Presentation is loading. Please wait.

Presentation is loading. Please wait.

Dr. Fredrik Lavén Researcher at the Department of Business Administration and GRI Management Consultant at.

Similar presentations


Presentation on theme: "Dr. Fredrik Lavén Researcher at the Department of Business Administration and GRI Management Consultant at."— Presentation transcript:

1 Dr. Fredrik Lavén Researcher at the Department of Business Administration and GRI Management Consultant at NormannPartners Normann’s Reframing Process and the strategy lab process Fredrik Lavén

2 Fredrik Lavén The reframing process What business are we in? Who are we? What business could we be in? Who could we be? What business should we be in? Who should we be? Closing and focusing phase Opening and distancing phase (Source: Normann, 2001)

3 The crane – a tool for reframing business Fredrik Lavén Historical search for driving forces and distinctive competences Vision Business idea Strategy Action plan Analysis of contextual domains, customers & invaders S1 S2 S3 S4 Conceptual past Conceptual future Level of system logic The tacit (Source: Normann, 2001)

4 Fredrik Lavén The crane – a tool for reframing business Historical search for driving forces and distinctive competences Vision Business idea Strategy Action plan Analysis of contextual domains, customers & invaders S1 S2 S3 S4 Conceptual past Conceptual future Level of system logic The tacit (Source: Normann, 2001)

5 Historical driving forces and what we are Exploring business ideas and distinctive competences (both in company and in business system) Historical search for driving forces that have shaped the present – what have been key events and factors and how are they related? Fredrik Lavén

6 Fredrik Lavén The crane – a tool for reframing business Historical search for driving forces and distinctive competences Vision Business idea Strategy Action plan Analysis of contextual domains, customers & invaders S1 S2 S3 S4 Conceptual past Conceptual future Level of system logic The tacit (Source: Normann, 2001)

7 Upframing Exploring the wider business system – what are the key inputs? What are the key value creating process in the customer context of use? What does the value constellation look like? Who are the dominant players, innovators, and invadors? And what do they do? Fredrik Lavén

8 Changes in the contextual environment Economic development and globalization New technologies Changing demographics and social values Geopolitical shifts Environment and climate Regulation and legislation Exploring how does this affect customers, competitors and collaborating partners, and what opportunities and threats does this have? Fredrik Lavén

9 Lavén

10 Fredrik Lavén The crane – a tool for reframing business Historical search for driving forces and distinctive competences Vision Business idea Strategy Action plan Analysis of contextual domains, customers & invaders S1 S2 S3 S4 Conceptual past Conceptual future Level of system logic The tacit (Source: Normann, 2001)

11 The strategy labs SL1: Entering the lab, forming groups, beginning work SL2: Who we are (competences, business idea and historical drivers of change SL3: Upframing (mapping value constellations, analyzing customers, dominant actors, innovators, invadors, etc.) SL4: Scenarios (scenario planning and exploring drivers of change and their strategic implications) SL5: Literature seminar (reading is necessesary for learning and inspiration) SL6: Drafting strategies (presenting first strategic recommendations based on analysis, discussing draft reports) SL7: Final presentation (to an imagined client) Fredrik Lavén

12 The crane – a tool for reframing business Fredrik Lavén Historical search for driving forces and distinctive competences Vision Business idea Strategy Action plan Analysis of contextual domains, customers & invaders S1 S2 S3 S4 Conceptual past Conceptual future Level of system logic The tacit (Source: Normann, 2001) SL 2 Who we are SL 3 Upframing SL 4 Scenarios SL 6 Drafting strategy


Download ppt "Dr. Fredrik Lavén Researcher at the Department of Business Administration and GRI Management Consultant at."

Similar presentations


Ads by Google