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GM Confidential CTS-V Launch Training THIS MATERIAL IS NOT LEGALLY APPROVED FOR USE IN ANY ADVERTISING. IT IS INTENDED FOR USE BY DEALERSHIP EMPLOYEES.

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Presentation on theme: "GM Confidential CTS-V Launch Training THIS MATERIAL IS NOT LEGALLY APPROVED FOR USE IN ANY ADVERTISING. IT IS INTENDED FOR USE BY DEALERSHIP EMPLOYEES."— Presentation transcript:

1 GM Confidential CTS-V Launch Training THIS MATERIAL IS NOT LEGALLY APPROVED FOR USE IN ANY ADVERTISING. IT IS INTENDED FOR USE BY DEALERSHIP EMPLOYEES ONLY AND IS NOT TO BE DISSEMINATED TO, OR REVIEWED BY, CONSUMERS. GM has taken reasonable steps to make the information in these materials accurate as of the time of release. However, GM reserves the right to make changes to this information at any time without notice. © 2004 GM Corp. All rights reserved.

2 GM Confidential Welcome

3 GM Confidential Premium Growth Plan Image Dealers Residual Values Customer Service Product Image Dealers Residual Values Customer Service Product

4 GM Confidential Cadillac V-Series Improves Cadillac’s overall image Reaffirms commitment to performance, handling and sophisticated technology Creates halo effect for regular production vehicles Strengthens dealer focus Creates fresh excitement Increases traffic Improves Cadillac’s overall image Reaffirms commitment to performance, handling and sophisticated technology Creates halo effect for regular production vehicles Strengthens dealer focus Creates fresh excitement Increases traffic

5 GM Confidential Cadillac V-Series – Common Traits Significant power upgrades Handling enhancements Signature exterior and interior ID Common V-Series performance badging Significant power upgrades Handling enhancements Signature exterior and interior ID Common V-Series performance badging

6 GM Confidential “The pieces just keep falling in place for Cadillac” “Cadillac has really wowed us this time” “The pieces just keep falling in place for Cadillac” “Cadillac has really wowed us this time” - Car And Driver

7 GM Confidential BMW M3 Mercedes-Benz C32 AMG Audi S4 CTS-V Competitors

8 GM Confidential

9 Performance Enthusiasts Household income is $125,000+ Age: 35 to 50 Primarily –Male –Married –Well educated Household income is $125,000+ Age: 35 to 50 Primarily –Male –Married –Well educated

10 GM Confidential Agenda Walkaround –Performance Power –Performance Handling –Performance Styling –World-Class Quality –Safety and Security Competitive Comparison Selling CTS-V Walkaround –Performance Power –Performance Handling –Performance Styling –World-Class Quality –Safety and Security Competitive Comparison Selling CTS-V

11 GM Confidential Performance Power

12 GM Confidential 5.7L LS6 V8 Performance Power

13 GM Confidential 5.7L LS6 V rpm 395 lb.-ft rpm 0 to 60 in 4.6 seconds Quarter mile time: 13.1 seconds Top speed: 163 mph rpm 395 lb.-ft rpm 0 to 60 in 4.6 seconds Quarter mile time: 13.1 seconds Top speed: 163 mph Performance Power

14 GM Confidential Horsepower and Torque Performance Power

15 GM Confidential 5.7L LS6 V8 Performance Power

16 GM Confidential 5.7L LS6 V8 Aluminum block and heads High-profile camshaft –Single-piece steel billet construction Higher valve spring rate Revised valves –Hollow intake –Sodium-filled exhaust Aluminum block and heads High-profile camshaft –Single-piece steel billet construction Higher valve spring rate Revised valves –Hollow intake –Sodium-filled exhaust Performance Power

17 GM Confidential 5.7L LS6 V8 Enhanced induction system Intake manifold –Glass reinforced nylon resin –Designed for high airflow Large Mass Airflow (MAF) sensor Sequential multi-port fuel injection –High-flow fuel injectors Enhanced induction system Intake manifold –Glass reinforced nylon resin –Designed for high airflow Large Mass Airflow (MAF) sensor Sequential multi-port fuel injection –High-flow fuel injectors Performance Power

