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1 In-Class Exercise 1 (cont.) society in East Asia consumers behaviors cultural anthropology research global influence of culture societal/social change.

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Presentation on theme: "1 In-Class Exercise 1 (cont.) society in East Asia consumers behaviors cultural anthropology research global influence of culture societal/social change."— Presentation transcript:

1 1 In-Class Exercise 1 (cont.) society in East Asia consumers behaviors cultural anthropology research global influence of culture societal/social change McDonald's cultural differences ethnography American culture

2 2 Exercise: The Professor and the Madman Consider all types of subject concepts: Topics Names of: Persons Corporate bodies Geographic areas Time periods Titles of works

3 3 The Process of Subject Analysis Learned Requires supervision and ongoing training Involves understanding, reasoning, creativity, perception and judgment Practice and persistence Time-consuming and expensive Not production line work

4 4 Šauperl’s Model 1. Examination of the document with identification of tentative headings 2. Search for subject headings with identification of candidate subject headings 3. Review and selection of candidate subject headings 4. Assignment of subject headings and class numbers

5 5 Searching for subject headings: Checking the thesaurus Familiarity with thesaurus (its structure and navigation) Familiarity with topic (understanding its terminology and the hierarchy of terms)

6 6 Example 1 Title: Revolution in clay : the Marer Collection of Contemporary Ceramics Pottery is a narrower term for Ceramics Art pottery is a narrower term for Pottery Familiarity with these terms and their usage in the thesaurus is critical to matching the topic with the subject heading

7 7 Example 2 Title: Copyright licensing regimes covering retransmission of broadcast signals Copyright licensing is a narrower term of Copyright Copyright – Broadcasting rights is also an established subject heading in LCSH

8 8 Searching for subject headings: Checking the catalog Search under: Candidate subject headings to see if similar titles are found or if there are other related subject headings often assigned at same time Author to see if similar works have received the same candidate subject headings Associated call numbers to see if similar works receive same subject headings

9 9 Searching for subject headings: Checking the catalog (cont.) Useful if unfamiliar with topic Can also be used to search for classification of similar works

10 10 Searching for subject headings: Checking the catalog (cont.) Example: Works with the subject heading “ Dairy cattle ” may also have: Dairying, Milk production, or Cattle – Housing

11 11 Searching for subject headings: Checking the catalog Drawbacks of this technique: Obsolete subject headings and classification numbers Incorrectly applied subject headings or correctly applied when narrower terms not available Work in hand may not truly match what is found

12 12 Unfamiliar Subjects Consult: Reference works Internet Experts Colleagues Subject Cataloging Manual: Subject Headings

13 13 Nonlinear Process WorkLCSH Reference worksCatalog InternetSCM:SH

14 14 Learning to Read the MARC21 Record Each field has a tag, indicators, and subfields marked with a delimiter symbol Examples: 050 b4 QC23.4 $b.A b0 Dairy cattle $v Congresses.

15 15 Learning to Read the MARC21 Record (cont.) 05X-090 fields reserved for classification numbers 050 specifically for Library of Congress Classification 2 nd indicator 0 specifies LCCS number assigned by LC for its holdings 2 nd indicator 4 specifies LCCS-like number assigned by another library

16 16 Learning to Read the MARC21 Record (cont.) 6XX fields record subject access points: Topical headings Name headings (personal and corporate) Geographic headings Titles of works as subjects 2 nd indicator of 0 = LCSH or LCSH- compatible heading

17 17 MARC21 Concise Format for Bibliographic Data Details on the meanings of tags, indicators, and subfields can be found in: cbdhome.htmlhttp://lcweb.loc.gov/marc/bibliographic/e cbdhome.html.

18 18 LIBRARY OF CONGRESS CLASSIFICATION OUTLINE html (URL also appears in the syllabus)

19 19 Assignment Due March 23! Print out 5 MARC records of your choice from LC catalog at For all 05X-09X and 6XX fields, write the meaning of the content designators Using LC Classification Outline, write the closest verbal equivalent for the class number Using LCSH, search the heading and highlight if it is found exactly

20 20 Example Z666.5 $b.C Z666.5 = Library science. Information science Metadata. 650=Subject added entry, topical term Blank 1 st indicator=??? 0 2 nd indicator=??? $a = ???


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