Presentation on theme: "2012 RISC Marketing Initiatives Jessie Lin DRAFT02 Jan, 2012."— Presentation transcript:
2012 RISC Marketing Initiatives Jessie Lin DRAFT02 Jan, 2012
2012 Objectives Visibility Increase – Visibility largely increased in following targeted regions (according to the priority) ACN AEU ANA
2012 RISC Goal ARK ARM Cortex-A8 ARM Cortex-A8 Develop the new RISC solution ARM Cortex-A9 ARM Cortex-A9 Enlarge the RISC business Ubiq ITM Portable … … SOM SBC DMS Support PDs for RISC product development System
Advantech RISC Biz Circle Industrial RISC Solution Development OMAP35 i.MX53 i.MX 61 AM/DM5x i.MX 7 RISC Board Development Service Market Demand RISC System Integration ODM Project Market Feedback
Product Strategy Cortex-A9 Multicore System Product – RISC Display Solutions : RDS Series Product – RISC Box PC : RBC Series Products Fully link to all RBUs for RISC solutions planning & developments. RTX & 3.5 SBC
RISC Product Roadmap 20112012 ( Planning)2013 ( Planning) ARM ArchitectureCortex-A8Cortex A9 (Multi-core)Cortex-A15 (Multi-core) Chip solution Advantech product offering SOM-C3530 (OMAP35 based COM) PCM-C3530 (OMAP35 based SBC) ROM-1210 ( i.MX53 based COM) RSB-4210 (i.MX53 based SBC) ROM-1220 (i.MX6 based COM) RSB-4220 (i.MX6 based SBC) ROM-11X0 (AM5 based COM) RSB-41X0 ( AM5 based SBC) ROM-12X0 ( i.MX7 based COM) RSB-42X0 (i.MX7 based SBC) Android O.S. solution Froyo ( 2.2) Gingerbread (2.3) Ice Cream Sandwich ( 4.0) Ice Cream Sandwich ( 4.0)Jelly? ( 5.0?) Window solution WinCE 6.0 WEC7 TBCWindows 8 Linux 2.6.29 2.6.35 2.6.4x2.6.x Reference System product solution Box PC - ARK, Trek, Uno, DSA Panel PC- ITM, UBIQ, HIT, PIT, UTC,TPC Portable- MARS, ACA, MCD Others… Box PC - ARK, Trek, Uno, DSA Panel PC- ITM, UBIQ, HIT, PIT, UTC,TPC Green Server - TBC Others… Market applicationHMI, Industrial Control, Signage, Handheld HMI, Industrial Control, Signage, Server OMAP35 i.MX53 i.MX 6x AM/DM5 x i.MX 7
Marketing Key Initiatives Join consortium for RTX form factor Two Marketing approach – DMS biz model – Design-in Biz (RISC COM) : Fully aligned with Emb’Core Marketing/Regional Sales Force – Devices & Solutions (RISC SBC & system) : Fully aligned with Embedded Systems Sector Marketing/Regional Sales Force Marketing with Emb’Core, IAG & SAG – Emb’Core : Advantech Industrial Cloud Services - Industrial Cloud Built-in (iManager, SUSIAccess, Cloud Builder) – IAG & SAG : Vertical product applications Co-Marketing with Ecosystem partners – Freescale (major) & TI for co-launch and co-marketing
RISC VM Strategy Industrial Control RISC Open Frame Solutions (RDS Series) Portable Device RISC Box PC (RBC Series) Cloud Computing (targeting “device” Industrial / HMI
Account Coverage Model Internal PD Key Account/ VAR/ System Integrator Target Key Accounts xxx Product Launch packages Event Vertical Marketing Pack Join Embedded Technology consortium (ETC) for RTX promotion DMS : RISC Platform IP Design-in : RISC COM Brand Product : RISC SBC & System Quarterly RISC Tech Workshop
RISC Biz Model (AEU) Brand Product Biz – – Open to all Europe regions RISC SBC business and suggest starting from RSB-4210 (Freescale i.MX53 3.5” SBC) – RISC COM business still go by Project based support before the local support from ready. (Target: Before 2012 Q2) RISC Display Solutions RISC Box PC DMS Biz – – Still by project based to review the opportunity and support.
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