18 GM Confidential 5.7L LS6 V8 High-strength pistons –M142 aluminum alloy with slight barrel shape Reconfigured exhaust manifolds High-strength pistons –M142 aluminum alloy with slight barrel shape Reconfigured exhaust manifolds Performance Power

19 GM Confidential Performance Power

20 GM Confidential Performance Power

21 GM Confidential Performance Power

22 GM Confidential Performance Power

23 GM Confidential Tremec T56 6-Speed Manual Performance Power

24 GM Confidential Tremec T56 6-Speed Manual Skip Shift Provides improved fuel economy –16 mpg city / 25 mpg highway Causes driver to shift directly from 1st to 4th gear Activation is indicated on message center Skip Shift Provides improved fuel economy –16 mpg city / 25 mpg highway Causes driver to shift directly from 1st to 4th gear Activation is indicated on message center Performance Power

25 GM Confidential Tremec T56 6-Speed Manual Skip Shift Activation Engine coolant temperature higher than 169° Fahrenheit Speed: 15 to 19 mph 21% throttle or less Skip Shift Activation Engine coolant temperature higher than 169° Fahrenheit Speed: 15 to 19 mph 21% throttle or less Performance Power

26 GM Confidential Tremec T56 6-Speed Manual with Skip Shift CTS-V Shift Pattern R Performance Power

27 GM Confidential Tremec T56 6-Speed Manual Reverse lockout at speeds greater than 3 mph helps prevent damage Performance Power

28 GM Confidential Tremec T56 6-Speed Manual Double cone synchronizers in 3rd and 4th Triple cone synchronizers in 2nd Double cone synchronizers in 3rd and 4th Triple cone synchronizers in 2nd Performance Power

29 GM Confidential Tremec T56 6-Speed Manual Heavy-duty prop shaft increased tube diameter and upgraded CV joints Limited-slip rear differential 3.73:1 final drive ratio Housing features deep cooling fins and cast-in-top grate Heavy-duty prop shaft increased tube diameter and upgraded CV joints Limited-slip rear differential 3.73:1 final drive ratio Housing features deep cooling fins and cast-in-top grate Performance Power

30 GM Confidential Performance Handling

31 GM Confidential Weight Distribution –Front 54% –Rear 46% Weight Distribution –Front 54% –Rear 46% Performance Handling

32 GM Confidential Nürburgring, Germany Performance Handling

33 GM Confidential Nürburgring, Germany Performance Handling

34 GM Confidential Performance Handling

35 GM Confidential Performance-Tuned Suspension Performance Handling

36 GM Confidential Front Suspension Enhancements Stabilizer bar size increased –26.6 mm vs. 23 mm Front spring rate increased 27% –70 N/mm vs. 55 N/mm Front shock monotube diameter increase –46 mm vs. 36 mm Stabilizer bar size increased –26.6 mm vs. 23 mm Front spring rate increased 27% –70 N/mm vs. 55 N/mm Front shock monotube diameter increase –46 mm vs. 36 mm Performance Handling

37 GM Confidential Tower-to-Tower Brace Performance Handling

38 GM Confidential Rear Suspension Hydroformed rear cradle made with thicker gauge steel and steel gusset reinforcements Rear Stabilizer bars increased –21 mm vs. 18 mm Spring rate increased 27% –70 N/mm vs. 55 N/mm Nivomat Shocks Hydroformed rear cradle made with thicker gauge steel and steel gusset reinforcements Rear Stabilizer bars increased –21 mm vs. 18 mm Spring rate increased 27% –70 N/mm vs. 55 N/mm Nivomat Shocks Performance Handling

39 GM Confidential StabiliTrak Senses discrepancy between intended/actual vehicle path Activates appropriate brake to correct the direction No driver interaction required Senses discrepancy between intended/actual vehicle path Activates appropriate brake to correct the direction No driver interaction required Performance Handling

