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Bravuris 4x4 Agenda Brand 4x4 market Technical highlights Product launch.

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Presentation on theme: "Bravuris 4x4 Agenda Brand 4x4 market Technical highlights Product launch."— Presentation transcript:

1

2 Bravuris 4x4 Agenda Brand 4x4 market Technical highlights Product launch

3 Brand

4 Bravuris 4x4 Brand History 1924 Manufacture of Wellington boots in Czechoslovakia under the name Bata 1934 Start of tyre production for the company's own fleet of vehicles, because of the high cost of importing tyres 1945 Ba ta, Ru bena and M itas, the three leading Czech tyre manufacturers, merge to form the BARUM company 1967 The first radial tyres are produced in Zlín 1992 Barum Otrokovice and Continental AG form the joint venture 'Barum Continental s.r.o.' 1997 Barum tyres are actively sold throughout Western Europe 2004 The brand begins to expand internationally outside Europe 1972 Start of production at the new tyre plant in Otrokovice

5 Bravuris 4x4 BA TA M ITAS RU BENA The name Barum was created in 1945 through the merger of the three largest Czech tyre manufacturers. Brand Origins of the name

6 Bravuris 4x4 Barum tyres were developed specifically for high mileage performance, combined with very balanced driving characteristics. The attractive purchase price is achieved through extremely efficient high- tech tyre production in one of Europe's most modern factories. The outstanding balance between price and performance is what gives the Barum brand its strong and expanding market position in the budget segment. The brand claim summarises this philosophy in a clear statement: 'Good tyres. Good deal.' Brand Philosophy

7 Bravuris 4x4 Quality shoppers: quality-orientated Bargain hunters: price-orientated With good tyres at an attractive price, Barum appeals to a steadily increasing target group looking for good quality and economy - Smart Shoppers. Smart Shoppers: price/performance- orientated Barum target group Brand Target group

8 4x4 market

9 Bravuris 4x4 4% 92% 4% 4x4 market Use of Sport Utility Vehicles Bravuris The ideal tyre for driving on the road and in light off-road conditions. As 96% of all SUVs are never used in harsh off-road conditions, the Bravuris 4x4 offers the best performance for the majority of SUV drivers. Harsh off-road conditions Light off-road conditions Road Road and light off-road conditions 96% Harsh off-road conditions

10 Bravuris 4x4 20% 80% 4x4 market Application area Off-road 20% On the road 80% Application area - roads / motorways

11 Technical highlights

12 Bravuris 4x4 Technical highlights Braking Feature Large sturdy tread blocks in the shoulder Latest tread compound for best grip in the wet High stiffness with improved support for the tread blocks when braking Better interlocking with the road surface High safety and short braking distance on wet and dry roads Benefit Effect

13 Bravuris 4x4 Technical highlights Noise and comfort Different numbers of tread blocks in the shoulder and central section Optimum subdivision of the tread blocks through sipes The peaks in the noise ranges of the tyre shoulder and centre are at different frequencies, keeping the total noise low Optimised layout of sipes to smooth out noise peaks Increased driving comfort No annoying tyre noises when travelling Feature Benefit Effect

14 Bravuris 4x4 Technical highlights Aquaplaning 4 wide circumferential grooves in the tread, plus open lateral shoulder grooves Large volume of grooves in the tread centre The water remaining on the wet road is efficiently channelled away to the side and the front Any residual water is picked up by the tread Very effective protection from aquaplaning on straight roads and particularly in bends Feature Effect Benefit

15 Bravuris 4x4 Technical highlights Mileage performance Extra-flat tyre contour Optimised tread blocks for even stiffness Wear-resistant tread compound Even ground pressure distribution without peaks in load Reduced slip in the ground contact patch Even, low tread wear High mileage performance, long service life Feature Benefit Effect

16 Bravuris 4x4 Technical highlights Handling Sturdy tyre design Tread compound with high grip potential; stiff tread pattern The tyre responds immediately to steering movements, whilst still remaining good-natured in its handling High safety during critical steering manoeuvres on wet and dry roads Feature Benefit Effect

17 Bravuris 4x4 Technical highlights Tread Wear Indicator The S-TWI indicates a remaining tread depth of 3 mm. To maintain safety in the wet (and avoid aquaplaning), tyres should be changed when the remaining tread depth is down to 3 mm. If the tyre is worn down to the S-TWI, this is a clear sign that the tyre should be changed. Please note: This summer TWI (S-TWI) is in addition to the TWI specified by law.

18 Bravuris 4x4 Technical highlights Sidewall design Technical information Combined noise and wet grip certification Product name Size Website address Brand with logo UTQG ratings Safety notice Speed Symbol DOT identification

19 Bravuris 4x4 Bravuris 4x4 (= 100) Technical highlights Performance comparison with competitors Braking on dry roads Mileage performance Traction - sandLongitudinal aquaplaning Lateral aquaplaning Rolling resistance Traction - grass, wet Braking on wet roads Competitor 1 Competitor 2

20 Bravuris 4x4 Technical highlights Summary Extra-flat tyre contour; optimised tread blocks; wear-resistant tread compound Low tyre noise; noise peaks are smoothed out High mileage performance, long service life Large, sturdy tread blocks in the shoulder; tread compound with high grip potential; stiff tyre design Different numbers of tread blocks in the shoulder and central section; optimised sipe arrangement High tread block stiffness Better interlocking with the road surface Even ground pressure distribution, reduced slip, even, low tread wear High safety during critical steering manoeuvres, plus short braking distances on wet and dry roads A comfortable ride, no annoying tyre noise Feature Effect Benefit

