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De-Coding the Emerging Generation in Asia by Michael McQueen
Generations of the 20 th Century DescriptionBirth yearsCurrent age BuildersEarly 1900s – mid 1940sOver 66 Baby BoomersMid 1940s – Mid 1960s47 – 66 Generation XMid 1960s – Early 1980s31 – 46 Generation YEarly 1980s – Late 1990s12 – 30 Generation ZLate 1990s - ?Age 10 & under © 2011 Michael McQueen P:
© 2011 Michael McQueen P:
Why is all this significant? Paradigms © 2011 Michael McQueen P:
Seeing the world through their eyes © 2011 Michael McQueen P:
Why bother? © 2011 Michael McQueen P: percent of Vietnam’s population are under age 30 In China, there are 200 million people between the aged Over half of India’s one billion people are under the age of 25 Japan has around 15 million Gen Ys
6 areas of Paradigm Rift 1.Concept of Truth 2.Assumptions of Respect 3.Communication © 2011 Michael McQueen P:
My smmr hols wr CWOT B4 we usd 2 go 2 HK 2C my bro his GF & thr 3 kds FWIW ILHK - its gr8 GTG PAW © 2011 Michael McQueen P:
My smmr hols wr CWOT. B4, we usd 2 go 2 HK 2C my bro, his GF & thr 3 kds. FWIW, ILHK - its gr8. GTG, PAW My summer holidays were a complete waste of time. Before, we used to go to Hong Kong to see my brother, his girlfriend and their 3 screaming kids. For what its worth, I love Hong Kong - it’s a great place. Got to go, parents are watching. “Y use 179 letters if I can use 72?” © 2011 Michael McQueen P:
6 areas of Paradigm Rift (cont.) 4.The Value of Patience 6. Work Ethic 7. Loyalty © 2011 Michael McQueen P:
2 keys to Engaging Gen Y 1. Put Relationship Before Role 2. Focus on Outcomes Not Process © 2011 Michael McQueen P:
Michael McQueen The Nexgen Group Pty Ltd ___________________________________________________ For more information: Phone: © 2011 Michael McQueen P:
Making Sense of Generation Y by Michael McQueen. Generations of the 20 th Century DescriptionBirth yearsCurrent age BuildersEarly 1900s – mid 1940sOver.
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