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Introduction: Director General HÅKAN HALLSTEDT. Is horse racing a dying business?

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Presentation on theme: "Introduction: Director General HÅKAN HALLSTEDT. Is horse racing a dying business?"— Presentation transcript:

1 Introduction: Director General HÅKAN HALLSTEDT

2 Is horse racing a dying business?

3 “The reports of my death have been greatly exaggerated” Mark Twain Horse Racing, $m, GGR Source: H2 Gambling Cap, Gambling Commission, PMU

4 ATG turnover , $m The Swedish perspective – sales development ATG turnover 2013 Q Q3, $m Source: Swedish Gambling Authority Turning point?

5 Aging target group and the perception of the new consumer? The transaction – adaption to AML compliance – too little, too slow? Cross border operation need further transparency and overall due diligence. Improvement of gamblers security. Lag of technology. Product development and fresh look on revenue models. To conclude: Dying? – Never, but structural change and adaption seem necessary.


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