Presentation is loading. Please wait.

Presentation is loading. Please wait.

Impact de la Crise financière sur l'industrie Automobile

Similar presentations


Presentation on theme: "Impact de la Crise financière sur l'industrie Automobile"— Presentation transcript:

1 Impact de la Crise financière sur l'industrie Automobile
Impact of the Financial Crisis on the Automotive Industry BALEIZAO Frederic BRIE Helene ASSELIN DE WILLIENCOURT Loic LASSEY Wyclief MERINO VALDIVIA Daniel ORIEULX DE LA PORTE Matthieu RONVAUX Philippe The Pound Group Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

2 Impact de la Crise financière sur l'industrie Automobile
PLAN BEFORE: Overview of the industry before the crisis DURING: Reasons of the crisis and impact on the industry THE RESCUE: Measures to end the crisis THE FUTURE: Strategies and stakes of tomorrow Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

3 Impact de la Crise financière sur l'industrie Automobile
FOREWORD Interviews & sources Interview of Bernard CASIN: Gadz, président du groupe professionnel de l’automobile à la Soce Interview of Françoise Vannobel – PSA Directrice animation projets transversaux du groupe Conference at the IFP School “ Carrières et motorisations de demain” Books, magazines et web sites These references will be quoted during the presentation effzef Vef Zefe Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

4 Impact de la Crise financière sur l'industrie Automobile
BEFORE : Overview of the industry before the crisis Some key figures of the Automotive Industry in 2006 IN THE WORLD effzef Vef Zefe BEFORE DURING THE RESCUE THE FUTURE 40 % 69.3M 50M Increase of worldwide production in 15 years Number of vehicles produced +4.2% private cars IN OCEANIA-ASIA IN EUROPE  Les indicateurs conjoncturels : Industrie : opinion des entrepreneur, emploi, production ind. Echange ext. ; turnover Consommation : prix à la consommation, dépense de la consommation, opinion des ménages Insérer graphe de l’évolution de la consommation à partir de 2007 La construction automobile comprend quatre activités principales : . les voitures particulières avec les voitures de tourisme et les voitures de type break (NAF 341Z) ; . les véhicules utilitaires, comprenant les véhicules dérivés (fourgonnettes et camionnettes), les véhicules industriels de plus de cinq tonnes de poids total et les véhicules utilitaires divers (cars, autobus et tracteurs routiers) (NAF 341Z) ; . la carrosserie automobile (NAF 342A) ; . les caravanes et remorques de tourisme (NAF 342B). . les voitures particulières avec les voitures de tourisme et les voitures de type break (NAF 341Z) ; . les véhicules utilitaires, comprenant les véhicules dérivés (fourgonnettes et camionnettes), les véhicules industriels de plus de cinq tonnes de poids total et les véhicules utilitaires divers (cars, autobus et tracteurs routiers) (NAF 341Z) ; . la carrosserie automobile (NAF 342A) ; . les caravanes et remorques de tourisme (NAF 342B). Automobile Définitions +60% cars since 2000  7.2 M cars in China in 2006 Toyota=1st word constructor at the 1st semester 2007 (for all vehicles) better than GM More than1M employees Turnover > 500B€  21,4 M vehicles in 2006=+2.8% Range: 1st Germany/ 2nd France/ 3nd Spain/UK  ¼ car manufactured in East Europe; Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

5 BEFORE : Overview of the industry before the crisis
The Automotive Industry in different world regions in 2006 Toyota (Toyota, Lexus et Daihatsu) :  923 069 General Motors (Chevrolet, Opel, etc.) :  259 520 Volkswagen AG (Volkswagen, Audi, etc.) :  964 004 Alliance Renault-Nissan (Renault, Nissan, etc.) :  926 857 Ford Motor Company (Ford, Mazda, etc.) :  731 286 Honda (Honda et Acura) :  868 546 Hyundai Kia Automotive Group (Hyundai et Kia) :  578 374 PSA (Peugeot et Citroën) :  024 863 Suzuki :  284 139 Fiat Group (Fiat, Lancia, etc.) :  990 715 GERMANY FRANCE SPAIN effzef Vef Zefe BEFORE DURING THE RESCUE THE FUTURE 10 first leaders=10% of the total production Main Suppliers (turnover>10M€): Denso, Delphi, Visteon, Valeo, Faurecia, Magna International 21000 vehicles produced in 2006 Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

6 Impact de la Crise financière sur l'industrie Automobile
BEFORE : Overview of the industry before the crisis Globalization and strategies before the crisis Globalization of the production More and more assembly in developing country Japanese companies settle in Europe European constructors (Renault, PSA) settle in East of Europe. Automotive and ecology Electric cars: many projects dismissed GPL cars: Important parks in Corea, Poland, Netherland, Italy/ Few in France Biocaburant: not optimized technology Automotive industry in France 3/4 vehicles sold abroad 14% of the industrial national turnover (not including the energy industry) -3% of employees since 2005 5.5B€ investment abroad worldwide +4.1% in 2006 3B€ investment in France -14% in 2006 Strategy of French groups: Turn to East countries PSASlovaquie & Tcheck republic Renault Nissan Roumania/ Russia/ South of America effzef Vef Zefe BEFORE DURING THE RESCUE THE FUTURE PSA also present in BRIC Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