40 GM Confidential Performance Handling StabiliTrak

41 GM Confidential StabiliTrak 4 Driver-Selectable Modes 1.Traction Control and StabiliTrak On 2.Traction Control Off and StabiliTrak On 3.Competitive Driving 4.Traction Control and StabiliTrak Off 4 Driver-Selectable Modes 1.Traction Control and StabiliTrak On 2.Traction Control Off and StabiliTrak On 3.Competitive Driving 4.Traction Control and StabiliTrak Off Performance Handling

42 GM Confidential Brembo Brakes Performance Handling

43 GM Confidential Brembo Brakes Front Brakes –Front vented 14-inch rotors –1.3 inches wide Rear Brakes –Rear vented 14.4-inch rotors –1.1 inches wide Front Brakes –Front vented 14-inch rotors –1.3 inches wide Rear Brakes –Rear vented 14.4-inch rotors –1.1 inches wide Performance Handling

44 GM Confidential Performance-tuned for increased vehicle weight (340 lb.) Steering Enhancements Performance Handling

45 GM Confidential Tech-Talk CTS-V steering gear - nine land system “Lands” are tuning elements or valves within the steering gear Allows engineers to de-sensitize negative steering feedback from bumps CTS-V steering gear - nine land system “Lands” are tuning elements or valves within the steering gear Allows engineers to de-sensitize negative steering feedback from bumps Performance Handling

46 GM Confidential Wheels and Tires 18 x 8.5-inch wheels Goodyear Eagle P245/45R18 W-Rated EMT (Extended Mobility Tires) 18 x 8.5-inch wheels Goodyear Eagle P245/45R18 W-Rated EMT (Extended Mobility Tires) Performance Handling

47 GM Confidential Tire Pressure Monitoring Transmitter sensor in each tire valve stem Receiving modules in vehicle System activates warning light Transmitter sensor in each tire valve stem Receiving modules in vehicle System activates warning light Performance Handling

48 GM Confidential Tire Pressure Monitoring Prep and sell CTS-V with tire pressure at 30 PSI –Factory setting 38 PSI Prep and sell CTS-V with tire pressure at 30 PSI –Factory setting 38 PSI Performance Handling

49 GM Confidential Performance Styling

50 GM Confidential Performance Styling

51 GM Confidential Performance Styling

52 GM Confidential Performance Styling

53 GM Confidential Performance Styling

54 GM Confidential Performance Styling

55 GM Confidential Performance Styling

56 GM Confidential Performance Styling

57 GM Confidential Performance Styling

58 GM Confidential Performance Styling

59 GM Confidential World-Class Quality

60 GM Confidential Safety Cage High-strength steel Side door beams High-strength steel Side door beams Safety & Security

61 GM Confidential Safety & Security

62 GM Confidential Air Bags Driver and front passenger dual-stage frontal air bags Driver and front passenger side-impact air bags Front seat safety belt pretensioners Front-to-rear head curtain air bags Front and rear crush zones Driver and front passenger dual-stage frontal air bags Driver and front passenger side-impact air bags Front seat safety belt pretensioners Front-to-rear head curtain air bags Front and rear crush zones Safety & Security

63 GM Confidential Competitive Comparison

64 GM Confidential BMW M3 Mercedes-Benz C32 AMG Audi S4 CTS-V Competitors Competitive Comparison

65 GM Confidential Marketing Essence –“Power, Precision, Passion” 0 to 60 in 4.8 seconds Marketing Essence –“Power, Precision, Passion” 0 to 60 in 4.8 seconds BMW M3 Competitive Comparison

66 GM Confidential Marketing Essence –“For driving enthusiasts who demand exhilarating performance” 0 to 60 in 4.9 seconds Marketing Essence –“For driving enthusiasts who demand exhilarating performance” 0 to 60 in 4.9 seconds Mercedes-Benz C32 AMG Competitive Comparison

67 GM Confidential Marketing Essence –“Scintillating, Stupendous and Singular” 0 to 60 in 5.3 seconds Marketing Essence –“Scintillating, Stupendous and Singular” 0 to 60 in 5.3 seconds Audi S4 Competitive Comparison

