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1. 2 IGA Integrated Marketing Components IGA Brand Meaning Community Connections Shared Beliefs (Causes) IGA Exclusive Brand IGA Retailer Media – Circulars/Cable/Broadcast.

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Presentation on theme: "1. 2 IGA Integrated Marketing Components IGA Brand Meaning Community Connections Shared Beliefs (Causes) IGA Exclusive Brand IGA Retailer Media – Circulars/Cable/Broadcast."— Presentation transcript:

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2 2 IGA Integrated Marketing Components IGA Brand Meaning Community Connections Shared Beliefs (Causes) IGA Exclusive Brand IGA Retailer Media – Circulars/Cable/Broadcast IGALink Digital Media

3 3 IGA Integrated Marketing Components IGA Brand Meaning Community Connections Shared Beliefs (Causes) IGA Exclusive Brand Nationwide Shopper Values IGA Retailer Media – Circulars/Cable/Broadcast IGALink Digital Media Performance Insights

4 What is it? A program to organize IGA Retailers as a single marketing entity, leveraging their combined sales volume to increase individual store sales 4

5 What is it? A program to organize IGA Retailers as a single marketing entity, leveraging their combined sales volume to increase individual store sales 5

6 6 Amplifying the Power of IGA! Coast-to-coast & Border-to-border Relationships aligned for growth Positioned to drive performance Advertise nationally and locally

7 How It Works 7 1.IGA develops offers with Red Oval Partners 2.Participating IGA Retailers promote offers 3.IGA reports results to Red Oval Partner 4.Retailers are reimbursed by IGA

8 How It Works 8 1.IGA develops offers with Red Oval Partners 2.Participating IGA Retailers promote offers 3.IGA reports results to sponsor 4.Retailers are reimbursed by IGA

9 IGA Hometown Proud Offers  Available exclusively to participating IGA Retailers  Relevant across all stores  Funded from shopper marketing programs  Winning based on the “sell” not the “buy” 9

10 The Pacesetter  Sponsored by the J.M. Smucker Company  Shoppers save $5 while building basket-size by $15!  Building on success in 2012  Details available on IGA Alliance website 10

11 Performance to Win  Participating Retailers promote IGA Hometown Proud Offers – To increase store sales – To function as a virtual chain 11

12 How It Works 12 1.IGA develops offers with Red Oval Partners 2.Participating IGA Retailers promote offers 3.IGA reports results to Red Oval Partner 4.Retailers are reimbursed by IGA

13 Insight (Measurement) Is the Key  Item sales data consolidated from all stores  Store sales data is treated as confidential  Reimbursement is based on each store’s reported sales  Performance Insights leverage bigger and better offers 13

14 How the Cash Flows  IGA promptly invoices the Red Oval Partner using reports from the IGA Performance Insights database  IGA promptly reimburses each store for its individual performance following receipt of the funds from the Red Oval Partner 14

15 Become a “Participating Retailer”  Register – IGA Retailer Participation Agreement – reach |influence Agreement  Implement – No new software or hardware 15

16 Registration & Implementation 16 Registration Survey at igasurvey.com POS Survey at pos.igasurvey.com

17 Registration & Implementation Timeline APRILMAYJUNEJULYAUGUSTSEPTEMBER LDC Updates Webinars Website PowerPoint Brochure 17

18 Registration & Implementation Timeline APRILMAYJUNEJULYAUGUSTSEPTEMBER LDC Updates Webinars Website PowerPoint Brochure HTP Offer 18

19 Registration & Implementation Timeline APRILMAYJUNEJULYAUGUSTSEPTEMBER LDC Updates Webinars Website PowerPoint Brochure 60 day order & ad leadHTP Offer 19

20 Registration & Implementation Timeline APRILMAYJUNEJULYAUGUSTSEPTEMBER LDC Updates Webinars Website PowerPoint Brochure Retailer Reg & Imp for Sept 60 day order & ad leadHTP Offer 20

21 Registration & Implementation Timeline APRILMAYJUNEJULYAUGUSTSEPTEMBER LDC Updates Webinars Website PowerPoint Brochure Retailer Reg & Imp for Sept 60 day order & ad leadHTP Offer Retailer Reg & Imp for Oct60 day order & ad lead 21

22 Registration & Implementation Timeline APRILMAYJUNEJULYAUGUSTSEPTEMBER LDC Updates Webinars Website PowerPoint Brochure Retailer Reg & Imp for Sept 60 day order & ad leadHTP Offer Retailer Reg & Imp for Oct60 day order & ad lead Retailer Reg & Imp for Nov60 day order 22

23 Registration & Implementation Timeline APRILMAYJUNEJULYAUGUSTSEPTEMBER LDC Updates Webinars Website PowerPoint Brochure Retailer Reg & Imp for Sept 60 day order & ad leadHTP Offer Retailer Reg & Imp for Oct60 day order & ad lead Retailer Reg & Imp for Nov60 day order Retailer Reg & Imp for Dec 23

24 Complete Communications Program  Now – igasurvey.com igasurvey.com – Area Directors – IGA Alliance website IGA Alliance website – Webinars  May 1! – Direct Mail – Trade PR – Independent View – IGA eNews

25 25 Amplifying the Power of IGA! Coast-to-coast & Border-to-border Relationships aligned for growth Trusted to safeguard data Advertise nationally and locally

26 Q & A 26


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