7 Impact de la Crise financière sur l'industrie Automobile
DURING: Reasons of the crisis and impact on the industry Financial Impact BEFORE DURING THE RESCUE THE FUTURE Impact of the financial crisis effzef Vef Zefe Crisis of the credit The organization in tense stream of the sector Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

8 Impact de la Crise financière sur l'industrie Automobile
DURING: Reasons of the crisis and impact on the industry Deficient Management BEFORE DURING THE RESCUE THE FUTURE Massive over-production effzef Vef Zefe Massive over-investment In the USA : industry too specialized Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

9 Impact de la Crise financière sur l'industrie Automobile
DURING: Reasons of the crisis and impact on the industry Ecological problem BEFORE DURING THE RESCUE THE FUTURE Price of Petroleum effzef Vef Zefe Automobile manufacturers pay their delay in environmental protection today Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

10 Impact de la Crise financière sur l'industrie Automobile
DURING: Reasons of the crisis and impact on the industry Impact of the automotive crisis BEFORE DURING THE RESCUE THE FUTURE Massive drop in cars’ sales effzef Vef Zefe Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

11 Impact de la Crise financière sur l'industrie Automobile
DURING: Reasons of the crisis and impact on the industry Impact of the automotive crisis Massive over-production (2 million cars per year in Europe)  Objective: Maintain equity Companies have tried to save money by every possible ways  Drop of cars production up to 50% in some factories Sources: Françoise Vannobel, PSA & Le journal des Finances effzef Vef Zefe BEFORE DURING THE RESCUE THE FUTURE Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

12 Impact de la Crise financière sur l'industrie Automobile
THE RESCUE: Measures to end the crisis Governments Aids In France: “Prime à la casse”  Cars older than 10 years could be changed by another one emitting max. 161 gCO2/km with 1000€ of financial help. Temporal rescue measure. Jan’10  700€ ; July’10  500€. Similar aid-plans in Europeans countries (Spain, Germany, Italy,…). In EEUU only financial aids for car manufacturers ( M$ for GM and Chrysler). Lack of strategy plans. In China  No automobile breakdown (2nd Trimester: 10 % increase in sales). They consolidate their 1st world position as car industry. BEFORE DURING THE RESCUE THE FUTURE Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

13 Impact de la Crise financière sur l'industrie Automobile
THE RESCUE: Measures to end the crisis Corporate strategies Drop production to drop dead-stock Readjust of employees Drop unnecessary spending (travels, sponsoring, meetings, …) Decrease budget in R&D and marketing Environmental strategy – Eco-brand effzef Vef Zefe BEFORE DURING THE RESCUE THE FUTURE PSA case study: Likely alliance with Mitsubishi Expansion to foreign markets RENAULT case study: Offshoring: Morocco. Closing threat to take governments aids (f.e. Valladolid plant). Big investment in electrical cars. Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

14 Impact de la Crise financière sur l'industrie Automobile
THE RESCUE: Measures to end the crisis Aids for suppliers Since start of economical breakdown  Very big aid plan for suppliers of each big car manufacturer: Continuous advice coaching Financial support “Plate-forme automobile”: Manufacturer – Supplier – Government work in the future of car industry effzef Vef Zefe BEFORE DURING THE RESCUE THE FUTURE PSA case study: Partnership program with 15 strategic suppliers (guaranties for R&D projects, …) Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

15 Impact de la Crise financière sur l'industrie Automobile
THE FUTURE : Strategies and stakes of tomorrow The car of tomorrow Tomorrow’s car will have to be: Cheap Energy efficient Environmental Friendly effzef Vef Zefe The U turn ... But towards which direction ? BEFORE DURING THE RESCUE THE FUTURE A more global issue: MOBILITY Different needs between Paris and the Indian countryside The Solution = A mix of all available solutions In Europe, “ a 300€/month rate comprising 1000km, the car, the battery and the energy” (1) IFP Conference Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

16 Impact de la Crise financière sur l'industrie Automobile
THE FUTURE : Strategies and stakes of tomorrow The industry of tomorrow Mature markets Booming markets effzef Vef Zefe BEFORE DURING THE RESCUE THE FUTURE INSEE Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

17 Impact de la Crise financière sur l'industrie Automobile
THE FUTURE : Strategies and stakes of tomorrow The industry of tomorrow In mature markets - Avoid overproduction - Concentrate on activities with higher added value (1) R&D, Style - A perfect testing ground for new high tech solutions due to higher requirements effzef Vef Zefe BEFORE DURING THE RESCUE THE FUTURE In booming markets - Integrate new markets and customers Via new alliances (PSA/Mitsubishi, Renault/Bajaj, ...) - Increase volume of sales to counter attack low margins (2) - Have assembly lines close to the selling point F. Vannobel, PSA P. Casin, Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

18 Impact de la Crise financière sur l'industrie Automobile
THE FUTURE : Strategies and stakes of tomorrow The industry of tomorrow And more globally: - Anticipate demands better 18 to 30 months to launch model “in an industry that has a large irrational part” Rethink way of operating with suppliers Resource issues (lithium, copper, ...) (1) Depletion of certain key resources Greedy safe-keeping of certain countries effzef Vef Zefe BEFORE DURING THE RESCUE THE FUTURE P. Casin, Impact de la Crise financière sur l'industrie Automobile Groupe POUND –

19 THE END Thank you for your attention Any questions ?
Impact de la Crise financière sur l'industrie Automobile Groupe POUND –


Download ppt "Impact de la Crise financière sur l'industrie Automobile"

Similar presentations


Ads by Google