For: Q1 '09 - Q4 '09, Europe, Tech/Internet Video 50% Played RateVideo Fully Played Rate 77,52%64,22%

11 © 2010 MediaMind Technologies Inc. | All rights reserved ASUS Campaign Performance Video Metrics - Play Rate * Top 10 Sites sorted by Served Impressions in descending order MediaMind Benchmarks For: Q1 '09 - Q4 '09, Europe, Tech/Internet Video Average Duration (Sec)Video Started Rate 19,1841,65%

12 © 2010 MediaMind Technologies Inc. | All rights reserved ASUS Campaign Performance Creative Comparison Ad NameInteraction Rate CTRDwell Average Duration (Sec) Dwell RateTotal Expansion Rate Expansion Average Duration (Sec) Video Started Rate Video Average Duration (Sec) Asus Transformer_10,14%0,08%37,7910,22%72,08%90,890,00%0,00 Asus_Tnij_Naviboks47,91%1,64%35,0720,72%45,94%31,060,00%0,00 Asus-300x250_wersja_147,92%0,12%40,0722,04%47,66%35,410,00%0,00 Asus_Styl_Zycia47,25%1,45%38,7320,73%45,53%34,300,00%0,00 asus-muzyka-300x2500,24%0,07%48,3710,02%71,80%120,060,00%0,00 Asus_750x2000,55%0,09%10,237,76%0,40%28,560,33%20,50 Asus-300x250_wersja_255,77%1,39%34,6525,09%54,15%29,690,00%0,00 asus-muzyka-300x250_10,17%0,14%29,959,05%70,76%77,040,00%0,00 Asus Transformer0,37%0,00%58,4610,82%77,24%121,810,00%0,00 Asus-300x250160,71%0,00%267,0087,50%160,71%265,000,00%0,00 Asus-300x250_1400,00%42,86%318,57100,00%221,43%317,790,00%0,00

13 © 2010 MediaMind Technologies Inc. | All rights reserved Ori© ASUS Campaign Performance Creative Comparison * Top 10 Ad Names sorted by Served Impressions in descending order MediaMind Benchmarks For: Q1 '09 - Q4 '09, Europe, Tech/Internet Interaction RateCTR Rich MediaTotal Expansion Rate 6,01%0,44%39,83%

14 © 2010 MediaMind Technologies Inc. | All rights reserved Ori© ASUS Campaign Performance Creative Comparison * Top 10 Ad Names sorted by Served Impressions in descending order MediaMind Benchmarks For: Q1 '09 - Q4 '09, Europe, Tech/Internet Expansion Average Duration (Sec)Video Average Duration (Sec) 67,5119,18

15 © 2010 MediaMind Technologies Inc. | All rights reserved ASUS Campaign Performance Ad Format Comparison Ad Format (Unit Size)Served ImpressionsCTRInteraction RateDwell Average Duration (Sec) Dwell Rate Expandable Banner (300x250) ,74%30,49%38,1417,34% Expandable Banner (750x200) ,09%0,56%10,317,76% Totals ,67%27,45%37,1716,36%

16 © 2010 MediaMind Technologies Inc. | All rights reserved Ori© ASUS Campaign Performance Ad Format Comparison * Top 10 Ad Formats and Unit Sizes sorted by Served Impressions in descending order

17 © 2010 MediaMind Technologies Inc. | All rights reserved Ori© ASUS Campaign Performance MediaMind Benchmarks For: Q1 '09 - Q4 '09, Europe Ad FormatIRCTRAverage Video Duration (Sec) Video Started Rate Video 50% Played Rate Video Fully Played Rate Total Expansion Rate Impressions with a Specific Panel Expansion - Rate Expansion Average Duration (Sec) Expandable Banner22,24%0,57%43,1621,99%62,66%44,93%34,37%0,0950,90 VerticalIRCTR Standard Media CTR Rich Media Average Video Duration (Sec) Video Started Rate Video 50% Played Rate Video Fully Played Rate Total Expansion Rate Impressions with a Specific Panel Expansion - Rate Expansion Average Duration (Sec) Tech/Internet6,01%0,06%0,44%19,1841,65%77,52%64,22%39,83%0,0467,51

18 © 2010 MediaMind Technologies Inc. | All rights reserved ASUS Thank You!


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