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Jim Schwab Global Alliances Director, Clarabridge +1.585.261.9433.

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Presentation on theme: "Jim Schwab Global Alliances Director, Clarabridge +1.585.261.9433."— Presentation transcript:

1 Jim Schwab Global Alliances Director, Clarabridge

2 2 © 2011 Clarabridge ® Clarabridge at a Glance Leading provider of Text Analytics for unstructured content Industry Thought Leader 7 th fastest growing software company 1 1 Inc. 500 Representative Customers Market Leader Market Favorite  Drive Value for our customers Advanced, End User Friendly Technology Industry Expertise Experience and Best Practices  100% Focus on CEM/VOC  200+ CEM projects  Proven Multi-Source Solution  Enterprise Standard across Fortune 1000

3 3 © 2011 Clarabridge ® Explosion of Feedback Data

4 4 © 2011 Clarabridge ® Universal Customer Analytics

5 5 © 2011 Clarabridge ® Transforming Feedback into Insight

6 6 © 2011 Clarabridge ® Auto classification and sentiment scoring drive reporting Unstructured content is organized into category themes, fine tuned for your client’s business Each word is scored for sentiment that is tuned for your client’s unique business & language

7 7 © 2011 Clarabridge ® Complete Spectrum of Customer Sentiment Every clause, each verbatim, across all sources scored and tuned Please provide any additional details Suscipit ullamcorper ullamcorper, populus exputo letatio bene. Suscipit brevitas, tamen gilvus decet pagus exputo antehabeo, comis. Pagus melior, suscipere utrum reprobo luptatum facilisis roto illum lobortis. Et usitas te vereor gemino ut, capto fatua secundum blandit immitto ut. Usitas ulciscor illum vel ex eu ventosus facilisi mara plaga nisl antehabeo. The beds were too soft, but the manager was kind. In praesent inhibeo odio vero augue zelus eros dignissim neo ut damnum consequat iusto. Wisi ea ymo augue, indoles letatio, dignissim. Conventio oppeto proprius vel loquor bis gravis qui iriure indoles commoveo feugait brevitas. Suscipit ullamcorper ullamcorper, populus exputo letatio bene. Suscipit brevitas, tamen gilvus decet pagus exputo antehabeo, comis. Pagus melior, suscipere utrum reprobo luptatum facilisis roto illum lobortis. Et usitas te vereor gemino ut, capto fatua secundum blandit immitto ut. Usitas ulciscor illum vel ex eu ventosus facilisi mara plaga nisl antehabeo. In praesent inhibeo odio vero augue zelus eros dignissim neo ut damnum consequat iusto. Name: Location ID: Date of Visit: 05/23/2011

8 8 © 2011 Clarabridge ® Partnership Programs 1.Alliance (referral) Simple and easy, get us working together 10% referral fee Access to Clarabridge eval environment Commercial enablement, access to partner kit, training to enable early stage conversations for lead gen activities 2.Resell 20-40% discount off list depending on many variables Customized contract to partner requirements 3.OEM Embed Clarabridge technology Highly customized contracts

9 9 © 2011 Clarabridge ® Alliance referral program What does this look like in practice? 1.Indentify complementary joint value prop….write it down 2.*Lead gen activities, eg. Account planning Best to find a few friendly partner clients to “try out” our joint value proposition 3.Close collaboration in the beginning and ongoing communication is important Initial client conversations take place with support from Jim Schwab 4.Lead identified Bring in Clarabridge sector expert and agree joint approach 5.Clarabridge works deal through sales process Implementation, training and ongoing support work is driven by #1 (above) *Other possibilities: participation in CB marketing events, intro to sales team, build relationships with CB account managers

10 10 © 2011 Clarabridge ® Clarabridge sales channels Partners Technology / Telco Retail / CPG Manufacturing Travel / Hospitality Financial / Insurance International Direct enterprise sales teamOEM partners

11 11 © 2011 Clarabridge ® Partner Ecosystem OEM, Resellers & Alliance

12 Integration API Enhancements Salesforce Connector

13 13 © 2011 Clarabridge ® Clarabridge How do I get data into\out of Clarabridge? Files DB Access ETL Tools Connectors APIs Adhoc Upload API DB Extracts APIs Report APIs Event Handler Trigger actions to external systems Reports Excel from Navigator Clarabridge UI BI solutions Micostrategy Cognos Business Objects m any others….

14 14 © 2011 Clarabridge ® API Enhancements  Categorization API  Create a model using Theme Detection  Reporting API  Create reports using Words & Relationships  Create project-wide reports  Dataflow API  Monitor dataflow completion via an API New API Services Available in 5.0:

15 15 © 2011 Clarabridge ® Salesforce Connector  Joint Salesforce and Clarabridge customers can now analyze their data directly in Navigator  Measure Voice of the Customer initiatives by including your support data  Full data pulls and specific keyword searches are supported  Suggestion: Start with the “Customer Support” Industry Standard Template to effectively analyze your data

16 THANK YOU! Jim Schwab Global Alliances Director, Clarabridge


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