Presentation on theme: "SAP Best Practices for CRM"— Presentation transcript:
1SAP Best Practices for CRM Solution MapSAP Best Practices for CRM
2Scope Definition of SAP Best Practices for CRM V1.701 This presentation describes the business scenario scope of SAP Best Practices for CRM V1.701 based upon the business map of SAP CRM 7.0 EHP1.Process categories (for example, Partner Channel Management) and main processes (for example, Case Management) not covered by SAP Best Practices for CRM V1.701 are „grayed out“.Processes not covered by SAP Best Practices for CRM V1.701 are not listed.
3Contents 1. SAP CRM Enterprise SAP CRM Interaction Center 1.1. Marketing1.2. Sales1.3 ServiceSAP CRM Interaction Center2.1. Telemarketing2.2. Telesales2.3 Customer Service2.4 IC Management
4SAP Best Practices for CRM Solution Scope MarketingWeb ChannelInteraction CenterPartner Channel ManagementMarketing Resource ManagementSegmentation & List ManagementCampaignManagementReal-Time Offer ManagementLeadManagementLoyalty ManagementTrade Promotion ManagementBusiness Communication ManagementSalesSales Planning & ForecastingSales Performance ManagementTerritory ManagementAccounts & ContactsOpportunity ManagementQuotation & Order ManagementPricing & ContractsIncentive & Commission ManagementTime & TravelServiceServiceSales & MarketingService Contracts & AgreementsInstallations & MaintenanceCustomer Service & SupportField Service ManagementReturns & Depot RepairWarranty & Claims ManagementService Logistics & FinanceService Collaboration, Analytics, OptimizationE-Commerce functionality covered by solution SAP BP for ERP E-Commerce V1.603Not included in CRM Functionality in SAP Business All-in-One, but available as separate Best Practices solutionIncluded in CRM Functionality in SAP Business All-in-One*Part of SAP CRM standard [can be added]* To get details on the functionality covered within these scenarios please refer to the following slides
5SAP Customer Relationship Management Marketing Marketing Resource ManagementSegmentation & List ManagementCampaign ManagementReal-Time Offer ManagementLead ManagementI,SI,SI,SMultiple Data Source Access (S5, S4, S2)Campaign Planning (S5, S4, S2, S3)Multiple Interaction Channels (S5, S4, S2)High Speed Data Search (S5, S4, S2)Marketing Calendar (S5, S4, S2)Automated Qualification (S5, S4, S2)Multichannel Campaign Execution (S5, S4, S2)Preview Lists (S5, S4, S2)Rule-based Distribution (S5, S4, S2)Pre-Filtered/Personalized Attribute Lists (S5, S4, S2)Personalized (E)Mails (S5, S4, S2)Mass Generation (S5, S4, S2)Sampling and Splitting (S5, S4, S2)Call Lists (S5, S4, S2)Automatic Generation of Follow-Up Activities (S5, S4, S2)Embedded Predictive Modeling (S5, S4, S2, S3)Campaign Analysis (S5, S4, S2, S3)Lead Surveys (S5, S4, S2)Personalized Filters (S4, S5, S2)Lead Analysis (S5, S4, S2, S3)Quick Counts (S5, S4, S2)Segment Deduplication (S5, S4, S2)Suppression Filters (S5, S4, S2)Target Group Optimization (S5, S4, S2, S3)Clustering (S5, S4, S2, S3)Data Mining (S5, S4, S2, S3)Decision Trees (S5, S4, S2, S3)List Management - List Format Mapping (S5, S4, S2)SAP Product AvailableSAP Product Available with Future ReleasesFuture FocusPartner Product AvailablePartner Product Available with Future ReleasesCollaborative Business Map AvailableSxx, Vxx, Bxx SAP Product & ServicePxx Partner ProductFor more information see: