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1 AMPS reader profile June 2013. Noseweek is South Africa’s hardest hitting investigative magazine, with a reputation for tenacity, integrity and wit.

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Presentation on theme: "1 AMPS reader profile June 2013. Noseweek is South Africa’s hardest hitting investigative magazine, with a reputation for tenacity, integrity and wit."— Presentation transcript:

1 1 AMPS reader profile June 2013

2 Noseweek is South Africa’s hardest hitting investigative magazine, with a reputation for tenacity, integrity and wit. Experienced leaders across many disciplines clearly recognise the value of the service noseweek delivers to SA companies and institutions as well as consumers in their individual capacity. They resonate with the irreverent honest opinions reflected in the publication, as the editorial content mirrors their own experience of the world. Noseweek tells it the way it is! Noseweek, launched in 1993, is an ideal channel for marketers who are confident of the integrity of their product and who are looking to align their product in an environment with similar integrity. 1.A well heeled subscriber base of 31% includes the Presidency, the Treasury, opposition leaders, company directors, judges, doctors, academics and successful entrepreneurs. 2.Current ABC (Q4 2012) 17,588 3.Distribution is through a strong subscriber base as well as through Woolworths, Exclusive Books, CNA and many other independent outlets 4.On street date – Thursday preceding last weekend of the month. 2

3 Loyal following with high subscriber base of 30 – 37% Circulation

4 4 Total readers 60,000 High in LSM 9 &10, Male bias, very high income bracket, live mainly in W.Cape,KZN and Gauteng Source: AMPS 2012 AB Demographic Reader Profile

5 Noseweek readers offer higher LSM 9-10 and 35+ profile than all competitive publications

6 According to AMPS, there is a potential of 6 million people in South Africa who either own, use or maintain a personal motor vehicle. 40,000 Noseweek readers have own or use of car. 21,000 own car/sedan Developing a long term and consistent presence in Noseweek, will open the doorway to a highly influential market who enjoy driving for pleasure! 6 Source: AMPS 2012 AB Main Branded Motor Vehicles

7 According to AMPS, Noseweek have the following bankers: ABSA - 20,000 or 33.5% of it’s readers Standard Bank - 17,000 or 28.2% First National - 15,000 or 25.7% Nedbank - 14,000 or 24% Of Noseweek readers Savings account- 41,000 or 68% Personal cheque - 30,000 or 51% Personal credit- 26,000 or 43% 7 Source: AMPS 2012 AB Main Branded Banking and investment

8 Noseweek readers enjoy their electronic devices 30,000 or close to 50% own a digital camera 10,000 own an ipod 15,000 own computer game They are a 1000 times more likely to own a kindle than average population! 8 Source: AMPS 2012 AB Main Branded Electronic devices

9 Noseweek readers enjoy good living lifestyle and finer things in life.

10 Noseweek readers enjoy walking/hiking, golf, rugby, cricket, tennis and water sports

11 DescriptionRateVATTOTAL Outside Back Cover Full Colour R 29,395R 4,115R 33,510 Inside Front or Back Cover Full Colour R 28,275R 3,959R 32,234 Full Page Full Colour R 23,560R 3,298R 26,858 Half Page Full Colour R 11,780R 1,649R 13,429 ⅓ Page Full Colour R 7,850R 1,099R 8,949 ¼ Page Full Colour R 5,890R 825R 6,715 Double Page Spread Full Colour Run of Magazine R 40,020R 5,603R 45,623 Double Page Spread Inside front and back cover Full Colour R 40,425R 5,660R 46,085 RATES Rates effective 1st January RATES Rates effective 1st January All above rates include standard agency commission Contracts for 3 or more consecutive ads are negotiable All above rates include standard agency commission Contracts for 3 or more consecutive ads are negotiable

12 12 TECHNICAL SPECIFICATIONS Advertisements can be placed anywhere in the publication, except on the front page. Positions can only be guaranteed on a first come, first serve basis.. Noseweek is produced using a four process-colour litho printing on 85gsm Triple Green matt art, with covers on 115gsm Triple Green gloss art SCREEN RESOLUTION: 300 dpi Contact: Godfrey Lancellas Tel: Cell: e : Advertising Co-Ordinator Adrienne de Jongh Phone Fax e: TECHNICAL SPECIFICATIONS Advertisements can be placed anywhere in the publication, except on the front page. Positions can only be guaranteed on a first come, first serve basis.. Noseweek is produced using a four process-colour litho printing on 85gsm Triple Green matt art, with covers on 115gsm Triple Green gloss art SCREEN RESOLUTION: 300 dpi Contact: Godfrey Lancellas Tel: Cell: e : Advertising Co-Ordinator Adrienne de Jongh Phone Fax e:

13 MonthUnique visitors Number of visits PagesHitsBandwidth Jan GB Feb GB Mar GB Apr GB

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15 PlacementSizeCPM+ Rate/monthCPM (Rich Media) + Rich Media Rate/month Top banner 600 x 96pxR400R7,400R500R9,250 Wide Right Column button 300 x 325pxR350R6,475R450R8,325 Right Column skyscraper 120 x 600pxR300R5,550R400R7,400 Right Column button with text 120 x 240pxR250R4,625R350R6,475 Right Column button 120 x 240pxR250R4,625R350R6,475 Right Column button 120 x 120pxR3,700R200R5,550 Noseweek.co.za - Online Rates Effective 1 st January 2013 Noseweek.co.za - Online Rates Effective 1 st January 2013 All above rates include standard agency commission. Please confirm actual monthly rate with MadHatter Media Rates exclude vat. Max ad size 40kb All above rates include standard agency commission. Please confirm actual monthly rate with MadHatter Media Rates exclude vat. Max ad size 40kb Noseweek notification mailer A notification mailer is distributed to 1,900 current online subscribers who have opted to receive the mailer. The mailer serves to inform subscribers that the online issue is available and what they can expect to see in it. Only one ad placement is allocated on the mailer, offering exclusivity to the advertiser. The ad appears on the bottom of the mailer. Display ad in monthly mailer 300 x 300px R per month Noseweek notification mailer A notification mailer is distributed to 1,900 current online subscribers who have opted to receive the mailer. The mailer serves to inform subscribers that the online issue is available and what they can expect to see in it. Only one ad placement is allocated on the mailer, offering exclusivity to the advertiser. The ad appears on the bottom of the mailer. Display ad in monthly mailer 300 x 300px R per month


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