68 GM Confidential BMW M3 Mercedes-Benz C32 AMG Audi S4 CTS-V Competitors Competitive Comparison

69 GM Confidential CTS-V – 5.7L LS6 V rpm 395 lb.-ft rpm CTS-V – 5.7L LS6 V rpm 395 lb.-ft rpm BMW M3 – 3.2L I rpm 262 lb.-ft rpm BMW M3 – 3.2L I rpm 262 lb.-ft rpm Mercedes-Benz C32 AMG – 3.2L Supercharged V rpm 332 lb.-ft rpm Mercedes-Benz C32 AMG – 3.2L Supercharged V rpm 332 lb.-ft rpm Audi S4 – 4.2L V rpm 302 lb.-ft rpm Audi S4 – 4.2L V rpm 302 lb.-ft rpm Competitive Comparison

70 GM Confidential CTS-V Performance 0 to 60 in 4.6 seconds Standing ¼ mile: 13.1 seconds (107 mph) Top speed: 163 mph 0 to 60 in 4.6 seconds Standing ¼ mile: 13.1 seconds (107 mph) Top speed: 163 mph Competitive Comparison

71 GM Confidential Tremec T56 6-Speed Manual with Skip Shift CTS-V Transmission Competitive Comparison

72 GM Confidential CTS-V Tremec T56 6-speed manual with Skip Shift and reverse lockout CTS-V Tremec T56 6-speed manual with Skip Shift and reverse lockout BMW M3 Standard 6-speed manual Optional 6-speed Sequential Manual Gearbox (SMG) BMW M3 Standard 6-speed manual Optional 6-speed Sequential Manual Gearbox (SMG) Mercedes-Benz C32 AMG Standard 5-speed automatic with Touch Shift and AMG SpeedShift driver-selectable comfort mode Manual transmission N/A Mercedes-Benz C32 AMG Standard 5-speed automatic with Touch Shift and AMG SpeedShift driver-selectable comfort mode Manual transmission N/A Audi S4 Standard 6-speed transmission Optional 6-speed Tiptronic automatic with manual mode Audi S4 Standard 6-speed transmission Optional 6-speed Tiptronic automatic with manual mode Competitive Comparison

73 GM Confidential Tremec T56 6-Speed Manual with Skip Shift CTS-V Shift Pattern R Competitive Comparison

74 GM Confidential CTS-V Suspension Front – Independent short/long arm Rear – Independent modified multi-link Larger shocks, springs, stabilizer bars Performance-tuned ride bushings Front and rear cradle reinforcements Front – Independent short/long arm Rear – Independent modified multi-link Larger shocks, springs, stabilizer bars Performance-tuned ride bushings Front and rear cradle reinforcements Competitive Comparison

75 GM Confidential BMW M3 Suspension Front – Independent double-pivot strut type Rear – Independent 4-link M-calibration with stiffened dampers, springs and stabilizer bars Modified rear axle geometry Front – Independent double-pivot strut type Rear – Independent 4-link M-calibration with stiffened dampers, springs and stabilizer bars Modified rear axle geometry Competitive Comparison

76 GM Confidential Mercedes-Benz C32 AMG Suspension Front – Independent 3-link Rear – Independent 5-arm mult-ilink AMG – sport-tuned coil springs, gas-charged shocks and modified stabilizer bars Front – Independent 3-link Rear – Independent 5-arm mult-ilink AMG – sport-tuned coil springs, gas-charged shocks and modified stabilizer bars Competitive Comparison

77 GM Confidential Audi S4 Suspension Front – Independent sport 4-link Rear – Independent trapezoidal link Coil springs, gas-charged shocks and stabilizer bars Front – Independent sport 4-link Rear – Independent trapezoidal link Coil springs, gas-charged shocks and stabilizer bars Competitive Comparison

78 GM Confidential CTS-V StabiliTrak 4 Driver-Selectable Modes 1.Traction Control and StabiliTrak On 2.Traction Control Off and StabiliTrak On 3.Competitive Driving 4.Traction Control and StabiliTrak Off 4 Driver-Selectable Modes 1.Traction Control and StabiliTrak On 2.Traction Control Off and StabiliTrak On 3.Competitive Driving 4.Traction Control and StabiliTrak Off Competitive Comparison

