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Навигация Silva Компаса. Компаса Outdoor Для ориентирования на местности Легкое считывание показаний.

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Presentation on theme: "Навигация Silva Компаса. Компаса Outdoor Для ориентирования на местности Легкое считывание показаний."— Presentation transcript:

1 Навигация Silva Компаса

2 Компаса Outdoor Для ориентирования на местности Легкое считывание показаний

3 Outdoor compasses (RRP in Euro)

4 Racing compasses (RRP in Euro)

5 Metro Компас Водонепроницаемость IPX7 Стильный аксессуар Карабин в комплекте 5 разных цветов 5 цветов: Зеленый, Черный, Голубой, Розовый, Белый РРЦ: 10 Евро

6 Field / Field Компас Field Идеален для обучения Любительский компас для ориентирования 360 degrees where the current bearing is discretely shown to minimize confusion Colour System and Graphics Safety lanyard included RRP: 24 EUR Field Also includes scales 1:25000 / 1:50000 Declination adjustments possible RRP: 24 EUR

7 Ranger/ Ranger S/ Ranger SL Compass Ranger Sapphire jewel bearing 1:25, 1:50 and mm scales Tactile grip Magnifying lens Safety lanyard Declination adjustments possible For night use RRP: 27 EUR Ranger S Extra large sighting mirror RRP: 32 EUR Ranger SL Safety pin included – possible to attach to clothing for hands free navigation RRP: 26 EUR

8 Expedition/ Expedition S Compass Expedition Sapphire jewel bearing Declination adjustment Luminous navigation 1:25, 1:40 and 1:50 and GPS scales Clinometer Tactile grip Magnifying lens Marking hole Silicon feet Safety lanyard RRP: 42 EUR Expedition S Also includes sighting mirror RRP: 63 EUR

9 Speciality compasses

10 Adventure compasses Compasses specially adapted for kayaks, boats and 4x4 vehicles Special attachments to sit securely and be red at speed Compass 58 Compass 58 kayak

11 Military compasses Silva offers a range of compasses suitable for military purposes Compass /360 Compass 15TDCL SERE

12 Professional instruments Measuring angles, vertical and horisontal For users such as forestors, geologists, engineers and the military Sightmaster - Lensatic - Prismatic Clinomaster - Lensatic - Prismatic Surveymaster - Lensatic

13 In-store support Outdoor compasses

14 Wall/desktop display Navigation Fits 4 compass models Adoptable to any model mix thanks to interchangeable info signs Info based on the icon system=no need for local language adaptation Comes with desk stand foot AND slat wall attachment Price: 20 EUR Net/Net

15 Metro PDQ (5x5 pcs) 5 x 5 pcs of Metro compasses included Desktop display Fun and impulse-buy creating Easy to place on limited areas Size 320 x 150 cm Price 27 EUR Net/Net

16 Sales pack suggestions Navigation Sporting goods store ADVANCED Purchase value – 604 EUR Gross Profit – 604 EUR (50,0%) Wall area – 0,215 m2 Inventory turns – 2 Total turnover EUR Total profit – EUR Profit/m2 – EUR x10 x5

17 Sales pack suggestions Navigation Sporting goods store BASIC Purchase value – 521 EUR Gross Profit – 521 EUR (50,0%) Wall area – 0,146 m2 Inventory turns – 2 Total turnover EUR Total profit – EUR Profit/m2 – EUR x10 x5

18 Sales pack suggestions Navigation Outdoor store EXPERT Purchase value – EUR Gross Profit – EUR (50,0%) Wall area – 0,292 m2 Inventory turns – 2 Total turnover EUR Total profit – EUR Profit/m2 – EUR x10 x20 x10 x5 x10

19 x5 Sales pack suggestions Navigation Outdoor store BASIC Purchase value – 552 EUR Gross Profit – 552 EUR (50,0%) Wall area – 0,275 m2 Inventory turns – 2 Total turnover EUR Total profit – EUR Profit/m2 – EUR x5 x10

20 Marketing highlights

21 Navigation marketing focus SOFT/Swedish Orienteering Federation Team Silva Local heroes and ambassadors Packaging – new design with activity icons In-store material Web – show our heritage and know how/leadership, navigation help, instruction movies, consumer challenges and more PR in target media to get editorials

22 Navigation ad template

23 Спасибо за внимание!


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