21 Product launch

22 Bravuris 4x4 265/70R16 112H TL Bravuris 4x4 245/70R16 107H TL Bravuris 4x4 235/70R16 106H TL Bravuris 4x4 225/70R16 102H TL Bravuris 4x4 215/70R16 100H TL Bravuris 4x4 265/70R15 112H TL Bravuris 4x4 205/70R15 96T TL Bravuris 4x /75R16 104T TL FR Bravuris 4x4 185/75R16 92T TL Bravuris 4x4 245/75R15C 109/107T Bravuris 4x4 235/75R15 109T TL XL Bravuris 4x /80R16 104T TL XL Bravuris 4x X10.50R15LT 109S TL FR Bravuris 4x4 255/55R18 109V TL XL FR Bravuris 4x /60R18 107V TL XL FR Bravuris 4x4 235/60R16 100H TL Bravuris 4x /65R17 108V TL XL FR Bravuris 4x4 255/65R16 109H TL Bravuris 4x4 215/65R16 98H TL Bravuris 4x4 65 Product launch Size range Size rangeSERIES Inch size Size rangeSERIES

23 Bravuris 4x4 Product launch Dimensions, market launch, availability Market coverage 18 sizes May – July 2011) Availability 66% theoretical market coverage in the 4x4 summer segment* (replacement) *Speed Indices S-V No. of items 19 Dimensions Speed Symbols S / T / H / V Nominal tyre width mm Series 80 – 55 Rim diameter (in inches) 15" – 18"

24 Bravuris 4x4 205/80R16 104T TL XL Bravuris 4x4 Ford Ranger, LR Defender, Mitsubishi L200, Toyota Hilux 235/75R15 109T TL XL Bravuris 4x4 Chrysler Jeep Cherokee, Hyundai Galloper / Terracan, Mitsubishi L200, Nissan Terrano, Nissan Pickup 245/75R15C 109/107T Bravuris 4x4 Toyota Hilux, Mazda Drifter, Ford Ranger 185/75R16 92T TL Bravuris 4x4 Lada Niva (old model) 225/75R16 104T TL FR Bravuris 4x4 Jeep Cherokee, Isuzu Trooper, Kia Sorento, LR Defender, MB M-Klasse, Mitsubishi Pajero / L /70R15 96T TL Bravuris 4x4 Lada Niva (new model), Honda CR-V / HR-V, Kia Sportage, LR Freelander, Suzuki Vitara 265/70R15 112H TL Bravuris 4x4 Hyundai Galloper, LR Defender, MB G-Klasse, Mitsubishi Pajero, Nissan Patrol, Opel Frontera, Toyota Land Cruiser 215/70R16 100H TL Bravuris 4x4 Citroen C-Crosser, Mitsubishi Outlander, Opel Antara, Peugeot 4007, Suzuki (Grand) Vitara, Toyota RAV-4 225/70R16 102H TL Bravuris 4x4 Jeep Wrangler, Hyundai Santa Fé, LR Defender, Mazda Tribute, Mitsubishi L200, Suzuki Grand Vitara, Toyota Hilux, Volvo XC90 235/70R16 106H TL Bravuris 4x4 Jeep Cherokee, LR Defender / Discovery II, Mazda Tribute, Nissan Pathfinder / Terrano II, VW Touareg Product launch Sizes / Vehicles* * Sizes to be introduced in 2011

25 Bravuris 4x4 245/70R16 107H TL Bravuris 4x4 Jeep Grand Cherokee, Kia Sorento, Mitsubishi Pajero Sport, Nissan Pathfinder, Opel Frontera, VW Touareg 265/70R16 112H TL Bravuris 4x4 MB G-Klasse, Mitsubishi Pajero / L200, Nissan Patrol, Toyota Land Cruiser 215/65R16 98H TL Bravuris 4x4 Honda CR-V, Kia Sportage, LR Freelander, Mitsubishi Pajero, Nissan Qashqai / X-trail, Suzuki Vitara, VW Tiguan 255/65R16 109H TL Bravuris 4x4 LR Discovery, MB G-Klasse, Nissan Pathfinder, Toyota Hilux 235/65R17 108V TL XL FR Bravuris 4x4 Audi Q5, BMW X5, Jeep Cherokee, Hyundai Santa Fé, LR Freelander / Range Rover Sport, MB M-Klasse, Porsche Cayenne, Volvo XC90 / XC60, VW Touareg 235/60R16 100H TL Bravuris 4x4 Toyota RAV-4, Suzuki Grand Vitara, Hyundai Tucson 235/60R18 107V TL XL FR Bravuris 4x4 Audi Q5 / Q7, Hyundai Santa Fé, LR Freelander 2, Nissan Murano, Volvo XC90, VW Touareg 255/55R18 109V TL XL FR Bravuris 4x4 Audi Q7, BMW X5, Kia Sorento, LR Discovery II / Range Rover Sport, MB M-Klasse, Porsche Cayenne, VW Touareg 31X10.50R15LT 109S TL FR Bravuris 4x4 Mitsubishi L200, Jeep Wrangler / Grand Cherokee, Ford Explorer, Hyundai Santa Fé Product launch Sizes / Vehicles* * Sizes to be introduced in 2011

26 Bravuris 4x4 Monti Tire LLC THANK - YOU FOR YOUR ATTENTION!


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