79 GM Confidential BMW M3 Dynamic Stability Control and Traction Control with M Variable Differential Lock Mercedes-Benz C32 AMG Electronic Stability Program (ESP) and Traction Control with Automatic Slip Control (ASC) Audi S4 Electronic Stabilization Program (ESP) incorporates Traction Control BMW M3 Dynamic Stability Control and Traction Control with M Variable Differential Lock Mercedes-Benz C32 AMG Electronic Stability Program (ESP) and Traction Control with Automatic Slip Control (ASC) Audi S4 Electronic Stabilization Program (ESP) incorporates Traction Control CTS-V StabiliTrak with 4 driver-selectable modes and Traction Control with all-speed brake and engine control CTS-V StabiliTrak with 4 driver-selectable modes and Traction Control with all-speed brake and engine control Competitive Comparison

80 GM Confidential CTS-V Performance-tuned, speed-sensitive, power-assisted rack-and-pinion CTS-V Performance-tuned, speed-sensitive, power-assisted rack-and-pinion BMW M3 Engine-speed sensitive with variable assist BMW M3 Engine-speed sensitive with variable assist Mercedes-Benz C32 AMG Rack-and-pinion with variable power assist and integral damper Mercedes-Benz C32 AMG Rack-and-pinion with variable power assist and integral damper Audi S4 Close-ratio rack-and-pinion with variable power assist Audi S4 Close-ratio rack-and-pinion with variable power assist Competitive Comparison

81 GM Confidential BMW M3 4-channel ABS M vacuum-assisted ventilated discs Mercedes-Benz C32 AMG 4-channel ABS vented discs with 4-piston front calipers and 2-piston rear calipers Audi S4 4-channel ABS vacuum power assist discs with Electronic Brake Distribution (EBD) (Brembo Brakes not available on any competitor) BMW M3 4-channel ABS M vacuum-assisted ventilated discs Mercedes-Benz C32 AMG 4-channel ABS vented discs with 4-piston front calipers and 2-piston rear calipers Audi S4 4-channel ABS vacuum power assist discs with Electronic Brake Distribution (EBD) (Brembo Brakes not available on any competitor) CTS-V 4-channel ABS vented discs with 4-piston calipers front & rear and performance brake linings CTS-V 4-channel ABS vented discs with 4-piston calipers front & rear and performance brake linings Competitive Comparison

82 GM Confidential Competitive Comparison

83 GM Confidential Competitive Comparison

84 GM Confidential BMW M3 Competitive Comparison

85 GM Confidential Mercedes-Benz C32 AMG Competitive Comparison

86 GM Confidential Audi S4 Competitive Comparison

87 GM Confidential Competitive Comparison

88 GM Confidential Competitive Comparison

89 GM Confidential BMW M3 Competitive Comparison

90 GM Confidential Mercedes-Benz C32 AMG Competitive Comparison

91 GM Confidential Audi S4 Competitive Comparison

92 GM Confidential $56,000 $54,000 $53,000 $52,000 $51,000 $50,000 $58,000 $57,000 $55,000 ‘04 Cadillac CTS-V $51,195 ’04 Mercedes C32 AMG $56,510 ’04 Mercedes C32 AMG $56,510 ’03 BMW M5 $73,670 ’04 BMW M3 $54,714 CTS-V Competitive Pricing ’04 Audi S4 $51,670 Comparably Equipped to Future Vehicle Competitive Comparison

93 GM Confidential Selling CTS-V

94 GM Confidential Consultative Sales Process 1.Reception 2.Interview 3.Selective walkaround presentation 4.Product demonstration 5.Purchase consultation 6.Delivery 7.Follow-up 1.Reception 2.Interview 3.Selective walkaround presentation 4.Product demonstration 5.Purchase consultation 6.Delivery 7.Follow-up Selling CTS-V

95 GM Confidential Selling CTS-V


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