31.Company Introduction Basic information History of Cypress Technology ●Basic informationHistory of Cypress Technology
4Basic information Business Model: own-brand、OEM、 ODM Founded Date:Jan 21,1991Chairman Chuan-ping YangGeneral manager Norton TsaiAuthorized Capital NT 380,884,920Employees Hired 261 (Until Mar,2014)Certification ISO 9001 / ISO 14001Company character:Own Design, produceBusiness Model: own-brand、OEM、 ODMMajor Products: Professional smart AV Products, Professional smart Monitors.
5History Of Cypress Technology Jan,1991Company founded date, Authorized Capital:NT1,000,000Handle cash injection in Capital, Authorized Capital:NT5,000,000ISO 9001 Certified.ISO Certified.Listed on Emerging Market. (Stock no : 3541) Listed on OTC Market.Invest CYP(UK)&Lektropacks(for promoting European market.)Establish Payroll Committee(for corporate governance purpose)Apr,1991Feb,2005 Mar,2006 May,2007 Dec,2009 Feb,2011Dec,2011
6Organization chart Board of directors Chairman Chuan Ping Yang Internal Auditor Marie ChengGeneral Manager Nortor TsaiSpokes person Fred TsengResearch & Develoment Vice President Jones HsuQuality & reliability Management Manager Wu.Sales Vice PresidentFrank ChyePurchasing Director LeuAdministration CFOKing WangFactory Chief Bao-chuan Chen
8Professional AV products(1): Video System Converter The video system converter connected between a VCR/Satellite Receiver/Camcorder and your color TV that enable you to view another video system on the local TV system.
9Professional AV products(2): Video Effect Mixer This High Definition HD/SD digital A/V Mixer allows you to make adjustments to the position of your video
10Professional AV products(3): pattern Generator This item can offer you hundreds of sophisticated TV testing patterns in multi-system, is ideal for use in factory production, R&D, TV station, CATV head- end system etc.
11Professional AV products(4): Audio Video Receiver The Multichannel AV amplifier is made with high efficiency design, these allows users to enjoy high quality true sound with no delay true colors, used for Movie Theater ,large conference room,etc.10
12Professional AV products(5): HDMI series Splitter: It allows one HDMI source to connect up to many HDMI displays simultaneously.Switcher: This is a high performance four-input &one-output High-Definition Multimedia InterfaceEqualizer:a high performance cable equalizer allows HDMI/DVI cable to run up a long distanceMatrix: Upgraded items with multichannel digital audio from up to many high definition sources to up to eight HDMI outputs and allowing any source to be independently displayed on any monitor
133.Marketing strategy Latest attending exhibitions Website updated ●Latest attending exhibitionsWebsite updatedInvestment company-CYP(UK) marketing in Europe with own-brand “ ”
14Attending Exhibitions summary International CES SHOW(U.S.A)Computex Taipei(R.O.C)HDCP plugging test committee(U.S.A) Hongkong Electronics Fair(Autumn edition) CCBN in Beijing, ChinaISE-Amsterdam,Holland (CYP(UK) attends only )●